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5 Things More Important to Internet Buyers than WHAT You're Selling II
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo....
8 Awesome Ways To Attract More Visitors To Your Web Site!
So you now have your very own website. That's great. Do you know how to drive more visitors to it?
Here are 8 awesome ways to attract more visitors to your web site!
1.Give your web site visitors a free e-book.
Most online ‘gurus’ do...
Before they buy what you say - 10 steps to selling yourself
You are the product We're all in the selling business whether we like it or not. It doesn't matter whether you're a lawyer or an accountant, a manager or a politician, an engineer or a doctor. We all spend a great deal of our time trying to...
Colorblind People, can they really read your web site?
I once created a notepad-like editor. It is possible with this editor to write Russian text on a western Windows without using a Cyrillic keyboard in front of your computer.
This software is equipped with an on screen Russian keyboard which...
Instant Rapport: The Key to Sales Success
Did you ever meet someone with whom you just clicked? Someone who was so much like you that you practically knew what he was thinking? How comfortable did you feel with that person? Did you trust him? Chances are that you have very high...
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Customers - What They Really Want - 6 Secrets of Customer
What customers really want can be divided into two areas.
Firstly - they want the core service of your business to
meet their needs. They expect your product or service to
work.
If you say you're a plumber, then the customer expects you
to fix their leaking pipe. If you say you're an accountant,
then they expect you to resolve their tax details.
They also expect your product or service to represent value
for money.
If I buy an expensive pair of winter boots I expect them to
keep out the cold and wet and also look good. Naturally if I
was to buy a cheaper pair I wouldn't expect them to last as
long.
Customers expect your after-sales service to be efficient.
If my new winter boots start to leak when I wear them for
the first time, then I expect the shop to replace them
immediately.
However, none of this will make customers loyal or cause
them to tell others how good you are. They take this core
service as a given. You wouldn't see me running around
telling people that my new winter books didn't leak.
This is the Second and most important point -
What customers really - really - really want and what will
make them loyal to your business and say wonderful things
about you to other people are:
1 Warm and friendly responses - When customers make contact
with you face to face or over the telephone, they want a
warm response. It can still be businesslike but you and your
people need to look and sound - friendly and likeable.
(This may all sound like common sense to you but think about
these factors the next time you're a customer and ask
yourself if the're happening to you. Then ask yourself if
your customers or clients are experiencing this from you and
your people)
2 They want to feel important - They know that you have lots
of other customers and clients but they just love it when
you make them feel special.
3 They want to be listened to - Customers often get the
impression that the person dealing with them is not really
listening. You must keep working on your listening skills.
Keep good eye contact with people and concentrate on what
they're saying. Keep and open mind and resist the temptation
to jump in with an answer.
It's also important to show that you're
listening. Open body
language and head nods when face to face - lots of Uh - Hu's
when over the phone.
4 Someone to know their name - A persons name is one of the
sweetest sounds they'll ever hear. If you use a customers
name when you talk to them, it indicates that you recognise
them as and individual. Don't use it too often as it can
become irritating, but definitely at the start and the end
of a conversation.
5 Flexibility - Customers hate to hear the word "No" or "it
can't be done." It's not always possible to say "Yes" to a
customer or do exactly what they want; however, it is
important to be as flexible as you can.
Tell customers what you can do not what you can't.
6 Recovery - When things go wrong, customers want you to
solve their problems quickly. They don't want to hear
excuses or who's to blame or why it happened, they just want
it fixed fast.
Customers will often judge the quality of your service by
the way you recover. They will even forgive your mistakes if
you recover well.
Say, for example, you served a meal that wasn't cooked
properly or wasn't hot enough. You would need to apologise,
assure the customer it will be fixed and then do it quickly.
Then tell the customer that they won't be charged for the
main course or give them some wine or a free desert. Then,
when that customer talks about your restaurant, they'll tell
people - "There was a small problem initially but when I
pointed it out, they really moved themselves and they
couldn't have been more apologetic."
Don't be afraid when something does go wrong; it's often a
great opportunity to show customers just how great your
service really is.
Overall, customers just want to feel good. They want to feel
better after they've dealt with you or anyone in your
business, than they did before. If you can create that
feeling, then you're well on the way to - giving customers
what they REALLY want
About the Author
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
http://www.howtogetmoresales.com
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| Weblog run by University of Pennsylvania phonetician Mark Liberman, with multiple guest linguists. |
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