|
|
|
Boost Your Sales Copy With One Simple Tweak
Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite...
Business Card Etiquette
When doing business abroad it is important to understand the local culture. Culture includes areas such as a country’s norms, values, behaviours, food, architecture, fashion and art. However, one area of culture that is important for the...
Diversity in the Workplace
As you look around your office, is everyone just like you? Probably not. The demographics of the American workforce have changed dramatically over the last 50 years. In the 1950s, more than 60% of the American workforce consisted of white males....
Five Things More Important to Buyers than WHAT You're Selling - I
Article I of a two-part series. For Article II http://www.giantpotatoes.com/article202.htm
No matter what customers say they want, what they're really looking for is "something special." They can't quite describe it, but when they find it,...
Throw Out Your "Selling" Language - Unlock Your Natural Voice
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer..."....
|
|
| |
|
|
|
|
|
|
How To Get The Press To Come To You
REPRINT GUIDELINES
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
You are free to publish the following article in it's entirety in your eZine or on your website. Our only
condition is that you MUST keep the information about the author,(c) notice and resource box at the end intact.
Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Word Count: 579
Character Width: 60
Resource Box: Get Noticed eBook / Paula Gardner
===========================================================
How To Get The Press To Come To You
- by Paula Gardner
(c) Paula Gardner. All Rights Reserved.
http://www.BookShaker.com
===========================================================
Have you ever noticed how the same people’s names always
seem to appear in magazines and newspapers articles which
quote them as a source of info and advice on their own
particular subject, whether it is web functionality and
design, cosmetic surgery or investment banking?
They don’t just get there by accident. They, or their PR
Company, have put in a pretty concerted effort to become an
expert in their field. And here’s how you can become one
too...
1. Your first step is to define your niche. Don’t just
choose the whole of your industry. Choosing a particular
area that has relevance for people’s lives (or their money!)
means that you will be more appealing to a journalist or
editor. For instance if you are a life coach choosing one
area of coaching (say helping people find a new job) is
going to be more successful than trying to set yourself up
as an expert on everything. Likewise if you deal with
investing people’s money, talking about investing for your
children’s education and further education will bring you
better results as specific situations and articles will
bring you into the mind of the journalists.
2. Get your press release written – who you are and what you
do should be summed up clearly and precisely. If you can’t
handle writing a press release get hold of a copywriter or
contact me for details of my press release writing service.
Make sure it has a vibrant and attention grabbing first
paragraph as many journalists are too pressed for time to
read beyond it.
3. Identify your target publications. This might involve
some research into what your potential clients read, watch
and check out on-line. Don’t be distracted by the thought of
getting into gorgeous glossies or huge
consumer publications
if your clients are more likely to be swayed by something
they read in the trade press. Focus.
3. Sort out your press release (or get me to do it for you!)
and send it, together with your tip of the month/week on
investments, caring for your teeth, getting new clients, or
whatever your particular niche may be. Experts have to be
adept at putting difficult ideas and concepts into layman’s
language so keep tips practical and easy to read. When
sending to journalists keep it in the body of an email, no
attachments, no fancy pictures or logos.
4. Make a date in your diary to send a new one out every
month/week. Don’t forget to include your press release at
the same time.
5. Make sure you have your extras (photograph, biography,
logo) ready to go at all times if requested by a journalist.
6. Give the press a valid number, possibly even your mobile,
where it’s going to be easy for them to reach you without
having to navigate switchboards or assistants.
7. Don’t forget radio. Even if you think that you’re
unlikely to reach a large number of your potential clients
by appearing on a particular show (and you can usually do
this from home or the office if time is a problem), it’s
great to be able to say “as heard on..” and it’s good
practical media practice for you. Finally, even though your
clients may not be listening, potential press contacts often
are!
8. Advertise the fact that you are available for media
comments and articles in as many places as possible – on
your website, on your business card, in your email signature
- and use your published tips to create a portfolio (both
online and in a nice funky folder!) to further enhance your
reputation as an expert.
=======================================================
Boost Your Small Business Profile In 30 Days Or Less?
Learn to get high-profile exposure on a low-profile
budget when you read the "Get Noticed" Workbook...
http://www.bookshaker.com/product_info.php?products_id=37
========================================================
KEYWORDS
do your own pr, pr,diy pr campaign,do your pr,pr campaign,
public relations,diypr,paula gardner,uk pr book,networking
About the Author
PR consultant Paula Gardner has over 12 years experience in PR and trains business owners in doing their own PR
through her courses and training programmes. Learn how to do your own PR in her book, Get Noticed: How To Boost
Your Small Business Profile In 30 Days Or Less...
http://www.bookshaker.com/product_info.php?products_id=37
|
|
|
|
|
| Language Tools |
| Translation of text and web pages between English and several European languages. |
| www.google.com |
|
| Language - Wikipedia, the free encyclopedia |
| Gestures are a part of human language too. Some invented human languages have ... In human languages, the symbols are sometimes known as lexemes and the ... |
| en.wikipedia.org |
|
| English language - Wikipedia, the free encyclopedia |
| Estimates about second language speakers of English vary greatly between 150 million ... Distribution of first-language native English speakers by country ... |
| en.wikipedia.org |
|
| Free Translation and Professional Translation Services from SDL ... |
| SDL International is the world's number 1 provider of free and professional language translation services for websites and documents. |
| www.freetranslation.com |
|
| AltaVista - Babel Fish Translation |
| Select from and to languages, Chinese-simp to English, Chinese-trad to English, English to Chinese-simp, English to Chinese-trad, English to Dutch ... |
| babelfish.altavista.com |
|
| yourDictionary.com • Comprehensive and Authoritative Language Portal |
| Comprehensive index of on-line dictionaries in more than 200 different languages. Includes an index of on-line grammars, word of the day by email, ... |
| www.yourdictionary.com |
|
| iLoveLanguages - Your Guide to Languages on the Web |
| The Human-Languages Page is a comprehensive catalog of language-related Internet resources. The over 1900 links in the HLP database have been hand-reviewed ... |
| www.ilovelanguages.com |
|
| AltaVista - Babel Fish Translation |
| AltaVista Babel Fish provides the online text and web page language translation! ... Select from and to languages, Chinese-simp to English, Chinese-trad to ... |
| world.altavista.com |
|
| BBC - Languages - Homepage |
| Learn French, Spanish, German, Italian and other languages with the BBC. Start up with our courses or brush up with our audio magazines. |
| www.bbc.co.uk |
|
| Online Dictionaries and Translators |
| online dictionaries that assist in the conversion from one language to ... If the dictionary only translates from one language to another you will see this ... |
| www.word2word.com |
|
| The Klingon Language Institute |
| Nonprofit organization offers language tutorials, related merchandise, mailing list and membership information. |
| www.kli.org |
|
| MARC Code List for Languages |
| MARC Code List for Languages prepared by the Library of Congress Network Development and MARC Standards Office. |
| www.loc.gov |
|
| Python Programming Language -- Official Website |
| Home page for Python, an interpreted, interactive, object-oriented, extensible programming language. It provides an extraordinary combination of clarity and ... |
| www.python.org |
|
| SYSTRAN Language Translation Technology |
| Machine translation products. Free online translation available (the engine used by Altavista's Web translator) - English to French, German, Italian, ... |
| www.systransoft.com |
|
| Project MUSE - Language |
| Language, the official journal for the Linguistic Society of America, ... Edited by Brian Joseph , Language serves a readership of over 7000 and has been ... |
| muse.jhu.edu |
|
| Learn a Language :: English, Spanish, German, Italian, French ... |
| English language courses online: e-learning, learn English online, ... English language learning events,news, conferences, workshops and seminars ... |
| www.edufind.com |
|
| Parlo - Welcome to Parlo - learn to speak a new language. |
| Parlo helps you learn English, French, Spanish and other languages with free online courses, music, a magazine, flash cards, chat rooms, message boards and ... |
| www.parlo.com |
|
| PHP: Hypertext Preprocessor |
| PHP is a server-side HTML embedded scripting language. It provides web developers with a full suite of tools for building dynamic websites: native APIs to ... |
| www.php.net |
|
| Ethnologue, Languages of the World |
| Home page of ethnologue.com, a searchable database of language resources. |
| www.ethnologue.com |
|
| Language Log |
| Weblog run by University of Pennsylvania phonetician Mark Liberman, with multiple guest linguists. |
| itre.cis.upenn.edu |
|
|