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All Fortunes Begin with an Idea!
A new idea is merely the combination of two or more old ideas. The creation of a new idea is the critical first step in establishing any business. People who dream of setting up their own business but don’t succeed, generally fall into one of...
Are You SURE Your Link Partners Still Link to You?
It’s a fact. While most link partners are scrupulously honest a few are little more than link scam artists. They’ll take a link from you to them. Put up your link back. But then when you’re not looking take yours down.
They win. You...
Market Segmentation: Manufacturing by Number of Parts
E-Z-MRP, the leading manufacturing software system for small manufacturers, announced effective April 15th, there will be a new pricing and product structure. According to Rocky Smolin, founder of Beach Access Software, makers of E-Z-MRP, “We see a...
Small Home Business: The Investment Required To Get Started
There are literally hundreds of thousands of people discovering the benefits and flexibility of working from home in multi-level markeing businesses throughout the world. MLM is a great equalizer where anyone can succeed because success is...
Your Ideal Client
"I don't know the key to success, but the key to failure is trying to please everybody."--Bill Cosby
Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they...
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Getting The Most From Your Customers
As business people we look at many propositions that will help us take that next, much desired growth step. We hear that we must "brand" ourselves and be easy to do business with. The list of ideas goes on and on.
THE GOLD MINE IN YOUR BACKYARD
Many people overlook how hard (and expensive) it is to create a new customer. Yet, we focus most of our time and energy in just this area, thinking that if we just could get more customers we would achieve our goals. But what about getting more OUT OF your customers?
If you have been around for a while you have a customer list. That list is GOLD. Please understand that I am NOT talking about renting out your customer list of email addresses. What I AM talking about it approaching those customers, who know you and trust you already, with a totally new and different product.
Why should we limit ourselves to selling only one type of product or service when by adding an additional item to our current offerings we can TAKE ADVANTAGE of the relationship that exists now? Will your customers resent this move? Not if you do it with some style.
HOW TO DO IT
One of the keys is to choose a product or service that COMPLIMENTS what you already do. Whatever your product or service is, think through what your customer is
likely to buy based upon purchasing your product.
If you sell shoes, someone is going to sell them socks and it might as well be you. Not only will you increase your revenue but you will encounter less sales resistance and show your customers that you are thinking of them.
Another method is to choose a product or service that CONTRASTS what you sell now. If you normally sell a business related product come back at them with a personal product. Why should they NOT buy it from you? You have proven yourself as honest and dependable; now cash in on that hard work.
DON'T BE AFRAID TO ASK
One final word. Your customers decided to trust you when they bought what you sell. Capitalize on those good feelings and ask them for their feedback on what you have in mind. This is by far the most powerful, yet virtually free, market research available in the land. Use it wisely and your EXISTING CUSTOMERS will tell you both what they want to buy and when they want to buy it.
All you have to do then is step up, fill the need, and go to the bank.
Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program...due out April, 2005. http://www.zabangaffiliate.com
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