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eCommerce and other strange animals
eCommerce, Ecommerce, e-commerce; however you spell it, the term is now firmly lodged in our language. So just what is it? At it's most simplistic level; eCommerce is simply the buying and selling of goods, services or information via the World...
Email Scam Warnings
Most people online are very familiar with the Nigerian Email Letter Scams. They've victimized thousands over the years and continue to do so. I am certain you've received many in your inbox over the course of your online experience. They are...
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading...
The Best Things in Life Are Rarely Things
Have you ever noticed this to be true? The best things in life for me are those things are not things at all. People and experiences make the biggest mark: a wonderful relationship, time with family, or a fantastic vacation that stays in my mind...
Time Management Tips for Managers
Late last year I was presenting a workshop for the senior managers of a major organisation. Whilst doing a pre-workshop survey to assess the challenges these managers were experiencing it became very apparent to me that many of them were showing...
 
Online Press Rooms Save the Media Time and Frustration



When Web site usability guru Jakob Nielsen tested how well
major corporate sites met the needs of reporters, he gave
them a "D" grade. Journalists who tested sites for him
located basic information such as the companies' financials,
management team, commitment to social responsibility and a
phone number for a PR contact only 60 percent of the time.

An excellent way to meet reporters', editors' and producers'
needs is online press room, collecting what they need to
know about your organization in one place. Some sites offer
this as a subchoice under "About Us," while others have a
major link called "Press Room," "For the Press" or "For the
Media." By providing press-friendly materials on demand 24
hours a day, 365 days a year, you increase the odds of
someone writing about you, using photos you've supplied and
doing so with accuracy.

Your online press room should contain, at a minimum:

* An organizational profile

* Names and bios of principals and executives of your
organization

* A PR contact with name, email address and telephone number

* Press releases, presented with the most recent first

Optional extras for your press room include:

* Online versions of recent annual reports or white papers

* Downloadable photos of products or key personnel

* Statements about relevant controversial issues currently
in the news

* Suggested angles for feature stories including your
organization

* Sample questions for talk show hosts

* Links to pertinent studies, statistics and news stories

* Links to previous coverage you've enjoyed

* Prewritten use-as-is stories or tips

* Audio or video clips, especially for music performers

The more lively the style in which all of the


above comes
across, the more likely you are to get journalists passing
through to stay awhile and start thinking about how they can
use what you've provided. Corporate-speak may please
internal bosses, but it gets in the way here and may even
provide fodder for the many sites that make fun of
pretentious marketing blather.

Keep in mind that on the Web, media from all over the world
and from outside of your industry can access your press
room, so avoid acronyms and insert the kinds of background
explanations that would be found in a quality news story.
Dates are especially important to present unambiguously.
Jakob Nielsen reported a case where a European reporter
dismissed a company's news as old because it was dated 10-3-
2000, which to him meant March 10 rather than the intended
October 3.

Nielsen also pointed out that the journalists, whom his team
observed in their actual work environment, often were using
old software or hardware which crashed when trying to access
PDF files or Flash sites. Remember that despite the apparent
convenience of downloadable files, some media folks may for
many reasons still prefer to receive a physical copy of your
photos or your product - or a traditional all-in-one-folder,
expensive-to-mail PR kit.

An online press room meets some needs, but not all, so be
prepared to fulfill old-fashioned requests as well.


About the Author

Marcia Yudkin is the author of the
classic guide to comprehensive PR, "6 Steps to Free
Publicity," now for sale in an updated edition at Amazon.com
and in bookstores everywhere. She also spills the secrets
on advanced tactics for today's publicity seekers in
"Powerful, Painless Online Publicity," available from
www.yudkin.com/powerpr.htm .

 

Finance - Leases-Leasing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Finance: Leases Leasing Articles from EzineArticles.com
http://ezinearticles.com/?cat=Finance:Leases-Leasing Free Content For Your Ezine or Website http://creativecommons.org/licenses/by-nc-nd/2.0/ Why use your ...
ezinearticles.com
 
Leases Leasing - Money & Finance Articles
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ...
www.article99.com
 
Finance » Leases Leasing » Absolute Article Directory
Absolute Article Directory: Finance, Leases Leasing.
www.absolutearticle.com
 
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ...
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Leases Leasing
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ...
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Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan ...
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon.
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europe car rental leases leasing one way rentals long term renault ...
pictured is the Renault Laguna Estate, With Renault tax-free, short-term auto leasing you get the exact, brand-new vehicle you reserve, plus unlimited miles ...
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Private Fleet - Finance, Insurance, novated leases, leasing, CHP ...
New Car Broker Australia. Private Fleet sales discounts on your new car purchase, no haggle, no hassle saving $1000s off all new and used cars for private ...
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Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors
Projector leasing programs and services. Choose a company.
www.projectorcentral.com
 
Category: leases-leasing
Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ...
www.articler.com
 
John Dellagnese & Associates: offices, officespace, lease, leases ...
It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ...
www.dellagnese.com
 
John Dellagnese & Associates: offices, officespace, lease, leases ...
Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ...
www.dellagnese.com
 
The-Arts-Magazine.com - Leases-Leasing
Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category.
www.the-arts-magazine.com
 
OmegaMotors.com - Your Money - Leases - Leasing Overview
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ...
www.omegamotors.com
 
Entertainment Guide - Leases-Leasing
Sunday, 03 December 2006, Home arrow Article Resources arrow Finance arrow Leases-Leasing ... Mosets Tree. Leases-Leasing ...
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Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. spacer.png, 0 kB. spacer.png, 0 kB. download joomla modules download joomla ...
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vehicle leases leasing guide and facts
vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ...
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