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1,001 Deals and Steals: A Guide To Online Classifieds
Some naysayers way back in the 1990s predicted that online shopping wouldn’t last. Sure, and they said television was a passing fad, too! As we all know, just the opposite has occurred. There’s a television in every household, and more than...
How To Find the Best Merchant Account For Your Business
What a great idea! Start accepting credit cards and watch your profits soar. Nothing could be simpler. Or so you thought until you began researching merchant accounts. It can all get extremely confusing. There is an easy way to find the best deal...
Last Minute Villa Holiday
Last Minute Villa Holiday A Dream Business or A lot of work? Have you ever thought of starting an online business? Have you thought of making money from the Internet? That is exactly what I was thinking when I started my first online business...
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food...
Selling online? Get ready to meet these guys (and girls!)...
If you are thinking about starting an online business, I need to warn you about some of the people that you are going to 'meet'. Once you have a website or any form of online presence, these people will seek you out - I guarantee it!
THE...
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How to Profit in a Recession
How To Profit in a Recession
by Kevin Nunley http://DrNunley.com
People all over North America are telling me business is slow. "I can't say there isn't any business," Bob confides. "It's just that it's darned difficult to get sales. I have to work three times as hard just to get a small order."
Even though experts say our economy is still strong, most people agree we're in a recession. Many of us charged up our cards in the 90s and don't feel much like buying anything we don't have to have. Others feel a little depressed about the future and just don't want to spend anything to make their lives better or more successful.
Hey, I understand. Hardly anybody feels as adventurous as we did a few years ago in the go-go '90s. But that doesn't mean we should roll up our tent and slink out of town.
THERE'S LOTS OF MONEY TO BE MADE!--even in a recession. Here are several ways to capitalize on the recession and move your business or career forward no matter what.
Start by cutting prices. It's the old law of supply and demand. When there is less demand for what we sell, it's time to drop the price. Emphasize several low cost products or services that will appeal to the thrifty.
I dropped prices recently at my site. I just leveled with people, told them that times were tight and I wanted to make my services available to everyone without putting them into more debt. Customers responded with overwhelming enthusiasm. Sales, which had been slow, suddenly became brisk.
Next, cut costs. If you've been in business any time at all, you have probably accumulated expenses you don't need. I cancelled an extra $40 per month phone line I wasn't using, cut a 10 message autoresponder back to 7 messages, and pulled back on the labor I was paying
for. None of the expenses were big in themselves, but when added together they make a nice difference in the bottom line.
It's hard to be creative when big expenses are breathing down your neck, and a recession is just the time when you NEED to let your creativity show.
Advertise! The BIG mistake companies make during a recession is they let their marketing director go and cancel all their advertising. Intel did that back in the recession of the early 90's and later admitted it was a huge mistake. Competitors had a chance to market when Intel wasn't and grabbed a lot of their customers. Now the smart thing to do is to take advantage of the recession's lower ad rates and market, market, market. Your ad gets extra attention when competitors aren't advertising.
Business and the economy go through natural up and down cycles. The Internet, which is a more pure type of market, goes up and down with even wilder cycles. Ride the wave. Change your business as the economy changes.
Look for what prospects need, for where they hurt, and offer helpful solutions that cut right to the problem. You'll have a lot more customers and they will be grateful you are there to help in times that are less than the best.
Kevin Nunley is the Net's #1 copy writer. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. See http://DrNunley.com Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006.
About the Author
Kevin Nunley has helped thousands of people start and succeed in their own business. See his 10,000 free biz-tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.
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Finance - Leases-Leasing Ezine Articles |
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ... |
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