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Add Wow! To Create A Buzz, Online!
Why is any web site special?
Is it special because the site is unique? Is it because the site loads quickly, has fresh content, and is easy to use? Is it special because the site contains the best content (or range of products)?
Is the...
An Easy Way to End the Year
Article Title: An Easy Way to End The Year Author Name: Joanne Victoria Contact E-mail Address: joanne@joannevictoria.com Word Count: 479, including signature block Category: Business Development Copyright Date: 2003 ~~~~~~~~~~~~~~~~~~~~~~ Thank...
Thought Fixed rate will give you a respite from the perils of variable rates! Think again
Slight increases in the interest rates raise your hackles. Tension grips your mind as to how you are going to make the extra payment. Preparations begin right then to provide for the repayment, though it requires a huge cut in the monthly expenses. ...
What is a Commercial Business Loan?
A commercial business loan is designed for a wide range of UK small, medium and startup business needs including the purchase, refinance, expansion of a business, development loans or any type of commercial investment.
Finance is the...
What's The Next 'BIG' Thing on the Internet?
A member asked me recently: "What kind of projects are you working on right now? In other words, what do you think is the 'next big thing' on the Internet?" I don't mind revealing the projects I'm working on... but obviously some 'details' are...
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How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
The more specific you are, the better definition of your customer (what their characteristics are), the easier it will be to more clearly define your market.
Many times you can obtain your Unique Selling Position (USP) from your customer. You need a USP to stand out from your competition. It is specific to you and your business. It is yours and yours alone. Your way of doing business.
How you define your market will also make a difference on how and what you use to reach that market. Will you direct mail, cold call, do walk ins, use the web, employ radio/television and/or print advertising?
In lease purchasing you define your market based upon the strategies you employ. For example, with consulting your market is a lot broader and wider, than it would be if you are using the co-operative strategy exclusively in a well defined surrounding area of where you live.
Again, with lease purchasing, what you do to reach your market will depend on what strategy you are using. You would advertise in your local papers that you can help buyers and sellers with the lease purchase advantage. Whereas, for consulting you want to reach a wider market, so you might take out an ad in a national paper or
advertise on the web, or use e-mailing as a marketing strategy. For example, when I need to send out emails for consulting, I open Group Mail, pull up my consulting group email, put in the email addresses I collected for the day and press send. If you want to see if this program will work for you, check out: www.homebusinesssolutions.com/groupmail/gm1.html
Now that you've got the idea, start defining your market. Once you do, you'll find that your business is easier to operate and more profitable.
Copyright DeFiore Enterprises 2003
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our FREE "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
coaches@homebusinesssolutions.com
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