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A Winning Public Relations Game Plan for 2002
I have learned in my public relations work, especially from leaders in the field, that there are only three ways a public relations effort can impact behavior: create opinion where it doesn’t exist, reinforce existing opinion or change that ...
How A Real Entrepreneur Survived A Crisis
Recently, I read an interesting story in a local newspaper. It's about how a Thai businessman survived a recession. An idea struck me that I should share the story with you. There is definitely something we can learn from this true story. Here...
How to Double Your AdSense Income Instantly
As you probably already know, AdSense is revolutionizing the way many infopreneurs are creating revenue from their web site traffic. The reason for this is its simplicity. Through AdSense, revenue is generated when someone simply clicks thru the...
Reverse Mortgage Explained
Can't remember how many times I've been asked "What is a reverse mortgage"? Reverse mortgages are a great way to get a loan using your primary asset. As in all cases of financial lending, the flexibility comes at a price. A reverse mortgage is a...
Sell Multiple Products Through a Single ClickBank Account
A ClickBank merchant account allows you to define and sell up to 50 separate products. If you have more than one product in your range, it makes sense to sell them from a shared ClickBank account. Here are three good reasons why: Every active...
 
Online Press Rooms Save the Media Time and Frustration



When Web site usability guru Jakob Nielsen tested how well
major corporate sites met the needs of reporters, he gave
them a "D" grade. Journalists who tested sites for him
located basic information such as the companies' financials,
management team, commitment to social responsibility and a
phone number for a PR contact only 60 percent of the time.

An excellent way to meet reporters', editors' and producers'
needs is online press room, collecting what they need to
know about your organization in one place. Some sites offer
this as a subchoice under "About Us," while others have a
major link called "Press Room," "For the Press" or "For the
Media." By providing press-friendly materials on demand 24
hours a day, 365 days a year, you increase the odds of
someone writing about you, using photos you've supplied and
doing so with accuracy.

Your online press room should contain, at a minimum:

* An organizational profile

* Names and bios of principals and executives of your
organization

* A PR contact with name, email address and telephone number

* Press releases, presented with the most recent first

Optional extras for your press room include:

* Online versions of recent annual reports or white papers

* Downloadable photos of products or key personnel

* Statements about relevant controversial issues currently
in the news

* Suggested angles for feature stories including your
organization

* Sample questions for talk show hosts

* Links to pertinent studies, statistics and news stories

* Links to previous coverage you've enjoyed

* Prewritten use-as-is stories or tips

* Audio or video clips, especially for music performers

The more lively the style in which all of the


above comes
across, the more likely you are to get journalists passing
through to stay awhile and start thinking about how they can
use what you've provided. Corporate-speak may please
internal bosses, but it gets in the way here and may even
provide fodder for the many sites that make fun of
pretentious marketing blather.

Keep in mind that on the Web, media from all over the world
and from outside of your industry can access your press
room, so avoid acronyms and insert the kinds of background
explanations that would be found in a quality news story.
Dates are especially important to present unambiguously.
Jakob Nielsen reported a case where a European reporter
dismissed a company's news as old because it was dated 10-3-
2000, which to him meant March 10 rather than the intended
October 3.

Nielsen also pointed out that the journalists, whom his team
observed in their actual work environment, often were using
old software or hardware which crashed when trying to access
PDF files or Flash sites. Remember that despite the apparent
convenience of downloadable files, some media folks may for
many reasons still prefer to receive a physical copy of your
photos or your product - or a traditional all-in-one-folder,
expensive-to-mail PR kit.

An online press room meets some needs, but not all, so be
prepared to fulfill old-fashioned requests as well.


About the Author

Marcia Yudkin is the author of the
classic guide to comprehensive PR, "6 Steps to Free
Publicity," now for sale in an updated edition at Amazon.com
and in bookstores everywhere. She also spills the secrets
on advanced tactics for today's publicity seekers in
"Powerful, Painless Online Publicity," available from
www.yudkin.com/powerpr.htm .

 

Finance - Leases-Leasing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Finance: Leases Leasing Articles from EzineArticles.com
http://ezinearticles.com/?cat=Finance:Leases-Leasing Free Content For Your Ezine or Website http://creativecommons.org/licenses/by-nc-nd/2.0/ Why use your ...
ezinearticles.com
 
Leases Leasing - Money & Finance Articles
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ...
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Finance » Leases Leasing » Absolute Article Directory
Absolute Article Directory: Finance, Leases Leasing.
www.absolutearticle.com
 
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ...
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Leases Leasing
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ...
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Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon.
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Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors
Projector leasing programs and services. Choose a company.
www.projectorcentral.com
 
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Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ...
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John Dellagnese & Associates: offices, officespace, lease, leases ...
It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ...
www.dellagnese.com
 
John Dellagnese & Associates: offices, officespace, lease, leases ...
Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ...
www.dellagnese.com
 
The-Arts-Magazine.com - Leases-Leasing
Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category.
www.the-arts-magazine.com
 
OmegaMotors.com - Your Money - Leases - Leasing Overview
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ...
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Sunday, 03 December 2006, Home arrow Article Resources arrow Finance arrow Leases-Leasing ... Mosets Tree. Leases-Leasing ...
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