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Are Your Meetings MINM or JAM?
When people come to your meetings, do they say "this is a meeting I never miss" ( MINM) or do they say "this is just another meeting." (JAM) Unproductive meetings gobble up an estimated 20% of corporate payrolls, throwing away $420 billion a year....
How To Kick Start Your Business And Skyrocket Your Success
This will make some people angry as hell, but it's time to debunk the myth of 'Time Management' while sharing the real secret of the super successful. Let's face it, many so called "business gurus" tell us to 'manage time better' or to become...
Seven Steps to Getting Known - Guerrilla Public Relations for the Entrepreneur
So you’ve started your own business and you’re ready to let the world (or your neighborhood) know. Now it’s time to add public relations to the list of your entrepreneurial skills. Public relations is human relations and a critical aspect of...
Stop Debt Collectors
Can you stop debt collectors ? . . .You better know you can You can stop debt collectors under the law provided by the Fair Debt Collection Practices Act. If you use credit cards, owe money on a personal loan, or are paying on a home...
The Basics of Forex
Foreign exchange market is also known as Forex or FX market. To date, it is the world’s biggest “economic bazaar”. FX produces an average of over $1 trillion daily earnings. That is 30 times more than combining all the volumes of America’s equity...
 
ADVICE CAN BE FISHY

Some years ago, while Jon was shining shoes in the shop, a customer was giving him business advice. Since the man is retired from a rather successful business, I was pleased that Jon listened. However, the conversation reminded me of how easy it is to take too much advice.

I heard of a man who opened a fish market but was having little success. A friend stopped in and asked how things were going.

“Not well," the entrepreneur replied.

"Well, I can understand that," the friend said. "You don't even have a sign advertising your business. How do you expect to get customers if they don't even know you're here? Get a sign.”

This seemed like good advise. So the merchant hung up a big sign: FRESH FISH SOLD HERE TODAY."

After a while, business improved. Then someone walked in and said, "I've been wondering why you have TODAY on your sign. Obviously, it's today and not tomorrow." So, the man decided that the customer was right and painted over "today."

Before long, someone else came in and said that the word FRESH seemed unnecessary, since obviously he, being a


man of integrity, wouldn't sell old fish. So, off came "fresh."

Next, someone said the words SOLD HERE seemed unnecessary, since it was obvious he wasn't in business somewhere else.

So, all that remained was FISH.

Then in walked a customer and announced, "I smelled your fish three blocks away. Isn't that advertising enough?”

So, that was the end of the sign.

Several months later, the man was bemoaning his business woes. "Well, what do you expect?" a friend remarked. "You don't even have a sign!"

BARBER-OSOPHY: Most successful people have a knack for knowing who to listen to.

Copyright 2004, Sumerlin Enterprises.

Permission is granted for you to copy this article for distribution as long as the above copyright and contact information is included. Please reference or include a link to www.barber-osophy.com.




About the Author

Terry L. Sumerlin, known as the Barber-osopher, is the author of "Barber-osophy," is a columnist for the San Antonio Business Journal and speaks nationally as a humorist/motivational speaker.

 

Finance - Leases-Leasing Ezine Articles
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