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“Do Discount Fee for Medical Service Programs Really Work?”
“With Health Insurance Rates on the Rise, More People are Buying Into These Discount Card Programs” Having a Health Insurance Policy provides a great sense of security for many families. Most people with health insurance usually have it through...
Housing Bill - Changes in the Right To Buy Scheme
Presently council tenants are able to purchase their rented property after 2 years of tenancy. However, this is about to change. As of the 18th January 2005, the new Housing Bill becomes law and the current 2 years will change to a period of 5...
Is a Home Business Right For YOu?
Is a Home Business Right For You? Copyright © 2003, Stone Evans, The Home Biz Guy http://www.pluginprofitsite.com/main-5367 Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for...
PR Essential to your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation. You need to create...
Promoting Business on CD (Pt. 1)
"Promoting Business on CD (Pt. 1)" Subtext: Instead of traditionally distributing your business's sales info by sending it on paper via postal mail, revolutionize and upgrade your promotion by letting prospects now 'hear' and 'see' your...
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Integrity is the Best Tool to Get What You Want
As a child, you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity?
To me, the answer is a clear, unwaffling YES! Without your integrity, you really don't have a business or a career—just a waiting game until you world comes crashing down around you.
But fear of being caught isn't the reason to live your life with integrity. The real reasons are that it helps you get to where you really want to be, and lets you feel really good about yourself.
Sometimes, integrity involves taking risks. Here's an example from my own career:
A graphic artist and I were at a pitch meeting to produce some materials for our local Board of Realtors. The organization had registered a very obscure domain name that only had meaning for them.
The "safe" thing to do would have been to nod our heads and continue the conversation. But when we heard the domain name, the graphic artist and I exchanged looks, and we started telling the organization why the domain they’d picked would be a marketing disaster. I told the executive director to imagine giving out that name on the radio, and to look at a name that would reinforce the group’s identity and message.
We went out on a limb; this was a free consultation during a meeting to pitch for business, and if someone was really attached to the name, we might never have gotten the job. But we all brainstormed a bunch of better domain names—and then a few months later I got a call from the president of the largest real estate firm in the service area. He had been impressed at that meeting and
came to me to rewrite the firm’s entire collection of a dozen or so brochures—a very juicy assignment. By advising the client that its course was strewn with obstacles, I had put myself in the position to receive a much, much larger assignment, one for which I was not competing against any other copywriters.
Over and over again in my life, I've achieved or drawn closer to my goals by turning down work I didn't feel good about, refusing to compromise with my core principles, treating others with respect, and expecting high standards of others. I've even had to educate a few clients about plagiarism as I refused their assignments.
Arthur Andersen, the founder of the accounting firm that was driven out of business by integrity failure, lost a major account after refusing the company’s request to engage in exactly the sort of unethical accounting that later brought down his company—early in his career, when he wasn’t sure he could meet his next payroll. He told the client that there was “not enough money in the city of Chicago” to change his mind. Too bad his successors didn't understand this!
Copywriter and consultant Shel Horowitz has started an international campaign to change the business world--to create a culture of ethics and cooperation: http://www.principledprofits.com/25000influencers.html. His most recent books are Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World (both award-winners). For more on ethical, cooperative business practices, please visit http://www.principledprofits.com To discuss your next marketing project with Shel, write to mailto:shel@principledprofits.com, call 800-683-WORD, or visit http://www.frugalmarketing.com
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Finance - Leases-Leasing Ezine Articles |
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Finance: Leases Leasing Articles from EzineArticles.com |
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Leases Leasing - Money & Finance Articles |
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Finance » Leases Leasing » Absolute Article Directory |
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ... |
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Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors |
Projector leasing programs and services. Choose a company. |
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John Dellagnese & Associates: offices, officespace, lease, leases ... |
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Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ... |
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The-Arts-Magazine.com - Leases-Leasing |
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OmegaMotors.com - Your Money - Leases - Leasing Overview |
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ... |
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Entertainment Guide - Leases-Leasing |
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vehicle leases leasing guide and facts |
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