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A Bag of Ice is a Bar of Gold: Assessing True Value in an Online Business
I was privileged to assist in relief efforts during the hurricane season in Florida last summer. There was no pecking order for those who stood in line for hours at our distribution site. They came from every economic strata, and they stood in line...
Dealing with Incompetent Leaders
As a mid-level employee, you’ve been working for the ACME Company, a manufacturing firm, for the past two years. Your job performance has been solid, and on occasion, even praiseworthy. However due to the current economic conditions – poor profit...
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Local Pool Leagues
Local Pool Leagues (LPL) offers an enjoyable pool league experience to all, a fair and accurate system for measuring players' skills, and a unique scoring system that allows players of all skill levels to compete against each other. We are always...
Take Back Your Time
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The Management Team Section of Your Business Plan

Even the best new concept or existing plan will fail if executed poorly. The Management Team section of the business plan must prove to the investor why the key company personnel are "eminently qualified" to execute on the business model.

The Management Team section should include biographies of key team members and detail their responsibilities. It is important that these biographies are not merely resumes that include the educational backgrounds and previous job titles and responsibilities of the team members. Rather, biographies should highlight the most relevant past positions that the individuals have held and specific successes in each. These successes could include launching and growing new businesses or managing divisions of established companies.

Team member biographies should be tailored to the company's growth stage. For instance, a start-up company should emphasize its management's success launching and growing companies. A more mature company should emphasize how team members have successfully operated within the framework of larger enterprises.

Depending upon the stage of the company, key functional areas may be missing from the team. This is acceptable provided that the plan clearly defines the roles that these individuals will play and identifies the key characteristics of the individuals that will be hired. However, it is generally not favorable if personnel are missing for ultra-critical roles. For example, a plan that


is fundamentally a marketing play should not seek financing without a stellar marketing team.

The Management Team section should also include biographies of the company's Advisory Board and/or Board of Directors. While having well-known advisors/board members adds credibility to the business plan, it is highly effective to explain how these advisors will directly impact the company through strategic advice and/or providing conduits to key clients, partners, suppliers, etc.

In summary, the Management Team section of the business plan is an opportunity to prove to investors that your company has the necessary talent to succeed. Rather than waste this opportunity by merely showing employee resumes, which could be included in the Appendix, the section should be used to explain precisely how the team is uniquely qualified to execute the venture in its present state.

Please visit http://www.growthink.com/businessplan for a free copy of the 2005 Business Plan Guide.

About the Author

As President of Growthink Business Plans, Dave Lavinsky has helped the company become one of the premier business plan development firms. Since its inception, Growthink has developed over 200 business plans. Growthink clients have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share.

 

Finance - Leases-Leasing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
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Finance: Leases Leasing Articles from EzineArticles.com
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Absolute Article Directory: Finance, Leases Leasing.
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