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Attention PR Shoppers!
As a business, non-profit or association manager, what do you want?
Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives?
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Boosting Your Credit Score To Get The Best Credit Card Deal
Making Your Credit Rating Work For You
One of the basics of getting the most competitive credit card deal in the market is to ensure you have the best credit record possible. Few of us are lucky enough to be earning a six-figure salary, and...
Data Visualization Tool: Information as Fast as the Imagination
Imagine the possibilities of an interactive data visualization tool. You can go almost anywhere and see how the data visualization tool is already being used to make information more accessible and interactive for your business and for your...
EBay Freak Shares His Highly Successful Silent Sales Machine Technique for Making Serious Money on EBay
Jim Cockrum is a self-professed "eBay freak" whose eBook 'The Silent Sales Machine Hiding on eBay' became a top seller on the Internet in less than six months. And Jim wasn't surprised one bit by this. Why was he so sure his eBook would do so...
Finding Your Niche
Have you found your niche? If you really want to find out, you need to answer the following questions: 1. Is your business the only one of its kind in town? 2. Do people consider your service first and price later? 3. How can prospective...
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Selecting A Business Name
Picking a name for your new enterprise can be a daunting task. Spend the time required to make a wise choice on this key component of all of your future sales and marketing efforts.
While the quick and dirty solution may seem to be to use your own name or initials or a descriptive name of your locality, the costs down the road to make a change to your business name are enormous.
The best name for a business is the one that leaves no question about what type of business the name represents. While this may seem to be a simple requirement, it doesn't usually receive the careful forethought necessary during the excitement of planning a new business startup.
Study the names on the list below and decide which one(s) tell you immediately what the company does:
· Cox Enterprises Inc · ABC Home Service · Bill Jones and Associates · Valley Service Inc · Johnson's Locksmith & Safe Service · Top of the Hill Mobile Service
These were business names randomly selected from an online business directory. The only business that advertises its' services clearly through it's name is Johnson's Locksmith & Safe Service. The value of a clearly named business is immeasurable.
Spend plenty of time coming up with a name that sells your service. If possible, try to use a name that begins with a letter towards the beginning of the alphabet. This will assure you of a more prominent position on any lists your company ends up on, i.e., Internet business directories, phone directories, or industry specific lists. You will find lots of businesses that use A, AA or even AAA as the beginning of their name to insure positioning themselves at the head of
any list they appear in. Just don't loose site of the objective of the name to clearly define your business.
A catchy name that clearly describes your service is a winner and will make it easy for your customers to remember your company's name.
Whatever name you pick, choose it wisely because you will be stuck with it forever! Once your business gets going, changing corporate names, business cards, letterhead, invoices, checks, signs, uniforms, promotional items, etc. becomes too expensive and time consuming.
Get it right the first time and your business name will be one of your foremost tools in marketing your service.
© 2003 ODEC _______________________________________
Mike Burstein has been writing for the SOHO and Small Business market for over 10 years. He has helped countless small business owners solve start up problems, create best practices, automate their offices, get free publicity and dramatically increase traffic and sales.
Visit http://www.SOHOWiz.com for the latest FREE business tips. Email the Wiz at: mailto:SOHOWiz@SOHOWiz.com
You have permission to publish this article electronically or in print, in your Newsletter, on your website, or in your E-Book, as long as the above author's Resource Box is included with the article. Please be sure to send a link or print copy of any published use to The Wiz.
About the Author
Mike Burstein has been writing for the SOHO and Small Business market for over 10 years. He has helped countless small business owners solve start up problems, create best practices, automate their offices, get free publicity and dramatically increase traffic and sales.
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