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Beware the Opposition!
Any time you make changes in your life you are going to be met with opposition from people who would prefer you to stay exactly as you are. Sadly, these people are often the ones that love you the most; your family, friends, partners and even work...
Choking on ITIL? - A Menu for Success
Choking on ITIL? A Menu for Success ... Food for thought "Frankly, I'm desperate - I'm choking" is a phrase I've become familiar with over the years. Faced with a daily diet of conflicting business priorities, resistant staff and increasing...
Investors: Avoid These 5 Common Tax Mistakes
For many investors, and even some tax professionals, sorting through the complex IRS rules on investment taxes can be a nightmare. Pitfalls abound, and the penalties for even simple mistakes can be severe. As April 15 rolls around, keep the...
Offline Promotions For Your Home Business
Promoting your home business is obviously one of the most important aspects in terms of becoming successful. The internet is full of opportunities where you can advertise your business. But, what about offline advertising?
Offline advertising...
Which IRA Is Best For You?
An Ira is one of the greatest ways to save on taxes currently and accumulate money for the future. For individuals three types of IRA's will normally come under consideration. The Traditional or Regular IRA The Education IRA The Roth IRA ...
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The Power of Simplicity
A little ‘management’ book I read this week struck me as a perfect demonstration of the power of simplicity. The book, with the quirky title ‘Who Moved My Cheese?’, remains a business best-seller four years after its original release. It has sold well over 10 million copies in hard-back alone.
‘Who Moved my Cheese?’ was written by Spencer Johnson (of ‘The One Minute Manager’ fame). It is a book about change and the way we handle change. Its lessons are taught through the telling of a simple parable. We follow the fortunes of four characters (named Sniff and Scurry, Hem and Haw) as they move through the maze which is their lives.
‘Cheese’ is a paradox in a publishing industry which produces hundreds of business books every year. Most of these books are thick, complex and offer countless checklists for success.
In contrast, ‘Cheese’ is thin (only 96 pages), offers no explicit solutions to anything and makes almost no reference to business at all.
To summarise the lessons of this book would be to do it an injustice: you need to read it for yourself. But the success of Johnson’s approach has a lot to teach us about how simplicity can make written communication more accessible. Consider these four characteristics:
* ‘Cheese’ uses simple language. Through its use of parable, the book speaks to a wide audience. Although marketed primarily as a management book, it has something to teach staff at all
levels as well as parents, teenagers – even politicians.
* The book focuses on the basics. It strips the topic of ‘change’ down to its bare essentials without clouding them in detail. Its philosophy is that while the details may be important, they can always come later. But they will be worth nothing if the fundamentals are not understood first.
* It doesn’t do our thinking for us. This book encourages us to interpret its lessons for ourselves. In this way, our conclusions are much more powerful and much more likely to stay with us.
* Perhaps most powerful of all, the book’s concepts can be easily shared. Readers of ‘Cheese’ become members of an informal ‘club’. They share a new ‘language’ and can readily compare each others’ individual approaches to change using the simple cheese and maze analogy.
‘Getting the message across’ – to our market, to our customers, to our co-workers, to our staff – is a fundamental part of business. Johnson’s success proves yet again that keeping things simple is an effective way to have more of your audience understand what you are trying to say.
We should never underestimate the power of simplicity.
About the Author
David Brewster runs Business Simplification, specialists in building effective business processes which reduce paperwork, improve customer service (improve personnel effectiveness) and provide a firm foundation for business growth.
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