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How to Take Advantage of Public Relations
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 760 including guidelines and resource box. Robert A....
Making Your Purpose Your Business, Step#4
Step#4 – Organizing & Developing Online Content If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and...
Nursing shortage: Here is what some Hospitals are doing
Sam Khan,MD Copy right: medjobcity Inc. 02/2004. ursing shortage have been an issue for sometime now in the country. The causes are varied and have been discussed in many articles in the recent past. The purpose of this article is to...
Organize Yourself Otherwise Your Work Could Kill You
We are in a society where people are applauded for starting work early and finishing late. It's about time employers recognised that their people have a life and that working from dawn to dusk does not make them a happy and productive...
Stress in the Workplace
Why are you so busy? Do you really have too much work? Is work so important to you that you'll sacrifice just about anything in your life to get the job done? Even if it's at the expense of your health and your relationships? Stress in the...
 
Understanding Niche Publicity

Everyone keeps their radio tuned to station WIIFM - What's
In It For Me. This fact and its implications hold a valuable
secret for multiplying publicity opportunities.

Let's put ourselves first in the position of the editor of a
magazine for floral shops. His assistant has collected the
day's press releases for her, and he gives each headline a
scan before either reading more carefully or tossing it. His
foremost concern during his five-second screen: Is this
relevant to florists, my readers?

Naturally anything with the word "florists" or "flowers" in
the headline commands a thorough read. And since his readers
all own or operate a small business, anything with "small
business" in the headline catches his attention as well.
Without these key words or phrases in the headline, the
editor is forced to translate, to think whether a general
message about a trend, a law, a new service or an event
holds significance for her market.

Likewise, when the editor of a portal site for financial
service professionals peruses the day's business releases,
anything with "finance" or better yet, "financial
professionals" compels her to click through. In browsing
mode, her brain might not think quickly enough to see "E-
Learning Grew 40% in 2001, Expected to Double in 2002" and
understand that this relates to her readers' ability to
obtain continuing education more cheaply and efficiently.
However, if she saw "Financial Services Professionals Keep
Skills Tuned Through Rising E-Learning Trend," she wouldn't
ever ignore it.

Now let's explore what this means for the smart publicity
seeker. If you want to maximize your media coverage, begin
by making a list of professions, industries or consumer
segments that would benefit from what you're


promoting. Then
craft a general press release and change the headline and at
least part of the contents for each niche so that the
relevance to that group jumps out unmistakably.

For instance, a few years ago a client of mine released a
new video on the home and family life of the Amish. I
watched the video and took notes on the kinds of magazines
that would be interested in different aspects of the
material, then fashioned a headline for each angle. The
reference to "happiest" in three of the headlines refers to
a scientific study mentioned in the video narration.

1. Travel - New video, "Amish Values & Virtues...Plain &
Simple," reveals the everyday life of America's happiest,
most picturesque community

2. Country - New video, "Amish Values & Virtues...Plain &
Simple," reveals the beliefs underlying America's happiest
rural lifestyle

3. Parenting - New video, "Amish Values & Virtues...Plain &
Simple," reveals the child-rearing practices underlying
America's happiest lifestyle

4. Christian - New video, "Amish Values & Virtues...Plain &
Simple," shows Christian values shaping a way of life.

About half of the release text stayed unchanged from version
to version, and the rest elaborated on the travel, country,
parenting or Christian content. Thanks to the niching, this
video took off faster than any of my clients' previous
releases.

About the Author

Marcia Yudkin is the author of the
classic guide to comprehensive PR, "6 Steps to Free
Publicity," now for sale in an updated edition at Amazon.com
and in bookstores everywhere. She also spills the secrets
on advanced tactics for today's publicity seekers in
"Powerful, Painless Online Publicity," available from
www.yudkin.com/powerpr.htm .

 

Finance - Leases-Leasing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Finance: Leases Leasing Articles from EzineArticles.com
http://ezinearticles.com/?cat=Finance:Leases-Leasing Free Content For Your Ezine or Website http://creativecommons.org/licenses/by-nc-nd/2.0/ Why use your ...
ezinearticles.com
 
Leases Leasing - Money & Finance Articles
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ...
www.article99.com
 
Finance » Leases Leasing » Absolute Article Directory
Absolute Article Directory: Finance, Leases Leasing.
www.absolutearticle.com
 
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ...
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Leases Leasing
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ...
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Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan ...
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon.
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europe car rental leases leasing one way rentals long term renault ...
pictured is the Renault Laguna Estate, With Renault tax-free, short-term auto leasing you get the exact, brand-new vehicle you reserve, plus unlimited miles ...
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Private Fleet - Finance, Insurance, novated leases, leasing, CHP ...
New Car Broker Australia. Private Fleet sales discounts on your new car purchase, no haggle, no hassle saving $1000s off all new and used cars for private ...
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Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors
Projector leasing programs and services. Choose a company.
www.projectorcentral.com
 
Category: leases-leasing
Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ...
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John Dellagnese & Associates: offices, officespace, lease, leases ...
It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ...
www.dellagnese.com
 
John Dellagnese & Associates: offices, officespace, lease, leases ...
Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ...
www.dellagnese.com
 
The-Arts-Magazine.com - Leases-Leasing
Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category.
www.the-arts-magazine.com
 
OmegaMotors.com - Your Money - Leases - Leasing Overview
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ...
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Entertainment Guide - Leases-Leasing
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FINANCEDEPARTMENT.COM- Finance, Mortgages, Leases, Leasing ...
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vehicle leases leasing guide and facts
vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ...
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