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How MLM Leads Brokers Compare: A Review of 20 Websites
To survive in the changing world of direct selling or network marketing, you know how critical it is that you maintain a consistent flow of leads into your business. Without this flow, some network marketers' businesses fail within their first few...
Information Constipation
Reprint article in print or via the Internet with these requirements: => Keep article intact => Include byline with active link => Please send a courtesy copy of newsletter or URL to coaching@premeditatedlife.com => Ask for changes you'd...
Mortgage Glossary of Terms
Mortgage Glossary of Terms A brief list of some of the most common Mortgage terms. Adverse Credit The term used if the borrower has a poor credit history. This could include previous mortgage or loan arrears, bankruptcy or CCJ's. Other terms...
Move Key Audiences to Actions You Want
How? Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading...
Number of Parts Defines Manufacturing Market Segmentation
E-Z-MRP, the leading manufacturing software system for small manufacturers, announced effective April 15th, there will be a new pricing and product structure. According to Rocky Smolin, founder of Beach Access Software, makers of E-Z-MRP, “We see a...
 
Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the success of any new business – and it’s one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. That can lead to loss of leverage right at the point when a company is starting to take off and needs it most.

The danger is that the company can become just another faceless entity that the customer deals with every day. This danger increases in this era of reliance on computers to handle communications with customers. Think about instituting a policy of sending a personal thank-you note to each customer. It’s not that difficult to do if you stick with it. Just sit down one evening per week and work through your list of customer contacts from the previous week.

Savvy companies will track customer contacts in their contact-management databases, but you can get away with keeping a simple Excel spreadsheet of all thank-you cards sent. Trust me, your customers will not forget it!

To really kick the personal touch into gear, spend one day per month doing nothing but making “courtesy” calls to your existing customers. Don’t have any plans to do real business – just call to say hello. Your clients will be pleased and astounded that


you took the time just to check in. To ready your mind to play the role of friend rather than business associate, make the calls from home that day.

Really any little thing that you can do to make your customers feel that you remember them and care about them is priceless. I have a particular customer that mentioned to me one day that she was a tremendous Ray Charles fan. Months later when Ray passed away, I sent her a little note of condolence. I don’t think she will ever forget that gesture. She later told me that I was the only one who mentioned anything to her that day. She had been feeling like nobody knew or cared until she received my note.

What opportunities to make personal contact with clients are you missing each day? Sure, it’s easy to use convenient excuses like “I just don’t have the time,” or “I’ll get to it next week.” Just remember how much more difficult and time-consuming it is to find a new client rather than to keep a current one.

In the end, taking time to keep in contact with your customers will pay a lifetime of dividends both personally and professionally.

About the Author

Tony Valle is owner of Promethius Consulting, LLC, a unique web-design and marketing firm. Learn more at http://www.promethius.com

 

Finance - Leases-Leasing Ezine Articles
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Absolute Article Directory: Finance, Leases Leasing.
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