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Advertising DOs and DONTs
From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.
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Developing Realistic Financial Assumptions
Many investors skip straight to the financial section of the business plan. It is critical that the assumptions and projections in this section be realistic. Plans that show penetration, operating margin and revenues per employee figures that are...
How to Get Radio Interviews to Promote Your Service
How to Get Radio Interviews By Mike Moore Of all the marketing methods I employ to get the word out about my speaking service and my information products the method I enjoy most involves being interviewed on radio stations throughout North America....
Overcoming the most Frustrating Situation on eBay
It's happened to the best of us.
You've been watching the auction all week, and finally you're about to claim your prize--a rare bronze statue from the Shang Dy dynasty. Or something just as tantalizing. You log on a few minutes before the...
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Steve Martin once delivered an opening monologue for Saturday Night Live in which he answered the age-old question “How can I be a millionaire?” His answer was fairly simple and straightforward, “First… get a million dollars.” If at this point you...
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Attract more Venture Capital by Avoiding Angel Round Conflict
A venture capitalist reveals what you need to know
By Mike Sage
Founder of Capital Now and author of Capital Now Complete
Free Trial copy available at http://www.venturecapitalguru.com
The use of friends, business associates and Angels as sources of financing often appears attractive as a relatively uncomplicated, readily available capital source. For startups, they are often the only form of capital available. Yet, care must be taken to ensure that this early round of capital does not interfere with long-term financing. Angel financing is typically a one-time source, in which the investors have unrealistic return expectations. Typically, these sources are not professional investors with diversified and balanced portfolios. They can hardly be blamed for nervousness over the inevitable ups and downs of the your company's development cycle; however, as friends or previously successful entrepreneurs themselves, you can be sure that they will make their advice and concerns well known to the company.
Part of the problem some of you encounter is that you tend to over-value the company for the Angel round. Then you are placed in the uncomfortable position of explaining to people who often do not understand venture capital that they have to take what they would consider to be a valuation "haircut."
We've encountered entrepreneurs that say, "We've just raised a $10 million pre-money valuation, and now we're going to go out and get a $15 million valuation." Then we learn they only raised $500,000 at the $10 million pre-money valuation. That's not a solid basis for a $10 million pre-money valuation. Yet there are some of you who mistakenly believe it is a solid valuation and potentially put the company in jeopardy to fail in the next financial round.
Angel Round Strategy
Here's one option to consider when trying to value your company for a seed-round investment. Avoid it altogether; after all, it doesn't make sense and can only present a potential liability down the road. Instead of offering equity, offer debt that can be converted
into equity at some point in the future. This is a much more secure financial instrument, which will provide a lien on the assets to the Angels if the business does not progress. The lien would be released upon a debt-to-equity conversion that could take place at the first round of a venture capital investment. The conversion price can based on the pre-money value paid by a VC, adjusted with a discount based on how much time passes until conversion.
For example, let's assume that an Angel investor group provides a convertible loan in the amount of $1,000,000, and one year later a VC buys 2,000,000 shares of stock at $1 per share. The Angels could then have the option to convert the $1,000,000 loan into shares at a price discounted from the $1 price that the VC paid. Assuming further that the discount is 20%, the Angels would then convert this loan into 1,250,000 shares of stock at 80 cents per share.
This strategy avoids the problem of applying an improper valuation too early in the life of the company. Using debt instead of equity for Angels will provide an equitable solution for all investors and help you avoid a major headache. The Angel is protected, assuming that a future investment takes place, because they see an increase in the value of their investment. The venture capitalist is pleased because the Angel did not buy stock at an abnormally low price relative to the valuation the VC is applying. And you are content because you have your money and your investors are happy.
Copyright ©2004 by CTC Publishing, All Rights Reserved.
Mike Sage, Founder of Capital Now (http://www.venturecapitalguru.com), has been an early stage venture capital investor with two major funds as well as an entrepreneur starting businesses. Mike can be reached at mike@venturecapitalguru.com.
About the Author
Mike Sage, Founder of Capital Now (http://www.venturecapitalguru.com), has been an early stage venture capital investor with two major funds as well as an entrepreneur starting businesses. Mike can be reached at mike@venturecapitalguru.com.
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