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10 Mistakes That Reduce Profitability
In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesses...
10 Secrets of Sales-Driven Websites
TERMS OF REPRINT You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you follow these rules: *Email distribution of this article MUST be opt-in email only. *If you post...
A Stupid question.
This is a stupid question but it has to be asked. Does your sales letter create as many sales as you would like? What proportion of them respond to your advert? What is just as important, how many of those that responded actually purchased your...
Are You Profiting From O.P.P.?
Are you profiting from O.P.P.? If not, why not?
We know many of you have the desire and dream of running your own home-based business. But, like so many people, you're not sure where or how to start.
You're not sure what type of business...
Become a Smarter Borrower
With a nation that has in the region of a Trillion pounds of debt one could say we are serial borrowers. Before you consider borrowing money it is wise to consider a few important points. • Shop around for the best deal This may sound like a no...
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Don’t Shrink – RETHINK!
Now is the time to pull together and think creatively about our businesses. When times are easy, unfortunately, we often lose the edge to monitor performance, to question out-dated procedures and unnecessary expenses. Maintenance items slip when we’re busy “filling orders”. This might be anything from physical maintenance to reconnecting with clients, to exploring new opportunities for growth, to taking classes for improvement and enrichment.
Consider brainstorming some of these questions:
What would happen if we had a product that was 180 degrees different from today? (Example: A hospital with low census went from finding ways to get sick people in the door to finding ways to get well people in the door! They re-created their unused physical space into a wellness center and found lots of takers!)
What if we blew up the business and started all over? What would we get rid of because it is extraneous, irrelevant or an unnecessary expense? (Example: How many people really READ that report? Does it have to be so immense? What’s the bottom line here? )
Have we put people in positions where they play to their strengths? Talk, talk, talk and figure out where is the match.
(Example: One employee is great with web research, web design, and staying up on the competition. She’s lousy on the phone. Right now,
she’s willing to cut back and work half-time from her house with a company-supplied computer and cable modem.)
If your job opened up today, would you get it? Are you consistently producing great results, solving problems and finding more efficient ways of doing things?
(Example: Take on a project no one wants and make it work. Can you persuade people to get onboard and achieve a goal? Now, that’s leadership—a quality that is in GREAT demand and therefore, recession-proof.)
Eileen McDargh, CSP, CPAE, is an international speaker, author and seminar leader. Her book ‘Work for A Living and Still Be Free to Live’ is also the title of one of her most popular and upbeat programs on Work/Life Balance. For more information on Eileen and her presentations, please call 949-496-8640 or visit her web site at http://www.eileenmcdargh.com.
© 2000 by Eileen McDargh. All rights reserved. Reprints must include byline, contact information and copyright.
About the Author
Eileen McDargh, CSP, CPAE, is an international speaker, author and seminar leader. Her book ‘Work for A Living and Still Be Free to Live’ is also the title of one of her most popular and upbeat programs on Work/Life Balance. For more information on Eileen and her presentations, please call 949-496-8640 or visit her web site at http://www.eileenmcdargh.com.
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