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Cashing Out ... What Is Your Business REALLY Worth?
Question: What is your business REALLY worth? Answer: Whatever someone else is willing to pay for it at the time. That's a true statement as far as it goes but it doesn't take into account that the way you arrive at a value for your business can ...
Indie Artist Management: Economic Realities & Insightful Strategies
Three personal managers of independent artists outline pathways for success in an increasingly competitive marketplace - a Los Angeles Music Network program, reported by Scott G (The G-Man). "An artist's music must be something I love," stated...
TALES, FAILS AND BETRAYALS OF SEARCH ENGINE PLACEMENT Part 1
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WRITE, WRITE, WRITE!
Please feel free to use this article in anyway you choose. All I ask is that you leave it intact and notify me each time you use it. Thank you. WRITE, WRITE, WRITE! By Dr Kem Thompson I should just leave this tip at that, shouldn't I?:) But...
You Can Do Business Online 201
If you read my 101 course, you now have a website and you have begun basic promotion. It is time to increase the traffic flow! Now is the time to increase links to your site. This serves you two purposes. Number one is the obvious, the more...
 
Fundamentals of Selling A Business - Marketing and Prospecting the Buyer

Fundamentals of Selling A Business - Marketing and Prospecting the Buyer

To successfully sell your business, it is essential that you know how to communicate its appeal, and understand the factors that potential buyers have to consider.

Marketing Materials

There are hundreds of businesses for sale at any given time. To make your business stand out, you need to provide potential buyers with information that help them to make informed decisions. A descriptive and well-organized selling memorandum will help in the sale process.

The memorandum would provide your contact information, a brief description of the business, business location, hours of operation, business asking price, annual revenues, net earnings, number of employees, ownership description, number of years established, leased or owned property, and the reason for selling. You should also include a few paragraphs to describe the benefits of owning the business.

Potential buyers should sign a confidentiality agreement before you furnish them with the selling memorandum. This memorandum should be true, accurate, and complete. Marketing paraphernalia typically included are photographs of the business, company history, overview of operations, financial summary, company strengths and potential opportunities, as well as a list of assets.

Prospecting the Buyer

Potential buyers


should be screened to ensure that their interests are compatible with yours and that they have the financial ability to purchase your business. Early in the selling process, you should determine the buyers' sources of funds. Determining and dispelling any misconceptions on financing prior to negotiating the deal saves both parties time and money. You may want to suggest that the buyer consult with their accountant or financial advisor.

© 2002-03. GlobalBX. http://www.globalbx.com. All rights reserved. Buy a Business or Sell a Business on GlobalBX. GlobalBX is a free business for sale listing exchange that provides a confidential forum to facilitate the buying and selling of businesses with thousands of businesses and franchises for sale as well as comprehensive business information for business buyers and business sellers. Lists businesses for sale, business brokers, and franchise opportunities.

About the Author

Jim Brown is Director of Marketing at GlobalBX, http://www.globalbx.com. Buy a Business or Sell a Business on GlobalBX, a free business for sale listing exchange that provides a confidential forum to facilitate the buying and selling of businesses with thousands of businesses and franchises for sale as well as comprehensive business information for business buyers and business sellers. Lists businesses for sale, business brokers, and franchise opportunities.

 

Finance - Leases-Leasing Ezine Articles
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Absolute Article Directory: Finance, Leases Leasing.
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