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Do you have a picture of YOUR customer?
I was recently working with a retail client and was discussing their merchandise strategy with their display manager. I asked the person about two products on the same display and who would buy them. The display manager mentioned that one of the...
"How You Can Make $4,000.0 A Day, Sitting At Your Kitchen Table, In Your Underwear!"
Are you a person who could use this kind of money? Of course you are!!! The next question is how you in your wildest dreams you can do this. You need to start with a small step. You need to educate yourself about the ins and outs of doing a...
Make Money Online - Latest Scam Disclosed
Before we start, I want to make it clear that this article is about scammers that affect people who make money online by selling digital products, like e-books, software, etc. and have a refund policy, because we have a rather long way until the end...
Sylvester Management elects meetingtrak upgrade
gomembers, Inc. (http://www.gomembers.com) announced today that Sylvester Management Corporation (SMC: http://www.sylvestermanagement.com) has elected to purchase an upgrade to the most recent version of meetingtrak, the industry’s leading meeting...
Workflow Management Software: Businesses are Getting into the Flow
Ah, the ebb and flow of work. Sometimes it seems like there is much more ebbing than flowing with all of the workflow, the deadlines, the projects and presentations, but overall the tide seems to constantly be flowing in and out, in and out, in and...
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How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
The more specific you are, the better definition of your customer (what their characteristics are), the easier it will be to more clearly define your market.
Many times you can obtain your Unique Selling Position (USP) from your customer. You need a USP to stand out from your competition. It is specific to you and your business. It is yours and yours alone. Your way of doing business.
How you define your market will also make a difference on how and what you use to reach that market. Will you direct mail, cold call, do walk ins, use the web, employ radio/television and/or print advertising?
In lease purchasing you define your market based upon the strategies you employ. For example, with consulting your market is a lot broader and wider, than it would be if you are using the co-operative strategy exclusively in a well defined surrounding area of where you live.
Again, with lease purchasing, what you do to reach your market will depend on what strategy you are using. You would advertise in your local papers that you can help buyers and sellers with the lease purchase advantage. Whereas, for consulting you want to reach a wider market, so you might take out an ad in a national paper or
advertise on the web, or use e-mailing as a marketing strategy. For example, when I need to send out emails for consulting, I open Group Mail, pull up my consulting group email, put in the email addresses I collected for the day and press send. If you want to see if this program will work for you, check out: www.homebusinesssolutions.com/groupmail/gm1.html
Now that you've got the idea, start defining your market. Once you do, you'll find that your business is easier to operate and more profitable.
Copyright DeFiore Enterprises 2003
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our FREE "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
coaches@homebusinesssolutions.com
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