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7 Ways to Promote Your Local Business Online
Savvy business owners are catching on to the fact that the local online market is booming. it’s predicted to be a $50 billion market by 2006. There is no doubt that the future of the Internet is local - and if you don’t get your local business into...
Be a Storyteller, Not Just a Speaker
Stories develop themes. The themes chosen to illustrate the possibility of stories are: Relationships, Choice, Creativity, Making a Difference, Celebration. Speakers are ordinarily people, from teachers to grandparents, from mountain...
Market Your Passion Online: Internet Advertising Advice From My Home-Based Business Advisor
You need to be advertising and marketing your home-based business, but what does it all mean? You need customers. You need sales! But where do you start? FFA Pages Banners Traffic Exchange Programs Reciprocal Linking ...
Profitable Real Estate Investing Blueprint
Just like most things real estate investing can be broken down into easy to learn step. Step One - Learn the basics: Ownership of real estate is evidenced by a valid deed. When you buy property the seller signs a deed that transfers his...
Small Home Business: The Investment Required To Get Started
There are literally hundreds of thousands of people discovering the benefits and flexibility of working from home in multi-level markeing businesses throughout the world. MLM is a great equalizer where anyone can succeed because success is...
 
Phone Pitches Can Pay Off

More than a decade ago, Colorado consultant Debra Benton
gave her career a lasting boost in less than one minute. She
called a famous columnist and told him in one sentence what
she did: teach executives how to have charisma. The
columnist took her number and called her back a week later
for an interview.

The day his article appeared, she received calls from Time
and Newsweek as well as from several executives who turned
into clients. Time ran its own story on her, which led to
writeups in Barron's, Financial Weekly, The New York Times,
"CBS This Morning" and "Good Morning America." Much of her
business -- and her ability to charge thousands of dollars a
day for her services -- indirectly stems from that phone
call to that columnist.

What can you learn from this?

First, she used a concise, intriguing characterization of
herself. This takes most people much more than one minute to
formulate. Unless you have an unusual job title, such as
Florida State Official Handwriting Analyst, your job title
won't perform this function. Instead you need to delve below
"stockbroker," "specialty shoe wholesaler" or "sports
trainer" to put into words the results that you produce for
some group of people. The shoe wholesaler might say, "I help
men spend a whole day on their feet in comfort."

You'll know you've done it right when people lean forward
after you reel off your sentence and ask you, "How do you do
that?"

Second, Benton did the research necessary to reach someone
who would probably respond well to her pitch. Although her
research consisted simply of taking note of the personality
and interests of the columnist, whom she regularly read
anyway, you may need a few trips


to the library or the
Internet to find the right media person to call. Consider
the audience you hope to reach and what publications they
read or what programs they watch or listen to. Or consult an
up-to-date media directory in the reference department of
almost any public library.

Third, when you call, respect the other person's time.
Because media people face unforgiving, absolute deadlines,
PR pros usually start off something like this: "Hello, this
is ____. Are you on deadline or do you have a moment now?"
Tell them only as much as is necessary to pique their
interest. Don't take it personally if they appear brusque,
and never argue with someone who's given you a "no." Simply
go on to another person on your list.

Fourth, practice what you'll say when they want a full-
length interview. Decide on three major points you want to
get across and get a friend who's a Barbara Walters wannabee
to feed you relevant and off-the-wall questions. Debra
Benton got terrific results from the columnist partly
because she anticipated what he might ask and prepared
compelling examples and convincing replies.

Phone pitches shouldn't replace targeted distribution of
news releases, only supplement them in those rare cases
where you sense a perfect match between a media outlet and
your own specialization.

About the Author

Marcia Yudkin is the author of the
classic guide to comprehensive PR, "6 Steps to Free
Publicity," now for sale in an updated edition at Amazon.com
and in bookstores everywhere. She also spills the secrets
on advanced tactics for today's publicity seekers in
"Powerful, Painless Online Publicity," available from
www.yudkin.com/powerpr.htm .

 

Finance - Leases-Leasing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Finance: Leases Leasing Articles from EzineArticles.com
http://ezinearticles.com/?cat=Finance:Leases-Leasing Free Content For Your Ezine or Website http://creativecommons.org/licenses/by-nc-nd/2.0/ Why use your ...
ezinearticles.com
 
Leases Leasing - Money & Finance Articles
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ...
www.article99.com
 
Finance » Leases Leasing » Absolute Article Directory
Absolute Article Directory: Finance, Leases Leasing.
www.absolutearticle.com
 
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ...
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Leases Leasing
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ...
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Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan ...
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon.
www.ideamerge.com
 
europe car rental leases leasing one way rentals long term renault ...
pictured is the Renault Laguna Estate, With Renault tax-free, short-term auto leasing you get the exact, brand-new vehicle you reserve, plus unlimited miles ...
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Private Fleet - Finance, Insurance, novated leases, leasing, CHP ...
New Car Broker Australia. Private Fleet sales discounts on your new car purchase, no haggle, no hassle saving $1000s off all new and used cars for private ...
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Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors
Projector leasing programs and services. Choose a company.
www.projectorcentral.com
 
Category: leases-leasing
Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ...
www.articler.com
 
John Dellagnese & Associates: offices, officespace, lease, leases ...
It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ...
www.dellagnese.com
 
John Dellagnese & Associates: offices, officespace, lease, leases ...
Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ...
www.dellagnese.com
 
The-Arts-Magazine.com - Leases-Leasing
Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category.
www.the-arts-magazine.com
 
OmegaMotors.com - Your Money - Leases - Leasing Overview
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ...
www.omegamotors.com
 
Entertainment Guide - Leases-Leasing
Sunday, 03 December 2006, Home arrow Article Resources arrow Finance arrow Leases-Leasing ... Mosets Tree. Leases-Leasing ...
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Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. spacer.png, 0 kB. spacer.png, 0 kB. download joomla modules download joomla ...
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FINANCEDEPARTMENT.COM- Finance, Mortgages, Leases, Leasing ...
Finance, Mortgages, Leases, Leasing, Brokerage Houses, Mortgage Lending.
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vehicle leases leasing guide and facts
vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ...
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