|
|
A Blueprint for Managing your PR
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1140 including guidelines and resource box. Robert A. Kelly ©...
Hocus Pocus...Your A Millionaire
Have you had a look lately at the different number of ways to make money on the internet? Where do you think the largest chunk of advertising to small online businesses is being focused? Ironically enough it is online marketing itself! The...
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change – the kind that leads directly to achieving...
Time Management - How to Have Productive Meetings
One of the greatest time wasters of all are unnecessary or poorly run meetings. If you want to dramatically improve your time management skills, then learn how to have productive meetings.
"Brian" is the Operations Manager in a large...
Who Is Running Your Business?
How many times have you heard, "I couldn't make the meeting. My customer needed me." On the other hand, one of my favorites is, "I jump through hoops for my clients."-and then after four months of jumping, the client doesn't call back. I...
|
|
|
|
|
|
|
|
Do Search Engines Scare You?
Do Search Engines Scare You?
What do the words "Search Engine" make you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those tiny submarines which are used to explore the deepest parts of the ocean bed. I have this picture in my mind of the tiny submarine underwater in complete darkness apart from the beam of its searchlight which is probing the gloom. Other times I see a horse-drawn carriage driving through dense fog with only its weak lamp relieving the darkness. This scene is from a movie where the police are racing through London in search of Jack The Ripper. The final picture is of a line of policemen in old-fashioned uniforms advancing across a moor in darkness through rising mist with only their flashlight-beams to light their way.
It can get a bit scary inside my mind at times. If these were dreams rather than passing thoughts, they would probably be analysed as meaning an obsession with darkness and getting lost. Maybe the lights penetrating the darkness symbolise a fear of ignorance (or maybe a fear of getting found out). The obvious link is that these pictures all relate to a search of one kind or another. The first one might represent a search for knowledge, the second one is obviously the search for a criminal and the final one a search for clues at the scene of a crime.
Why would the words "search engine" conjure up these dark visions? If you look at the words we associate with search engines, I think the connection will be clear. We talk about "submitting" our websites to search engines. We don’t "send" our websites or "apply" to search engines or "register" our websites with search engines. We are submissive and the search engines dominate us.
We adopt this submissive posture and the search engines send their robots to "crawl" over our websites. Doesn‘t sound very pleasant does it? The future of your website is entirely in the power of these monsters. You have spent time and perhaps some cash getting your website ready for the visit. Your website, the shop window to your home business, has been tweaked and "search engine optimised", now you can do nothing except hope that your efforts will be rewarded with approval by these invisible inspectors.
Web site owners act as if the search engines are
neighbourhood dignitaries: "We must tidy up, the search engines are coming to visit". An anxious time follows while your website, brushed, polished and optimised to the best of your ability, waits to greet these visitors. The most respected visitor is Googlebot. He causes most anxiety and is renowned for being unpredictable. Webmasters try to analyse the "Googledance" in the hope of making Googlebot's visit enjoyable. If we can get the mighty Googlebot to dance instead of merely crawling, he might give us a good report, but Googlebot can't seem to decide what algorithm he prefers. How are you supposed to get his feet tapping? Unfortunately, the search engines are not the most communicative visitors and you only realise they have carried out their examination when something (either good or bad) happens to your protégé's page rank.
The search engines are not like your school teacher who gives you a class test, they are more like the university Board Of Examiners: when you have passed or failed their test, you will never get to know which questions you got right or where your weakness lies. Further improvement will have to be a matter of guesswork but suppose your guess is wrong? You might destroy the very things which met with the search engines’ approval. Then you hear that the search engines don’t agree amongst themselves, so what pleases some of them might lose you points with others. Which ones should you try hardest to impress? Should you turn your website into some sort of private Googledancer and risk offending the rest of the robots? Would it be better to try to please one or two of the larger search engines or a big bunch of the lesser ones? Finally you hear a rumour that the search engines are changing their secret rules anyway but nobody knows what the changes will entail. You despair of ever satisfying the masters of your fate, you feel as if you are stumbling around in the dark. Panic takes you over.
Should you be afraid of search engines?
Anybody in his right mind should be afraid, very afraid.
About the Author
This is one of a series of articles published by the author, Elaine Currie, BA(Hons) at http://www.Huntingvenus.com For honest advice on working from home subscribe to Online Profits newsletter by mailto:huntingvenus@SubscribeMeNow
|
|
|
|
|
Finance - Leases-Leasing Ezine Articles |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
Finance: Leases Leasing Articles from EzineArticles.com |
http://ezinearticles.com/?cat=Finance:Leases-Leasing Free Content For Your Ezine or Website http://creativecommons.org/licenses/by-nc-nd/2.0/ Why use your ... |
ezinearticles.com |
  |
Leases Leasing - Money & Finance Articles |
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ... |
www.article99.com |
  |
Finance » Leases Leasing » Absolute Article Directory |
Absolute Article Directory: Finance, Leases Leasing. |
www.absolutearticle.com |
  |
- Leases-Leasing |
By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ... |
www.articlebar.com |
  |
Leases Leasing |
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ... |
www.rumorist.com |
  |
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan ... |
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon. |
www.ideamerge.com |
  |
europe car rental leases leasing one way rentals long term renault ... |
pictured is the Renault Laguna Estate, With Renault tax-free, short-term auto leasing you get the exact, brand-new vehicle you reserve, plus unlimited miles ... |
www.ideamerge.com |
  |
Private Fleet - Finance, Insurance, novated leases, leasing, CHP ... |
New Car Broker Australia. Private Fleet sales discounts on your new car purchase, no haggle, no hassle saving $1000s off all new and used cars for private ... |
www.privatefleet.com.au |
  |
Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors |
Projector leasing programs and services. Choose a company. |
www.projectorcentral.com |
  |
Category: leases-leasing |
Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ... |
www.articler.com |
  |
John Dellagnese & Associates: offices, officespace, lease, leases ... |
It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ... |
www.dellagnese.com |
  |
John Dellagnese & Associates: offices, officespace, lease, leases ... |
Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ... |
www.dellagnese.com |
  |
The-Arts-Magazine.com - Leases-Leasing |
Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. |
www.the-arts-magazine.com |
  |
OmegaMotors.com - Your Money - Leases - Leasing Overview |
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ... |
www.omegamotors.com |
  |
Entertainment Guide - Leases-Leasing |
Sunday, 03 December 2006, Home arrow Article Resources arrow Finance arrow Leases-Leasing ... Mosets Tree. Leases-Leasing ... |
www.entertainment-resource-directory.com |
  |
- Leases-Leasing |
Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. spacer.png, 0 kB. spacer.png, 0 kB. download joomla modules download joomla ... |
www.healthcare-resource-guide.com |
  |
FINANCEDEPARTMENT.COM- Finance, Mortgages, Leases, Leasing ... |
Finance, Mortgages, Leases, Leasing, Brokerage Houses, Mortgage Lending. |
www.financedepartment.com |
  |
vehicle leases leasing guide and facts |
vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ... |
www.shopperfavorites.com |
  |
- Leases-Leasing |
spacer.png, 0 kB. spacer.png, 0 kB. Home arrow Article Resources arrow Finance arrow Leases-Leasing. Mosets Tree. Leases-Leasing ... |
www.cars-directory-guide.com |
  |
|