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Blog Your Business
Does your business need a blog? A blog is a Web log, an online journal. Blogs started out as online diaries, in which diarists shared their everyday lives with the world. From their beginnings as a weird Web fad in 1998, blogs have moved on, and...
Ignore PR at Your Peril!
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 770 including guidelines and resource box. Robert A. Kelly ©...
Leasing 101 - Leasing works for any type of business
Leasing 101 Leasing works for any type of business. Leasing defined A lease is a contractual arrangement in which a leasing company (lessor) gives a customer (lessee) the right to use its equipment for a specified length of time (lease term) and...
Surviving the Workday in your Organization
Most people suffer from stress at some time during the day. When you recognise your own peak and low energy levels, you can work with your body clock to maintain high productivity and alertness. It makes sense to tackle the hardest tasks at...
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A car loan is a type of credit offered by a bank or other financial lender for the specific purpose of buying a vehicle. Car loans allow you to finance buying a new or used car . There are a range of car loans available from banks, building...
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The Power of Simplicity
A little ‘management’ book I read this week struck me as a perfect demonstration of the power of simplicity. The book, with the quirky title ‘Who Moved My Cheese?’, remains a business best-seller four years after its original release. It has sold well over 10 million copies in hard-back alone.
‘Who Moved my Cheese?’ was written by Spencer Johnson (of ‘The One Minute Manager’ fame). It is a book about change and the way we handle change. Its lessons are taught through the telling of a simple parable. We follow the fortunes of four characters (named Sniff and Scurry, Hem and Haw) as they move through the maze which is their lives.
‘Cheese’ is a paradox in a publishing industry which produces hundreds of business books every year. Most of these books are thick, complex and offer countless checklists for success.
In contrast, ‘Cheese’ is thin (only 96 pages), offers no explicit solutions to anything and makes almost no reference to business at all.
To summarise the lessons of this book would be to do it an injustice: you need to read it for yourself. But the success of Johnson’s approach has a lot to teach us about how simplicity can make written communication more accessible. Consider these four characteristics:
* ‘Cheese’ uses simple language. Through its use of parable, the book speaks to a wide audience. Although marketed primarily as a management book, it has something to teach staff at all
levels as well as parents, teenagers – even politicians.
* The book focuses on the basics. It strips the topic of ‘change’ down to its bare essentials without clouding them in detail. Its philosophy is that while the details may be important, they can always come later. But they will be worth nothing if the fundamentals are not understood first.
* It doesn’t do our thinking for us. This book encourages us to interpret its lessons for ourselves. In this way, our conclusions are much more powerful and much more likely to stay with us.
* Perhaps most powerful of all, the book’s concepts can be easily shared. Readers of ‘Cheese’ become members of an informal ‘club’. They share a new ‘language’ and can readily compare each others’ individual approaches to change using the simple cheese and maze analogy.
‘Getting the message across’ – to our market, to our customers, to our co-workers, to our staff – is a fundamental part of business. Johnson’s success proves yet again that keeping things simple is an effective way to have more of your audience understand what you are trying to say.
We should never underestimate the power of simplicity.
About the Author
David Brewster runs Business Simplification, specialists in building effective business processes which reduce paperwork, improve customer service (improve personnel effectiveness) and provide a firm foundation for business growth.
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