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No Plan - No Cash - Back to Square One!
Back to square one If you look, see, hear and think you will learn. Sounds obvious but how many do it? I am a self confessed infoholic. My addiction is information on topics that interest me; world affairs/politics, business and sport. I am...
The One Thing that Makes You Different from Your Competitors
(feel free to use this article as long as the entire article including all visible website addresses stay intact.) - Jason Mann What is the *one* thing that makes you different from your competitors? What do you have that no one else on the web...
The Teapot Dome Scandal
The Teapot Dome Scandal was one of the earliest scandals in the American business. Three naval oil fields, Elk Hills and Buena Vista Hills in California and Teapot Dome in Wyoming, was public land that were reserved by previous presidents to be...
VC Secrets: What the Business Plan Books Don't Tell You
VC Secrets: What the Business Plan Books Don't Tell You By William F.(Bill) McCready, www.VenturePlan.com Most business plan books and software do a thorough job of teaching you to describe your business from an entrepreneur's perspective,...
When Should You Do Market Research?
The bad news is: All the time. The good news is: It isn’t that hard. “Market research” may sound like a complicated concept, but it’s something you do all the time. It’s just a matter of becoming aware of it, and orienting it toward your product or...
 
What Are Internet Radio Hosts Looking For In Their Guests?

Copyright 2005 Black Butterfly Press

http://www.maxinethompson.com

As an Internet Radio Host of On The Same Page on www.voiceamerica.com, over the past three and a half years, I have interviewed such illustrious guests as Haki Madhubuti of Third World Press, Dr. Rosie Milligan of Milligan Books, Celebrity Mother Love, Mark Victor Hansen, Jack Canfield, (Chicken Soup For the Soul Fame), Dan Poynter, and other writing/publishing experts. From the experienced to the non-experienced guests, this much I have gleaned—these skills are learnable. Even if you are a first-time author, you, too, can become an exciting interviewee.

Why is Internet radio important as a media? For one, it has a global audience. I’ve interviewed guests who were as far away as Paris and in the Bahamas. Anyone with a computer and Internet Access can listen to your show

Most of all, Internet radio is not only the wave of the future, it is beginning to be heard in automobiles, so this is a good place to start your publicity trek.

What are Internet Radio Hosts looking for In Their Guests?

1. Hosts are drawn to an energetic, upbeat, personable guest. If you have a flat liner personality, be honest with yourself. Practice on a tape recorder, even if it’s your own answer machine, or in the mirror. If necessary, get a media coach. But practice, practice, practice.

2. Host like guests who are well-informed and on top of their game. Stay abreast of trends and provide updated new information. (Read the newspaper, the Internet, do research. Be an information junkie.) Consider different hooks and angles, i.e. how has the Internet changed the way we do business? How can writers market their books on the Internet?

3. Hosts like controversy, but not particularly of the “shock jock” variety. If you are speaking on a controversial subject, be non-judgmental and do not offend any particular group of people. Make sure you learn how not to use language, which is condescending or demeaning such as using phrases like “those people.”

4. If you are a fiction writer, show how your novel addresses social issues such as race, police brutality, crime, corruption, drugs, AIDS, etc. Most of all, show how your story can provide information that improves the quality of other people’s lives, even if your story is fiction.

5. If you are from a medical, business or scientific background, make your interview interesting and lively. Don’t make it a pedantic lecture.

Tips for Improving Your Interview:

Send the host your press release and a


review copy of your book, including news articles or book reviews, before the show.

Send the host a list of questions or topics that you are well versed in.

Become a guest who knows how to talk about his/her work and not just all about “me.” Remember, people are always tuned into this station—WIFM—“What’s in it For Me?”

Don’t just try to sell the store (your book, your seminar, your product), but sell the story.

Learn to answer in sound bites. Do not go over one minute for a reply.

Drop your voice to cue the host that you are through speaking and waiting for the next question.

Give the host time to ask a question, without having to interrupt, which means you are going on too long.

Learn the importance of pausing and deep breathing. Don’t run on like a motor mouth.

Learn the power of the pause, even while you are answering. This habit will make listeners lean forward to hear what you’re saying. It also sends a message that you are a serious person who chooses his words carefully.

If possible, use anecdotes, recite poems, or read excerpts from your book. Tasteful humor always works.

Don’t forget to provide your web page and where your book can be purchased.

When you hear the music before the break, you have 30 seconds to wrap up whatever point you were making.

Sharpen your axe. Attend Toastmaster’s or join Speaking Bureaus to become a better speaker.

Learn how to adlib and speak off the cuff, particularly if a caller catches you off guard.

Learn to disagree, without being disagreeable.

Listen to other shows as well as “On The Same Page” on www.voiceamerica.com.

Before the show, confirm with the host. (Most of the time, I confirm beforehand.) Email if an emergency comes up and you can’t be on the show.

Although I usually email a thank you note, I seldom get them back. Remember to send a Thank-you email. This could go a long way if you get on Howard Stern’s Show or Oprah’s.

* “On The Same Page” airs on Tuesday at 6:00 a.m. Pacific Time live, then re-airs at 6:00 p.m. Pacific Time, Friday 4:00 p.m. PST and Saturday at 1:00 p.m. Pacific Time.
Dr. Maxine Thompson, Internet Host, http://www.voiceamerica.com and www.maxinethompson.com and owner of http://www.maxineshow.com . You can sign up for my free newsletter at http://www.maxinethompson.com

 

Finance - Leases-Leasing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
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Finance: Leases Leasing Articles from EzineArticles.com
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Absolute Article Directory: Finance, Leases Leasing.
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