Search
Related Links

 

 

Informative Articles

Extended Enterprise In The Nesting And Cutting Business
In Italy there are a lot of small and medium enterprises (SME) that often act as subcontractors to bigger firms. For example, most of the Italian shoes come from industrial districts, where the organization heavily relies on subcontracting. ...
How To Master The Art And Science Of Super Salesmanship In 3˝ Minutes Flat!
Dear Friend, You #1 weapon in advertising will always be... Superior Salesmanship. I am not a born salesman. If you know my story, I didn’t even have a word of the English language on my lips when I first moved to North America....
Instant Rapport: The Key to Sales Success
Did you ever meet someone with whom you just clicked? Someone who was so much like you that you practically knew what he was thinking? How comfortable did you feel with that person? Did you trust him? Chances are that you have very high...
Organized Crime Expert - Amway Just Like Mafia
Organized Crime Expert - Amway Just Like Mafia Amway knew it was in trouble when the internet arrived and the details about the company’s pyramid schemes began appearing online. A memo dated Dec 19, 1997, that surfaced in a lawsuit, contains the...
The Language of Real Estate Investing: Use the "F" Words to Succeed
If you're new to real estate investing, you probably haven't figured it out yet. But you will. It's inevitable. Stick around long enough and you'll discover that successful real estate investors have their own lingo. Yes. Their own language. And...
 
Which Niche To Conquer?

I'm sure that you've heard about how many start up companies fail when they first begin, and the reason that most (if not all) of their failures is because they don't create a good fountain to build on.

If we start right, it is easy to go right all the time. But if we start wrong, it's much harder to go back and get it right. So please pay close attention, get out your pen and pencil, and let's get to work.

When you first start, you need to decide which niche are you going to conquer.

When I first started my online business, I made the same mistake that 99.9% of people make. I read an ebook about how to make money online, and I decided that I would...

can you guess...?

I wrote my own book about "how to make money." I compiled all of the regurgitated information I could find, put a twist on it, and started to sell it. After 2 weeks and a little over $30 in sales I started to think:

"Why am I selling a book about how to make money... when I have NEVER in my life made any real money!?!"

You may laugh, but it took me a few weeks before I realized that there was a problem there. I decided to stop selling my book, and started to look for other ways to make money online. What I stumbled upon next really gets exciting.

I was going to college at the time, and my degree is in "Computer Information Systems." I knew some things about programming, but not enough to create anything real. What I did know is where programmers spend their time online.

So I started visiting places where you could hire programmers and got to know a few. I then started to search for a market that needed something.

What I came upon was the "Resale Rights" market. Basically this was people buying and selling digital products (ebooks and software) that they could then go and sell to other people. This concept really excited me. I purchased a lot of these products, but struggled to sell them because all of the products had links back to the author's websites.

These authors were making money every time I sold these products... on the backend. When I realized that, the first thing I thought was,

"I wish that had a way to brand all of these files with my own links."

And there the idea was born. I just needed to create a product that would brand these "resale rights" products. I wouldn't be competing directly with that market, but make a complementary product that would benefit them all.

I went back to the programmers that I had been building relationships with, and gave them my idea. Within a matter of weeks they created a product that is now known as Zip Brander. (You can see the product at www.ZipBrander.com)

I'm not going to go into how I marketed it in this lesson (I'll save that for another day), but with the one product I made over $1,000 my first month with it, and it made us over $50,000 in 2004 alone.

Since then I've been able to branch out to a lot of various niches and have had amazing success in most of them. In other issues I will share exact case studies of these that you will be able to model in your businesses.

How To Pick The Right Niche

I want to show you now how to choose your niche. Just follow these 3 simple steps.

Step 1 - Do not choose the "how to make money" niche. I'm not sure why, but I made this mistake along with thousands of other people. This is the most competitive niche in the world. If you want to fight against the marketers, good luck. But there is a lot more money (and it's made a lot easier) in the niches I'll explain below.

Step 2 - Look at your personal talents, and start from there. I have had this conversation more then once - usually every time I discuss an online business with someone.

I ask them what their hobbies are that we could market, and they almost always they tell me that they don't


have anything they could sell. The problem is that people usually look at their current job, and can't think of ways they can market that skill.

Don't look at your current job, but look at what you do on your free time. The thing that is your passion. This is where you'll find your niche.

Here are examples of the last 3 conversations I've had:

Friend #1 - works construction, and couldn't think of a marketable skill. After 3 1/2 minutes realized that he has twin girls. Found there was a huge market for informational product in this niche and him and his wife are now working on their first product.

Friend #2 - works as a manager at Office Depot. One the weekends loves to shot guns with his dad. They are creating a software program that helps people to increase their accuracy when shooting. They are also creating video demonstrations on how to improve your accuracy.

Friend #3 - came to me asking for help promoting a "how to make money online" course. He had to call me using a video relay because he's deaf. I told him that he was going in the wrong direction with what he was promoting. He had no experience making money online. I asked him what his hobbies were, and surely enough told me he didn't have any that he could sell. Before I even asked that question I knew what his niche was. He's been speaking through sign language his whole life, and there are thousands of people searching every month on how to learn sign language.

What do you do in your free time when no one else is around? Are you good at video games? Are you a good cook? Do you play any sports? Do you throw dinner parties? Do you collect anything? Can you play an instrument? What is your passion? When you can answer this... then you know what your niche is.

Step 3 - Research your market. Don't worry - this part isn't nearly as hard as you'd think. Within about 5 minutes I can usually tell if a niche is worth looking at. There are 3 things you need to do, and you'll know if it's the right niche.

First - Check out the search engines. There are a lot more advanced tools then this, but this one is completely free to use. Go to http://inventory.overture.com and type in your niche. This will show you how many times that word was searched for that month on their search engine. If there are a lot of people searching for it each money, the it's likely a good niche.

Second - Search for online communities related to your niche. People with similar interests migrate to the same places online. Wrestlers hang out at wrestling forums, poets hang out in poetry message boards, etc... Go to www.google.com and type in "________ forums" or "_________ message board" or "_______ groups" (put your niche in the blank). Visit these forums and see if they are active and how many members they have. You can often find forums with 10,000+ members in it. If you find good communities focused around your niche, then this is another good sign.

Third - Search for similar products. If you can find others selling products in your niche, then it's usually a good sign that there's some life there. Purchase their products and get to know your competition (because they are going to become your JV partners in another lesson).

After getting this far, you should have a good idea about which niche you would like to conquer, as well as some idea about if it is a profitable niche.

In the next lesson we are going to discuss how you can turn those talents into a product. Product creation is one of the most exciting parts of the game for me, so look out for that lesson coming soon.

Thanks,

Russell Brunson

About the Author

Written by Russell Brunson editor of www.conqueryourniche.com newsletter.

Discover How I Earned A High 6-Figure Income In Spite Of My College Education at www.ConquerYourNiche.com

 

Language Tools
Translation of text and web pages between English and several European languages.
www.google.com
 
Language - Wikipedia, the free encyclopedia
Gestures are a part of human language too. Some invented human languages have ... In human languages, the symbols are sometimes known as lexemes and the ...
en.wikipedia.org
 
English language - Wikipedia, the free encyclopedia
Estimates about second language speakers of English vary greatly between 150 million ... Distribution of first-language native English speakers by country ...
en.wikipedia.org
 
Free Translation and Professional Translation Services from SDL ...
SDL International is the world's number 1 provider of free and professional language translation services for websites and documents.
www.freetranslation.com
 
AltaVista - Babel Fish Translation
Select from and to languages, Chinese-simp to English, Chinese-trad to English, English to Chinese-simp, English to Chinese-trad, English to Dutch ...
babelfish.altavista.com
 
yourDictionary.com • Comprehensive and Authoritative Language Portal
Comprehensive index of on-line dictionaries in more than 200 different languages. Includes an index of on-line grammars, word of the day by email, ...
www.yourdictionary.com
 
iLoveLanguages - Your Guide to Languages on the Web
The Human-Languages Page is a comprehensive catalog of language-related Internet resources. The over 1900 links in the HLP database have been hand-reviewed ...
www.ilovelanguages.com
 
AltaVista - Babel Fish Translation
AltaVista Babel Fish provides the online text and web page language translation! ... Select from and to languages, Chinese-simp to English, Chinese-trad to ...
world.altavista.com
 
BBC - Languages - Homepage
Learn French, Spanish, German, Italian and other languages with the BBC. Start up with our courses or brush up with our audio magazines.
www.bbc.co.uk
 
Online Dictionaries and Translators
online dictionaries that assist in the conversion from one language to ... If the dictionary only translates from one language to another you will see this ...
www.word2word.com
 
The Klingon Language Institute
Nonprofit organization offers language tutorials, related merchandise, mailing list and membership information.
www.kli.org
 
MARC Code List for Languages
MARC Code List for Languages prepared by the Library of Congress Network Development and MARC Standards Office.
www.loc.gov
 
Python Programming Language -- Official Website
Home page for Python, an interpreted, interactive, object-oriented, extensible programming language. It provides an extraordinary combination of clarity and ...
www.python.org
 
SYSTRAN Language Translation Technology
Machine translation products. Free online translation available (the engine used by Altavista's Web translator) - English to French, German, Italian, ...
www.systransoft.com
 
Project MUSE - Language
Language, the official journal for the Linguistic Society of America, ... Edited by Brian Joseph , Language serves a readership of over 7000 and has been ...
muse.jhu.edu
 
Learn a Language :: English, Spanish, German, Italian, French ...
English language courses online: e-learning, learn English online, ... English language learning events,news, conferences, workshops and seminars ...
www.edufind.com
 
Parlo - Welcome to Parlo - learn to speak a new language.
Parlo helps you learn English, French, Spanish and other languages with free online courses, music, a magazine, flash cards, chat rooms, message boards and ...
www.parlo.com
 
PHP: Hypertext Preprocessor
PHP is a server-side HTML embedded scripting language. It provides web developers with a full suite of tools for building dynamic websites: native APIs to ...
www.php.net
 
Ethnologue, Languages of the World
Home page of ethnologue.com, a searchable database of language resources.
www.ethnologue.com
 
Language Log
Weblog run by University of Pennsylvania phonetician Mark Liberman, with multiple guest linguists.
itre.cis.upenn.edu
 
 

 
Content Menu
  • 10 essential criteria for choosing your target market

  • 10 secrets to motivating yourself to great accomplishments

  • 10 steps to promote your small business

  • 10 tips for effective email sales letters

  • 10 tips to grow your business plain simple

  • 10 tips to help you pack more power into your business writing

  • 10 top tips for networking

  • 10 ways entrepreneurs shoot themselves in the foot

  • 10 ways to boost profitability

  • 11 awesome ways to increase your affiliate commissions

  • 12 ways to increase traffic and sales part 2

  • 25 proven strategies for improving your telephone results to build your mlm dowline

  • 27 tips for an effective presentation

  • 50 surefire business card tips

  • 5 business development blunders

  • 5 powerful article writing tips

  • 5 things more important to internet buyers than what youre selling ii

  • 7 explosive strategies to maximize your google adwords campaigns

  • 7 necessities to do well in google

  • 7 sanity saving business boundaries

  • 7 steps to test prices and convert more sales

  • 7 strategies for feeding success thoughts to your brain

  • 8 awesome ways to attract more visitors to your web site

  • 9 ways to make your website more presentable

  • add some firepower to your pr

  • alternative legal billing win win strategies

  • are you an investment dummy like me

  • are you hearing everything your customer peer boss supplier isnt saying

  • are you ready to go international

  • asset searching for recovery actions the decision makers most critical tool part 1

  • attention pr shoppers

  • at home in your overseas home

  • at your service the ten commandments of great customer service

  • avoid outsourcing pitfalls in plastic injection molds and stamping dies

  • a career with the fbi

  • a clear view about the nature of home based internet business

  • a common sense approach to job interviews

  • a gadfly on a dinosaurs butt or the hood winking of the american investor

  • a great way to do pr

  • a happy professional chooses clients

  • a mentor can make you a smashing success

  • a pr question for chinese managers

  • a pr surprise for managers

  • a renewed view of the modern business culture

  • a strategy for attracting higher paying client

  • a uniting culture for the new multicultural workplace

  • a world outside the us

  • back to the basics how to successfully start an online business

  • before they buy what you say 10 steps to selling yourself

  • begging your trust in africa

  • being family friendly

  • being stressed out may not be all that bad

  • better decisions balancing efficiency buy in

  • birds of a feather may be turkeys

  • body language how to read your prospect like a book

  • body language speakers louder than words

  • body language speaks louder than words

  • book summary nice girls dont get the corner office 101

  • boost profits market to the gay community

  • boost your sales copy with one simple tweak

  • breaking the ice and winning over the client

  • brief introduction about china

  • build confidence credibility first person pronouns get your messages heard

  • business card etiquette

  • buyer beware choose a business coach carefully to get the results you want

  • buying a business

  • buying overseas property

  • career management in a jobless economy

  • chandler hill body language can make or break interviews

  • characteristics of high performance teams

  • choosing a good spanish english translation dictionary

  • choosing the right online shopping cart

  • colorblind people can they really read your web site

  • complete web site optimization for search engines part 2

  • computer controlled led signs

  • create a magic connection with clients leads and business associates part i

  • create a positive upbeat can do workforce and dazzle the customer with your caring

  • create confidence with your writing

  • creating a magic connection with clients leads and business associates part i

  • creating a vision

  • cross cultural communication consultants

  • cross cultural communication needs

  • cross cultural solutions for international business

  • cultural awareness an hr perspective

  • customers what they really want 6 secrets of customer

  • cyber crooks go phishing

  • dealing with anger

  • dealing with difficult people

  • deciphering office lingo

  • dialogue the four dialogic principles for successful communication

  • dirty hooligan what a crude street corner come on taught me about direct response marketing

  • diversity in the workplace

  • diversity in the workplace benefits challenges and solutions

  • dont get caught with your pr down

  • do you have an exclusive market segment

  • do you want your own fully programmable erp part 1

  • economics psychologys neglected branch

  • economic survival in the 21st century the three key questions to ask

  • education and outsourcing 2 ways to improve your business

  • effective collaboration working with your ghostwriter

  • effective multi cultural international business meetings

  • email etiquette ii

  • email etiquette iv

  • embrace diversity to build effective teams

  • emotional challenges facing older woman starting their own business

  • employers quick guide to avoiding sexual harassment liability

  • engage your customer write about benefits

  • english language sputtering online like an old ford

  • exposing your expertise

  • extended enterprise in the nesting and cutting business

  • e mails not getting answered shhhh heres why

  • factual employment screening part one

  • famous business strategies

  • faqs about buying property in spain

  • fight for online visibility

  • fight the fluff

  • five secrets to showing your customers you really care

  • five things more important to buyers than what youre selling i

  • follow up marketing how to win more sales with less effort

  • forgive all ebay sins

  • forgive all ebay sins why bad customer service can cost you money

  • from net dummy to net savvy in two months

  • getting started with html

  • global banking forced to favour the customer

  • god feeds the birds of the air but he doesnt drop it into their nests

  • googlebot wont go home

  • google adsense source of revenue at no cost

  • grow your business and grow yourself

  • heres exactly what makes web audio so powerful

  • hire a virtual assistant

  • hiring students for summer jobs update yourself on the new child labor laws

  • how a change in perspective can help you make more holiday season sales pt one

  • how can you be sure that your marketing efforts will generate profits

  • how effective is your leadership style

  • how not to let powerpoint kill your presentation

  • how pr helps fiercely competitive managers

  • how to build massive keyword lists

  • how to determine good online business

  • how to ensure effective color in todays manufacturing processes and why its more important than ever today

  • how to find the best foreign language courses

  • how to get an extension to file your business tax returns

  • how to get press to come to you

  • how to get the press to come to you

  • how to improve your management procedures usability

  • how to keep pr working for you

  • how to make own cms

  • how to master the art and science of super salesmanship in 3« minutes flat

  • how to pick a winning business name

  • how to protect yourself your business

  • how to recognize a good cad drafting service provider

  • how to seal the deal in seven seconds

  • how to start investing for financial independence part 2

  • how to use humor successfully in your business communications

  • how to write more powerful brochures leaflets and catalogs

  • how to write more powerful business letters

  • how to write more powerful reports

  • how to write powerful speeches and talks

  • how web conferencing provides educational opportunities

  • human resource communication pays off

  • hurdles to cross cultural business communication

  • if i were coaching you

  • imagine pr like this helping you

  • increase business by squashing your fear of phones

  • increase exposure to your website for free

  • index

  • inoculate yourself against bad pr

  • instant rapport the key to sales success

  • interviewing tips to get that job

  • introducing the virtual time machine that gives back your valuable time

  • investing in the stock market

  • investing its a whole new language

  • investorideas com announces addition of chinese language financial research original articles and content in response to asian market growth

  • is email dead

  • is this the pr you thought you were getting

  • i just lost my job how am i going to tell my kids

  • joint ventures in real estate development so how do they work

  • keeping your business event entertainment clean not obscene amusing without abusing

  • keep business reports brief

  • kick in the pants job search

  • language in international business

  • lasers and high performance cutting

  • latest technologies on business cards printing services

  • learn a language for career advancement

  • learn to manage people

  • living and investing in new zealand an easy process

  • make money

  • making cultural differences work in your business

  • making informed keyword choices

  • making money with information products

  • managers and pr one thing is clear

  • managers pr more than tix and plugs

  • managers why not pr like this

  • managers why pr is so key

  • managing the sales negotiation process

  • mass text to speech telephone notification tool calls millions in under an hour in multiple languages

  • maximize sales and minimize returns with learning styles

  • maybe the strongest pr on planet earth

  • microsoft great plains middle east arabic language support

  • move key audiences to actions you want

  • moving key audiences to take action

  • multiple channels multiple times

  • narcissism in the boardroom

  • network marketing book lovers guide 10 hot reads in 2005

  • no holds barred conversations with dan lok part 2

  • no money down loans

  • nursing shortage here is what some hospitals are doing

  • offshore this

  • online casino what is it

  • online payday loans how to gain an advantage over lenders

  • organized crime expert amway just like mafia

  • persuasive communication

  • preparing to be an entrepreneur

  • present your message with power and pizzazz

  • printing press development

  • print and modern thought

  • professional transcription and your business

  • promote yourself more successfully

  • protect your business with non disclosure agreements

  • proven two minutes magic exercise to conquer the fear of phone

  • proven ways to dramatically increase your conversion rate

  • pr advice you didnt ask for

  • pr a potent force for success

  • pr essential to your success

  • pr focus on what matters

  • pr heres all you need to know

  • pr lets cut to the chase

  • pr still a mystery to some

  • pr that entrepreneurs often overlook

  • pr the thrill of a good idea

  • pr where it matters most

  • pr your 500 pound gorilla

  • public domain the philosophy of freedom

  • put order and information into file names

  • real estate marketing the importance of listing language

  • reasons for individual corporate and national success and

  • residual income making money while you sleep

  • resolving workplace conflict 4 ways to a win win solution

  • results of poor cross cultural awareness

  • right pr empowers a manager

  • right pr focus a powerful advantage

  • rotator

  • running your own website when you have chronic fatigue syndrome or fibromyalgia is easier than you think

  • same old same old pr still tops

  • scammers use better business bureau name to commit scams

  • scrolling led signs

  • secrets of donald trump revealed

  • secret f r ee ingredient transforms web sites into money machines

  • selling foreign language domain names

  • selling online get ready to meet these guys and girls

  • selling with your own web site

  • service professions does your website follow these 5 simple rules for getting more clients

  • show your customers you care

  • small business tax credit americans with disabilities act

  • speaking body language

  • speak with es part 3

  • stop debt collectors

  • success and communication

  • swotting for success

  • taking care of busines e mail

  • talk to yourself first

  • tension stress or creative tension new breakthroughs in personal productivity

  • ten reasons to implement choice theory in your organization

  • ten tips for cross cultural communication

  • test your professional behavior

  • the 10 step resume critique

  • the best traffic generation tool is free

  • the business of torture

  • the challenges of human resource management

  • the effects of printing press society speaking

  • the end is the beginning

  • the essentials of free internet marketing

  • the keys to buying motivation unlock the door to sales success

  • the language of business

  • the language of real estate investing use the f words to succeed

  • the power of words how the right language can make you shine

  • the power of words market yourself by adopting a whole new language

  • the seven best ways for salespeople and entrepreneurs to build awesome customer relationships

  • the six sigma method and design of experiments

  • the small business success summit october 10 2003 to october 12 2003

  • the top three problems it managers face and how to overcome them

  • the top twelve e mail mistakes that can sabotage your career

  • the worst pr mistakes

  • this is the power of pr

  • throw out your selling language unlock your natural voice

  • tips to power up your sales copy

  • top 3 myths of leadership debunked

  • top 7 steps to better public speaking

  • top ten online choices to get clients to choose you again and again part 1

  • top ten online choices to get clients to choose you again and again part 2

  • top ten ways to improve your communication skills

  • translation services use a translator a translation agency or do it in house

  • website globalization

  • website manifestation 7 steps to a successful site

  • web conferences versus video conferences

  • web measurement what you dont know would make a great book

  • web store why do you need one

  • what are internet radio hosts looking for in their guests

  • what is confianza and why is it important

  • what is data visualization

  • what is executive presence

  • what is search engine optimization and why do i need it

  • what you dont know about pr can hurt you

  • which niche to conquer

  • why even a simple contract can save your bacon

  • why good pr warrants your attention

  • why you must stop setting goals

  • why you should learn html

  • working with your real estate attorney

  • write s that dazzle

  • writing a press release

  • your organization what role pr

  • your organizing dna