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If Your PR Can't Do This, Bag It!
As a business, non-profit or association manager, why continue a public relations effort that doesn’t deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?
Time for a change. One...
Leverage Your Way to Profits With Joint Ventures
You can't conduct business on the internet for very long without hearing the term "Joint Venture", but do you really understand them or how and why a Joint Venture works?
In broad, simple terms -- a Joint Venture is partnering with others to...
Small Business Q & A: There Are No Dumb Business Questions, Not!
Q: I'm curious. What is the dumbest business question you've ever been asked? -- Norris W. A: Shame on you, Norris. There is no such thing as a dumb business question. OK, that's not exactly true. There are dumb business questions and I do get...
The Subject is the Subject Line
Getting too many emails? Spending exorbitant amounts of time doing replies, deletes, and filing? You are not alone! Today we address how to help people (and you) to be more effective with this techno touch - the Subject line! First off and most...
TiVo® for the Internet
On more and more web sites you're starting to see "Syndicate this site" or buttons allowing you to subscribe to "RSS Feeds" all over the web. What Does It All Mean? So what exactly is this "RSS" thing? What is "syndication", and why should...
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Views from a Roc
A few days ago I was reading an article about the chances of succeeding online that had me thinking. Did you know that out of every 100 websites probably only about 5 of them will be successful? Most of this can be blamed on the site owners themselves. A lot of people put up a website with a few products and expect the dollars to start rolling in soon after. Not. That is the easiest way for you to fail. Several years ago when I built my first website, I almost became a victim of the “easy does it syndrome”. After a few months online, I noticed that I was getting very few visitors and I began to worry. After some extensive research, I found out that the only way to generate traffic was to roll up my sleeves and get my hands dirty. It has been a roller coaster ride every since I started. You see, many persons started in a more favorable position than I did. A lot of them had the resources readily available at a moment’s notice, which was a privilege for me to have. And please I am not complaining, just letting you know where I am coming from. Access to a credit card, internet sessions and having a computer is beyond the average Jamaican. So what was the son of a market vendor getting into? Most
marketers have a professional website with a domain name and the like. I started with a Geocities website that I still have at present. Now if you are acquainted with online marketing, you would know that is a cardinal sin. But I still went ahead with it anyway. I utilized various marketing techniques to channel traffic to my website. Due to obvious limitations, my traffic is nowhere in Yahoo’s region but I receive several hundred page views per week for my efforts. Along the way I have been insulted, ridiculed and flamed by some marketers who somehow don’t appreciate my contributions. But you know what, that doesn’t bother me at all. I need it. That’s what makes me strong and resilient in my pursuit of success. And you can do it too, even better that I did. With the right guidance and knowledge you can make it in a shorter time span. Copyright © Nicholas Dixon
Nicholas Dixon is the publisher and editor of The Roc Newsletter. Visit our website http://WWW.Geocities.com/Oceanroc and subscribe now to receive resources and articles to help you achieve success.
Oceanroc2003@Yahoo.com
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