Search
Related Links

 

 

Informative Articles

25 Proven Strategies For Improving Your Telephone Results To Build Your MLM Dowline
1. Reap what you sow! What does that mean? It’s vital you keep prospecting to keep the funnel full. The prospecting funnel is the life-blood of your network marketing business. It’s the heartbeat of your business. 2. You must use your...

Create A Magic Connection with Clients, Leads, and Business Associates Part I
Create a Magic Connection with Clients, Leads, and Business Associates -- Part I By Cora L. Foerstner A few months ago, arriving at a client’s office to begin a group meeting, I discovered that two women, who had committed to joining us for a...

FAQs about buying Property In Spain
Welcome to the frequently asked questions about legal matters when buying property in Spain We have listed below the questions most frequently asked about legal matters by our clients. If you have any questions not listed below, please feel free to...

How to use humor successfully in your business communications
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost...

PR Essential to your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation. You need to create...

 
Right PR Empowers a Manager


Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.

A mouthful, but true.

Here’s the obvious core of this approach: persuade your most important outside audiences with the greatest impacts on your organization to your way of thinking. Then move them to take actions that help your department, division or subsidiary prevail.

The right action plan – the right blueprint – helps you to achieve that kind of success. And it does so by getting everyone working towards the same external audience behaviors. For example: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

And look at what might happen. A nice jumpup in show room traffic; local thoughtleaders seeking your opinion on key local issues; newly interested prospects calling you; growing numbers of membership applications; the repeat purchase rate increasing; new inquiries about strategic alliances and joint ventures; capital givers or specifying sources making inquiries; and even politicians and legislators viewing you as a leading figure in the business, non-profit or association communities.

Caveat: your PR people are already in the perception and behavior business, so they should be of real use for your initial opinion monitoring project. But you must be certain your public relations people really believe – deep down -- why it’s SO important to know how your most important outside audiences perceive your operations, products or services. Make sure they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

While reviewing your PR plan with them, talk about how you will monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?

While professional survey firms can always be hired to do the opinion monitoring work, they also can cost big bucks. So, whether it’s your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

Clearly, you must do something about the most serious distortions you discovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially damaging rumor dead in its tracks?

We all know you won’t get there at all without the right strategy to tell you how to proceed. But remember that there are just three strategic options available when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like sour cream on your spaghetti, so be sure your new strategy fits well with your new public relations goal. You wouldn’t want to


select “change” when the facts dictate a “reinforce” strategy.

Now it’s time to put together a well-written message and direct it to members of your target audience. It’s always a challenge to create an actionable message that will help persuade any audience to your way of thinking.

You need your best scribes for this one because s/he must build some very special, corrective language. Words that are not merely compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Once you’ve run draft copy by your PR team, it’s on to the next selection process -- the communications tactics most likely to carry your message to the attention of your target audience. There are scores that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But you must be certain that the tactics you pick are known to reach folks like your audience members,

Actually, you may wish to avoid “shouting too loud” and unveil your message before smaller meetings and presentations rather than using higher-profile news releases, as the credibility of any message is fragile and always at stake.

It won’t be long before voices will be raised about progress reports, which will be your signal for you and your PR team to get going on a second perception monitoring session with members of your external audience. You’ll want to use many of the same questions used in the first benchmark session. Big difference this time is that you will be on red alert for signs that the bad news perception is being altered in your direction.

It seems lucky for us that such matters usually can be accelerated simply by adding more communications tactics as well as increasing their frequencies.

Yes, you as a business, non-profit or association manager become empowered when you persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to the success of your department, division or subsidiary. Pure and simple.

Put another way, when your key external stakeholders start behaving suspiciously like everyone else – acting upon their perceptions of the facts they hear about you and your operation -- you really have little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move those important outside audiences to actions you desire.

end

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto:bobkelly@TNI.net. Word count is 1105 including guidelines and resource box.

Robert A. Kelly © 2004.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:bobkelly@TNI.net

Visit: http://www.prcommentary.com


 

Language Tools
Translation of text and web pages between English and several European languages.
www.google.com
 
Language - Wikipedia, the free encyclopedia
Gestures are a part of human language too. Some invented human languages have ... In human languages, the symbols are sometimes known as lexemes and the ...
en.wikipedia.org
 
English language - Wikipedia, the free encyclopedia
Estimates about second language speakers of English vary greatly between 150 million ... Distribution of first-language native English speakers by country ...
en.wikipedia.org
 
Free Translation and Professional Translation Services from SDL ...
SDL International is the world's number 1 provider of free and professional language translation services for websites and documents.
www.freetranslation.com
 
AltaVista - Babel Fish Translation
Select from and to languages, Chinese-simp to English, Chinese-trad to English, English to Chinese-simp, English to Chinese-trad, English to Dutch ...
babelfish.altavista.com
 
yourDictionary.com • Comprehensive and Authoritative Language Portal
Comprehensive index of on-line dictionaries in more than 200 different languages. Includes an index of on-line grammars, word of the day by email, ...
www.yourdictionary.com
 
iLoveLanguages - Your Guide to Languages on the Web
The Human-Languages Page is a comprehensive catalog of language-related Internet resources. The over 1900 links in the HLP database have been hand-reviewed ...
www.ilovelanguages.com
 
AltaVista - Babel Fish Translation
AltaVista Babel Fish provides the online text and web page language translation! ... Select from and to languages, Chinese-simp to English, Chinese-trad to ...
world.altavista.com
 
BBC - Languages - Homepage
Learn French, Spanish, German, Italian and other languages with the BBC. Start up with our courses or brush up with our audio magazines.
www.bbc.co.uk
 
Online Dictionaries and Translators
online dictionaries that assist in the conversion from one language to ... If the dictionary only translates from one language to another you will see this ...
www.word2word.com
 
The Klingon Language Institute
Nonprofit organization offers language tutorials, related merchandise, mailing list and membership information.
www.kli.org
 
MARC Code List for Languages
MARC Code List for Languages prepared by the Library of Congress Network Development and MARC Standards Office.
www.loc.gov
 
Python Programming Language -- Official Website
Home page for Python, an interpreted, interactive, object-oriented, extensible programming language. It provides an extraordinary combination of clarity and ...
www.python.org
 
SYSTRAN Language Translation Technology
Machine translation products. Free online translation available (the engine used by Altavista's Web translator) - English to French, German, Italian, ...
www.systransoft.com
 
Project MUSE - Language
Language, the official journal for the Linguistic Society of America, ... Edited by Brian Joseph , Language serves a readership of over 7000 and has been ...
muse.jhu.edu
 
Learn a Language :: English, Spanish, German, Italian, French ...
English language courses online: e-learning, learn English online, ... English language learning events,news, conferences, workshops and seminars ...
www.edufind.com
 
Parlo - Welcome to Parlo - learn to speak a new language.
Parlo helps you learn English, French, Spanish and other languages with free online courses, music, a magazine, flash cards, chat rooms, message boards and ...
www.parlo.com
 
PHP: Hypertext Preprocessor
PHP is a server-side HTML embedded scripting language. It provides web developers with a full suite of tools for building dynamic websites: native APIs to ...
www.php.net
 
Ethnologue, Languages of the World
Home page of ethnologue.com, a searchable database of language resources.
www.ethnologue.com
 
Language Log
Weblog run by University of Pennsylvania phonetician Mark Liberman, with multiple guest linguists.
itre.cis.upenn.edu
 
 

 

Content Menu
  • 10 essential criteria for choosing your target market

  • 10 secrets to motivating yourself to great accomplishments

  • 10 steps to promote your small business

  • 10 tips for effective email sales letters

  • 10 tips to grow your business plain simple

  • 10 tips to help you pack more power into your business writing

  • 10 top tips for networking

  • 10 ways entrepreneurs shoot themselves in the foot

  • 10 ways to boost profitability

  • 11 awesome ways to increase your affiliate commissions

  • 12 ways to increase traffic and sales part 2

  • 25 proven strategies for improving your telephone results to build your mlm dowline

  • 27 tips for an effective presentation

  • 50 surefire business card tips

  • 5 business development blunders

  • 5 powerful article writing tips

  • 5 things more important to internet buyers than what youre selling ii

  • 7 explosive strategies to maximize your google adwords campaigns

  • 7 necessities to do well in google

  • 7 sanity saving business boundaries

  • 7 steps to test prices and convert more sales

  • 7 strategies for feeding success thoughts to your brain

  • 8 awesome ways to attract more visitors to your web site

  • 9 ways to make your website more presentable

  • add some firepower to your pr

  • alternative legal billing win win strategies

  • are you an investment dummy like me

  • are you hearing everything your customer peer boss supplier isnt saying

  • are you ready to go international

  • asset searching for recovery actions the decision makers most critical tool part 1

  • attention pr shoppers

  • at home in your overseas home

  • at your service the ten commandments of great customer service

  • avoid outsourcing pitfalls in plastic injection molds and stamping dies

  • a career with the fbi

  • a clear view about the nature of home based internet business

  • a common sense approach to job interviews

  • a gadfly on a dinosaurs butt or the hood winking of the american investor

  • a great way to do pr

  • a happy professional chooses clients

  • a mentor can make you a smashing success

  • a pr question for chinese managers

  • a pr surprise for managers

  • a renewed view of the modern business culture

  • a strategy for attracting higher paying client

  • a uniting culture for the new multicultural workplace

  • a world outside the us

  • back to the basics how to successfully start an online business

  • before they buy what you say 10 steps to selling yourself

  • begging your trust in africa

  • being family friendly

  • being stressed out may not be all that bad

  • better decisions balancing efficiency buy in

  • birds of a feather may be turkeys

  • body language how to read your prospect like a book

  • body language speakers louder than words

  • body language speaks louder than words

  • book summary nice girls dont get the corner office 101

  • boost profits market to the gay community

  • boost your sales copy with one simple tweak

  • breaking the ice and winning over the client

  • brief introduction about china

  • build confidence credibility first person pronouns get your messages heard

  • business card etiquette

  • buyer beware choose a business coach carefully to get the results you want

  • buying a business

  • buying overseas property

  • career management in a jobless economy

  • chandler hill body language can make or break interviews

  • characteristics of high performance teams

  • choosing a good spanish english translation dictionary

  • choosing the right online shopping cart

  • colorblind people can they really read your web site

  • complete web site optimization for search engines part 2

  • computer controlled led signs

  • create a magic connection with clients leads and business associates part i

  • create a positive upbeat can do workforce and dazzle the customer with your caring

  • create confidence with your writing

  • creating a magic connection with clients leads and business associates part i

  • creating a vision

  • cross cultural communication consultants

  • cross cultural communication needs

  • cross cultural solutions for international business

  • cultural awareness an hr perspective

  • customers what they really want 6 secrets of customer

  • cyber crooks go phishing

  • dealing with anger

  • dealing with difficult people

  • deciphering office lingo

  • dialogue the four dialogic principles for successful communication

  • dirty hooligan what a crude street corner come on taught me about direct response marketing

  • diversity in the workplace

  • diversity in the workplace benefits challenges and solutions

  • dont get caught with your pr down

  • do you have an exclusive market segment

  • do you want your own fully programmable erp part 1

  • economics psychologys neglected branch

  • economic survival in the 21st century the three key questions to ask

  • education and outsourcing 2 ways to improve your business

  • effective collaboration working with your ghostwriter

  • effective multi cultural international business meetings

  • email etiquette ii

  • email etiquette iv

  • embrace diversity to build effective teams

  • emotional challenges facing older woman starting their own business

  • employers quick guide to avoiding sexual harassment liability

  • engage your customer write about benefits

  • english language sputtering online like an old ford

  • exposing your expertise

  • extended enterprise in the nesting and cutting business

  • e mails not getting answered shhhh heres why

  • factual employment screening part one

  • famous business strategies

  • faqs about buying property in spain

  • fight for online visibility

  • fight the fluff

  • five secrets to showing your customers you really care

  • five things more important to buyers than what youre selling i

  • follow up marketing how to win more sales with less effort

  • forgive all ebay sins

  • forgive all ebay sins why bad customer service can cost you money

  • from net dummy to net savvy in two months

  • getting started with html

  • global banking forced to favour the customer

  • god feeds the birds of the air but he doesnt drop it into their nests

  • googlebot wont go home

  • google adsense source of revenue at no cost

  • grow your business and grow yourself

  • heres exactly what makes web audio so powerful

  • hire a virtual assistant

  • hiring students for summer jobs update yourself on the new child labor laws

  • how a change in perspective can help you make more holiday season sales pt one

  • how can you be sure that your marketing efforts will generate profits

  • how effective is your leadership style

  • how not to let powerpoint kill your presentation

  • how pr helps fiercely competitive managers

  • how to build massive keyword lists

  • how to determine good online business

  • how to ensure effective color in todays manufacturing processes and why its more important than ever today

  • how to find the best foreign language courses

  • how to get an extension to file your business tax returns

  • how to get press to come to you

  • how to get the press to come to you

  • how to improve your management procedures usability

  • how to keep pr working for you

  • how to make own cms

  • how to master the art and science of super salesmanship in 3« minutes flat

  • how to pick a winning business name

  • how to protect yourself your business

  • how to recognize a good cad drafting service provider

  • how to seal the deal in seven seconds

  • how to start investing for financial independence part 2

  • how to use humor successfully in your business communications

  • how to write more powerful brochures leaflets and catalogs

  • how to write more powerful business letters

  • how to write more powerful reports

  • how to write powerful speeches and talks

  • how web conferencing provides educational opportunities

  • human resource communication pays off

  • hurdles to cross cultural business communication

  • if i were coaching you

  • imagine pr like this helping you

  • increase business by squashing your fear of phones

  • increase exposure to your website for free

  • index

  • inoculate yourself against bad pr

  • instant rapport the key to sales success

  • interviewing tips to get that job

  • introducing the virtual time machine that gives back your valuable time

  • investing in the stock market

  • investing its a whole new language

  • investorideas com announces addition of chinese language financial research original articles and content in response to asian market growth

  • is email dead

  • is this the pr you thought you were getting

  • i just lost my job how am i going to tell my kids

  • joint ventures in real estate development so how do they work

  • keeping your business event entertainment clean not obscene amusing without abusing

  • keep business reports brief

  • kick in the pants job search

  • language in international business

  • lasers and high performance cutting

  • latest technologies on business cards printing services

  • learn a language for career advancement

  • learn to manage people

  • living and investing in new zealand an easy process

  • make money

  • making cultural differences work in your business

  • making informed keyword choices

  • making money with information products

  • managers and pr one thing is clear

  • managers pr more than tix and plugs

  • managers why not pr like this

  • managers why pr is so key

  • managing the sales negotiation process

  • mass text to speech telephone notification tool calls millions in under an hour in multiple languages

  • maximize sales and minimize returns with learning styles

  • maybe the strongest pr on planet earth

  • microsoft great plains middle east arabic language support

  • move key audiences to actions you want

  • moving key audiences to take action

  • multiple channels multiple times

  • narcissism in the boardroom

  • network marketing book lovers guide 10 hot reads in 2005

  • no holds barred conversations with dan lok part 2

  • no money down loans

  • nursing shortage here is what some hospitals are doing

  • offshore this

  • online casino what is it

  • online payday loans how to gain an advantage over lenders

  • organized crime expert amway just like mafia

  • persuasive communication

  • preparing to be an entrepreneur

  • present your message with power and pizzazz

  • printing press development

  • print and modern thought

  • professional transcription and your business

  • promote yourself more successfully

  • protect your business with non disclosure agreements

  • proven two minutes magic exercise to conquer the fear of phone

  • proven ways to dramatically increase your conversion rate

  • pr advice you didnt ask for

  • pr a potent force for success

  • pr essential to your success

  • pr focus on what matters

  • pr heres all you need to know

  • pr lets cut to the chase

  • pr still a mystery to some

  • pr that entrepreneurs often overlook

  • pr the thrill of a good idea

  • pr where it matters most

  • pr your 500 pound gorilla

  • public domain the philosophy of freedom

  • put order and information into file names

  • real estate marketing the importance of listing language

  • reasons for individual corporate and national success and

  • residual income making money while you sleep

  • resolving workplace conflict 4 ways to a win win solution

  • results of poor cross cultural awareness

  • right pr empowers a manager

  • right pr focus a powerful advantage

  • rotator

  • running your own website when you have chronic fatigue syndrome or fibromyalgia is easier than you think

  • same old same old pr still tops

  • scammers use better business bureau name to commit scams

  • scrolling led signs

  • secrets of donald trump revealed

  • secret f r ee ingredient transforms web sites into money machines

  • selling foreign language domain names

  • selling online get ready to meet these guys and girls

  • selling with your own web site

  • service professions does your website follow these 5 simple rules for getting more clients

  • show your customers you care

  • small business tax credit americans with disabilities act

  • speaking body language

  • speak with es part 3

  • stop debt collectors

  • success and communication

  • swotting for success

  • taking care of busines e mail

  • talk to yourself first

  • tension stress or creative tension new breakthroughs in personal productivity

  • ten reasons to implement choice theory in your organization

  • ten tips for cross cultural communication

  • test your professional behavior

  • the 10 step resume critique

  • the best traffic generation tool is free

  • the business of torture

  • the challenges of human resource management

  • the effects of printing press society speaking

  • the end is the beginning

  • the essentials of free internet marketing

  • the keys to buying motivation unlock the door to sales success

  • the language of business

  • the language of real estate investing use the f words to succeed

  • the power of words how the right language can make you shine

  • the power of words market yourself by adopting a whole new language

  • the seven best ways for salespeople and entrepreneurs to build awesome customer relationships

  • the six sigma method and design of experiments

  • the small business success summit october 10 2003 to october 12 2003

  • the top three problems it managers face and how to overcome them

  • the top twelve e mail mistakes that can sabotage your career

  • the worst pr mistakes

  • this is the power of pr

  • throw out your selling language unlock your natural voice

  • tips to power up your sales copy

  • top 3 myths of leadership debunked

  • top 7 steps to better public speaking

  • top ten online choices to get clients to choose you again and again part 1

  • top ten online choices to get clients to choose you again and again part 2

  • top ten ways to improve your communication skills

  • translation services use a translator a translation agency or do it in house

  • website globalization

  • website manifestation 7 steps to a successful site

  • web conferences versus video conferences

  • web measurement what you dont know would make a great book

  • web store why do you need one

  • what are internet radio hosts looking for in their guests

  • what is confianza and why is it important

  • what is data visualization

  • what is executive presence

  • what is search engine optimization and why do i need it

  • what you dont know about pr can hurt you

  • which niche to conquer

  • why even a simple contract can save your bacon

  • why good pr warrants your attention

  • why you must stop setting goals

  • why you should learn html

  • working with your real estate attorney

  • write s that dazzle

  • writing a press release

  • your organization what role pr

  • your organizing dna