|
|
7 Work At Home Mistakes To Avoid
When I first started my own "WORK AT HOME" business, I had no experience whatsoever , and I did not know how to get started on the right foot. After a lot of trial and error, I have learned [and still learning] on what to do and not to do to get...
How to Work From Home and Enjoy Life
How would you like to have at least an extra hour in your day just for yourself so that you can have more fun? When you work from home there can be a tendency to work longer hours due to the flexibility that you have.
If you work from home,...
Real Estate Title Transfer Tale
The story unfolds like this... A married couple buys ten acres of land in another county where they plan to retire when the time comes. Two years later they divorce. Title to their ten acres remains in both their names after the split. Months...
RESTORATION OF FRENCH CHATEAU
Please find enclosed an editorial on the restoration of French Property which I would be grateful if you will consider publishing:- Want a piece of the Action in Very Large French Restoration/Conversion Schemes? Throughout France there are...
Why Choose a Home Owner Loan?
Most people choose a home owner loan as it can release the capital that is tied up in their property for immediate use. The loan can be used for any purpose, and is available to anyone who owns their home. Home loans can be used for any purpose...
|
|
|
|
|
|
|
|
Public Relations: A Natural Phenomenon
What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts, then creates, changes or reinforces public opinion by reaching, persuading and moving-to-action the very people whose behaviors affect the organization?
I call it public relations, and clearly a natural phenomenon.
In fact, I believe it is the fundamental premise of public relations. Especially when it deals with the sheer survival of the organization by successfully altering the perceptions and, hence, the behaviors of certain groups of people important to the success of that organization.
Because public relations problems are usually defined by what people THINK about a set of facts, versus the truth of the matter, we are well-advised to focus on that fundamental premise.
Does it become any less of a phenomenon as it works its magic in the real world?
No. Instead, it is the degree of human behavioral change it produces – through quality planning – that defines the success or failure of a public relations program.
In my experience, there is broad agreement that people really do act on THEIR perception of the facts, and that how they react to those facts actually does affect their behaviors. So, to me, it follows that individual understanding of those facts must be continually informed if the follow-on behaviors are to help achieve the organization’s goal and objectives.
In the end, a sound public relations strategy combined with effective communications tactics leads directly to the bottom line – perceptions altered, behaviors modified, client/employer satisfied. In other words, when those changes in perception and behaviors clearly meet the original behavior modification goal set at the beginning of the program, the public relations effort is successful.
So, what comes first? I believe acceptance that individual perception of the facts is the guiding light leading to behavioral change, and that something can be done about those perceptions. While not everyone buys that, I must say that it actually helped shape my career in public relations.
I asked myself some time ago, why am I working in public relations anyway? The answers only strengthened my conviction.
Was it to create major publicity for my employer or client? Often yes, but I realized that it was only an interim step designed to alter target audience perceptions and behaviors. The same response applied to every tactic from creating newsworthy special events, effective response to crises and controversial public issues to managing investor relations or major speech appearances.
Yes, such tactics are vital cogs in the public relations problem
solving sequence but, again, only as interim steps designed to alter target audience perceptions and behaviors.
Fact is, NO organization – business, non-profit or public sector – can succeed today unless the behaviors of its most important audiences are in-sync with the organization’s objectives. And that means public relations professionals must modify somebody’s behavior if they are to help hit the employer/client’s objective and earn a paycheck. All else are but means to that end.
Once public relations’ natural phenomenon characteristics are understood, an action pathway begins to appear:
-- identify the problem -- identify target audiences -- set the public relations goal -- set the public relations strategy -- prepare persuasive messages -- select and implement key communications tactics -- monitor progress -- and the end-game? Meet the behavior modification goal
And we get a bonus because we’re using a near-perfect public relations performance standard. I mean, how can you measure the results of an activity more accurately than when you clearly achieve the goal you set at the beginning of that activity? You can’t. It’s pure success.
Of course, as we develop those interim tactical activities, we’ll be nurturing the relationships between our target audiences and our employer/client’s business by burnishing the reputation of the organization, its service and products. We will do our best to persuade those target audiences to do what our employer/client wants them to do. And while seeking public understanding and acceptance of that employer/client, we’ll insure that our joint activities not only comply with the law, but clearly serve the public interest. Then, we will pull out all tactical stops to actually move those individuals to action. And our employer/client will be pleased that we have brought matters along to this point.
But when will that employer/client of ours be fully satisfied with the public relations results we have produced? Only when our “reach, persuade and move-to-action” efforts have produced the desired, visible modification in the behaviors of those target audiences we, and they wish to influence.
In my view, this is the fundamental premise of a natural phenomenon called public relations, and the strategic context in which we must operate.
end
About the Author
Bob Kelly, public relations counselor, was director of public relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.; VP-Public Relations, Olin Corp.; VP-Public Relations, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net
|
|
|
|
|
Finance - Leases-Leasing Ezine Articles |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
Finance: Leases Leasing Articles from EzineArticles.com |
http://ezinearticles.com/?cat=Finance:Leases-Leasing Free Content For Your Ezine or Website http://creativecommons.org/licenses/by-nc-nd/2.0/ Why use your ... |
ezinearticles.com |
  |
Leases Leasing - Money & Finance Articles |
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ... |
www.article99.com |
  |
Finance » Leases Leasing » Absolute Article Directory |
Absolute Article Directory: Finance, Leases Leasing. |
www.absolutearticle.com |
  |
- Leases-Leasing |
By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ... |
www.articlebar.com |
  |
Leases Leasing |
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ... |
www.rumorist.com |
  |
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan ... |
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon. |
www.ideamerge.com |
  |
europe car rental leases leasing one way rentals long term renault ... |
pictured is the Renault Laguna Estate, With Renault tax-free, short-term auto leasing you get the exact, brand-new vehicle you reserve, plus unlimited miles ... |
www.ideamerge.com |
  |
Private Fleet - Finance, Insurance, novated leases, leasing, CHP ... |
New Car Broker Australia. Private Fleet sales discounts on your new car purchase, no haggle, no hassle saving $1000s off all new and used cars for private ... |
www.privatefleet.com.au |
  |
Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors |
Projector leasing programs and services. Choose a company. |
www.projectorcentral.com |
  |
Category: leases-leasing |
Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ... |
www.articler.com |
  |
John Dellagnese & Associates: offices, officespace, lease, leases ... |
It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ... |
www.dellagnese.com |
  |
John Dellagnese & Associates: offices, officespace, lease, leases ... |
Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ... |
www.dellagnese.com |
  |
The-Arts-Magazine.com - Leases-Leasing |
Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. |
www.the-arts-magazine.com |
  |
OmegaMotors.com - Your Money - Leases - Leasing Overview |
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ... |
www.omegamotors.com |
  |
Entertainment Guide - Leases-Leasing |
Sunday, 03 December 2006, Home arrow Article Resources arrow Finance arrow Leases-Leasing ... Mosets Tree. Leases-Leasing ... |
www.entertainment-resource-directory.com |
  |
- Leases-Leasing |
Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. spacer.png, 0 kB. spacer.png, 0 kB. download joomla modules download joomla ... |
www.healthcare-resource-guide.com |
  |
FINANCEDEPARTMENT.COM- Finance, Mortgages, Leases, Leasing ... |
Finance, Mortgages, Leases, Leasing, Brokerage Houses, Mortgage Lending. |
www.financedepartment.com |
  |
vehicle leases leasing guide and facts |
vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ... |
www.shopperfavorites.com |
  |
- Leases-Leasing |
spacer.png, 0 kB. spacer.png, 0 kB. Home arrow Article Resources arrow Finance arrow Leases-Leasing. Mosets Tree. Leases-Leasing ... |
www.cars-directory-guide.com |
  |
|