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A Simple Sales Strategy: Talk to Yourself!
You are about to speak to a potential client, go to a networking meeting or give a presentation. What should you be saying to yourself in those few minutes beforehand? If you spend that time saying what I propose below, you will effortlessly and...
A Tricky Supervision Challenge
Many managers believe that treating their team members as responsible adults will assure excellent results. The truth is that while this usually is effective, some people need much firmer limits than others to perform their jobs. Ellen, the manager...
Like Links? Begin With Top-notch Content
These days, one of the best routes to traffic from search engines is posting substantive content that has value for a particular audience. Then you want to get that content linked like heck. Inbound links increase your chances of rising in the...
PR: What's the Point?
Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and...
Types of websites to set up
There are several types of websites you can set up: Product or service orientated Affiliate program orientated Content/ad based Product / Service Orientated: With this type of website, you create a product or service, and then...
 
Integrity is the Best Tool to Get What You Want

As a child, you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity?
To me, the answer is a clear, unwaffling YES! Without your integrity, you really don't have a business or a career—just a waiting game until you world comes crashing down around you.
But fear of being caught isn't the reason to live your life with integrity. The real reasons are that it helps you get to where you really want to be, and lets you feel really good about yourself.
Sometimes, integrity involves taking risks. Here's an example from my own career:
A graphic artist and I were at a pitch meeting to produce some materials for our local Board of Realtors. The organization had registered a very obscure domain name that only had meaning for them.
The "safe" thing to do would have been to nod our heads and continue the conversation. But when we heard the domain name, the graphic artist and I exchanged looks, and we started telling the organization why the domain they’d picked would be a marketing disaster. I told the executive director to imagine giving out that name on the radio, and to look at a name that would reinforce the group’s identity and message.
We went out on a limb; this was a free consultation during a meeting to pitch for business, and if someone was really attached to the name, we might never have gotten the job. But we all brainstormed a bunch of better domain names—and then a few months later I got a call from the president of the largest real estate firm in the service area. He had been impressed at that meeting and


came to me to rewrite the firm’s entire collection of a dozen or so brochures—a very juicy assignment. By advising the client that its course was strewn with obstacles, I had put myself in the position to receive a much, much larger assignment, one for which I was not competing against any other copywriters.
Over and over again in my life, I've achieved or drawn closer to my goals by turning down work I didn't feel good about, refusing to compromise with my core principles, treating others with respect, and expecting high standards of others. I've even had to educate a few clients about plagiarism as I refused their assignments.
Arthur Andersen, the founder of the accounting firm that was driven out of business by integrity failure, lost a major account after refusing the company’s request to engage in exactly the sort of unethical accounting that later brought down his company—early in his career, when he wasn’t sure he could meet his next payroll. He told the client that there was “not enough money in the city of Chicago” to change his mind. Too bad his successors didn't understand this!
Copywriter and consultant Shel Horowitz has started an international campaign to change the business world--to create a culture of ethics and cooperation: http://www.principledprofits.com/25000influencers.html. His most recent books are Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World (both award-winners). For more on ethical, cooperative business practices, please visit http://www.principledprofits.com To discuss your next marketing project with Shel, write to mailto:shel@principledprofits.com, call 800-683-WORD, or visit http://www.frugalmarketing.com

 

Finance - Leases-Leasing Ezine Articles
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Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ...
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Finance » Leases Leasing » Absolute Article Directory
Absolute Article Directory: Finance, Leases Leasing.
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Leases Leasing
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ...
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Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon.
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Projector leasing programs and services. Choose a company.
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Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ...
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Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category.
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