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Don’t Be a Stupid American
Sounds a bit harsh, I know. But after living in Europe the past several years, I may have earned the right to say just that. Please bear in mind that I’m not saying that Americans are stupid at all. It’s simply worth keeping in mind that when doing...
Effective Meetings by Phone - Part 2, How to Hold a Teleconference
Even a well-planned teleconference can go poorly. Some people treat any meeting as a casual social activity instead of as a serious business project. And a teleconference brings special challenges because people attend them in the privacy of their...
How to Write a Business Plan in Five Steps
People often ask "What makes a good business plan? Or, "How do I make my plan attractive to lenders and investors?".
The simple answer is that lenders and investors (I'll call them "readers" from here on out) are looking for "good deals". A...
It's Free and Easy To Make Money on the Internet!
I don't know about you, but these kind of ads make me see red! How many times have You read this statement or had it screaming out you while perusing a webpage or newsletter. It is a sad fact that they must exist, but by working with people who...
Offline Promotions For Your Home Business
Promoting your home business is obviously one of the most important aspects in terms of becoming successful. The internet is full of opportunities where you can advertise your business. But, what about offline advertising?
Offline advertising...
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The Power of Simplicity
A little ‘management’ book I read this week struck me as a perfect demonstration of the power of simplicity. The book, with the quirky title ‘Who Moved My Cheese?’, remains a business best-seller four years after its original release. It has sold well over 10 million copies in hard-back alone.
‘Who Moved my Cheese?’ was written by Spencer Johnson (of ‘The One Minute Manager’ fame). It is a book about change and the way we handle change. Its lessons are taught through the telling of a simple parable. We follow the fortunes of four characters (named Sniff and Scurry, Hem and Haw) as they move through the maze which is their lives.
‘Cheese’ is a paradox in a publishing industry which produces hundreds of business books every year. Most of these books are thick, complex and offer countless checklists for success.
In contrast, ‘Cheese’ is thin (only 96 pages), offers no explicit solutions to anything and makes almost no reference to business at all.
To summarise the lessons of this book would be to do it an injustice: you need to read it for yourself. But the success of Johnson’s approach has a lot to teach us about how simplicity can make written communication more accessible. Consider these four characteristics:
* ‘Cheese’ uses simple language. Through its use of parable, the book speaks to a wide audience. Although marketed primarily as a management book, it has something to teach staff at all
levels as well as parents, teenagers – even politicians.
* The book focuses on the basics. It strips the topic of ‘change’ down to its bare essentials without clouding them in detail. Its philosophy is that while the details may be important, they can always come later. But they will be worth nothing if the fundamentals are not understood first.
* It doesn’t do our thinking for us. This book encourages us to interpret its lessons for ourselves. In this way, our conclusions are much more powerful and much more likely to stay with us.
* Perhaps most powerful of all, the book’s concepts can be easily shared. Readers of ‘Cheese’ become members of an informal ‘club’. They share a new ‘language’ and can readily compare each others’ individual approaches to change using the simple cheese and maze analogy.
‘Getting the message across’ – to our market, to our customers, to our co-workers, to our staff – is a fundamental part of business. Johnson’s success proves yet again that keeping things simple is an effective way to have more of your audience understand what you are trying to say.
We should never underestimate the power of simplicity.
About the Author
David Brewster runs Business Simplification, specialists in building effective business processes which reduce paperwork, improve customer service (improve personnel effectiveness) and provide a firm foundation for business growth.
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