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CAN THE AVERAGE PERSON EARN A STABLE INCOME OPERATING AN ON-LINE BUSINESS?
About the Author: David Moore is a member of the Wealth Online Website system. He is a home based online business entrepreneur, but his first love is his wife Cheri and their three grown children (and one awesome grandson). Dave teaches in the...
Home Equity Loans - Friend or Foe?
Home equity loans are advertised on the airways, newspapers, magazines and just about anywhere else a homeowner may see or hear the advertisement. Some people feel that home equity loans are trouble waiting to happen. Others feel that home equity...
How To Drive The IRS Crazy
Looking for an easy way to increase your business deductions? Look no further than your driveway. First, the general rule: your vehicle is deductible to the extent you use it for business. So, if you drive your car 100% for business, all car-...
Secrets of Donald Trump Revealed!
If you're like most of the television-watching public, you're hooked on Season #2 of "The Apprentice" and the flamboyant entrepreneur in the "starring role." Love him or hate him, you can't deny that Donald Trump is one of the world's most...
What to Consider Before Leasing a Car
Some people choose to lease a car rather than buying one outright. Here are some useful tips on what to consider before leasing a car: The most important thing to remember is that you do not own the vehicle. You get to use it but must return it at...
 
How To Get The Press To Come To You

REPRINT GUIDELINES
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
You are free to publish the following article in it's entirety in your eZine or on your website. Our only
condition is that you MUST keep the information about the author,(c) notice and resource box at the end intact.
Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com
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Word Count: 579
Character Width: 60
Resource Box: Get Noticed eBook / Paula Gardner

===========================================================

How To Get The Press To Come To You

- by Paula Gardner

(c) Paula Gardner. All Rights Reserved.
http://www.BookShaker.com

===========================================================

Have you ever noticed how the same people’s names always
seem to appear in magazines and newspapers articles which
quote them as a source of info and advice on their own
particular subject, whether it is web functionality and
design, cosmetic surgery or investment banking?

They don’t just get there by accident. They, or their PR
Company, have put in a pretty concerted effort to become an
expert in their field. And here’s how you can become one
too...

1. Your first step is to define your niche. Don’t just
choose the whole of your industry. Choosing a particular
area that has relevance for people’s lives (or their money!)
means that you will be more appealing to a journalist or
editor. For instance if you are a life coach choosing one
area of coaching (say helping people find a new job) is
going to be more successful than trying to set yourself up
as an expert on everything. Likewise if you deal with
investing people’s money, talking about investing for your
children’s education and further education will bring you
better results as specific situations and articles will
bring you into the mind of the journalists.

2. Get your press release written – who you are and what you
do should be summed up clearly and precisely. If you can’t
handle writing a press release get hold of a copywriter or
contact me for details of my press release writing service.
Make sure it has a vibrant and attention grabbing first
paragraph as many journalists are too pressed for time to
read beyond it.

3. Identify your target publications. This might involve
some research into what your potential clients read, watch
and check out on-line. Don’t be distracted by the thought of
getting into gorgeous glossies or huge


consumer publications
if your clients are more likely to be swayed by something
they read in the trade press. Focus.

3. Sort out your press release (or get me to do it for you!)
and send it, together with your tip of the month/week on
investments, caring for your teeth, getting new clients, or
whatever your particular niche may be. Experts have to be
adept at putting difficult ideas and concepts into layman’s
language so keep tips practical and easy to read. When
sending to journalists keep it in the body of an email, no
attachments, no fancy pictures or logos.

4. Make a date in your diary to send a new one out every
month/week. Don’t forget to include your press release at
the same time.

5. Make sure you have your extras (photograph, biography,
logo) ready to go at all times if requested by a journalist.

6. Give the press a valid number, possibly even your mobile,
where it’s going to be easy for them to reach you without
having to navigate switchboards or assistants.

7. Don’t forget radio. Even if you think that you’re
unlikely to reach a large number of your potential clients
by appearing on a particular show (and you can usually do
this from home or the office if time is a problem), it’s
great to be able to say “as heard on..” and it’s good
practical media practice for you. Finally, even though your
clients may not be listening, potential press contacts often
are!

8. Advertise the fact that you are available for media
comments and articles in as many places as possible – on
your website, on your business card, in your email signature
- and use your published tips to create a portfolio (both
online and in a nice funky folder!) to further enhance your
reputation as an expert.

=======================================================
Boost Your Small Business Profile In 30 Days Or Less?
Learn to get high-profile exposure on a low-profile
budget when you read the "Get Noticed" Workbook...
http://www.bookshaker.com/product_info.php?products_id=37
========================================================

KEYWORDS
do your own pr, pr,diy pr campaign,do your pr,pr campaign,
public relations,diypr,paula gardner,uk pr book,networking

About the Author

PR consultant Paula Gardner has over 12 years experience in PR and trains business owners in doing their own PR
through her courses and training programmes. Learn how to do your own PR in her book, Get Noticed: How To Boost
Your Small Business Profile In 30 Days Or Less...
http://www.bookshaker.com/product_info.php?products_id=37

 

Finance - Leases-Leasing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Finance: Leases Leasing Articles from EzineArticles.com
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ezinearticles.com
 
Leases Leasing - Money & Finance Articles
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ...
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Finance » Leases Leasing » Absolute Article Directory
Absolute Article Directory: Finance, Leases Leasing.
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ...
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Leases Leasing
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ...
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www.dellagnese.com
 
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Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ...
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