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A Happiness Audit of Your Business?
FROM SUICIDAL TO HAPPY WITH SMART CHAINSAW MOVES Paddi Lund, an Australian dentist, working 60 hours a week, was close to suicide. He made a decision that profoundly changed his life and his success. He decided to focus his practice on happiness....
Book Review: "Frugal Living for Dummies"
Publishing Guidelines: Feel free to publish the following article in its entirety in your ezine, website, or print newsletter. The resource box must be included with an active link. Please send a courtesy copy of the publication in which the...
Dear Ms. Subscriber - Please Don't Unsubscribe
Tips on cultivating and maintaining a healthy optin mailing list.
Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail.
Each and every time you send a mailing to your opt-in list, a few of...
It´s not your lack of goals that causes a lack of success, It´s the relation between your values and your operations
Subtitle: Your Values determine your Motivation and Focus, and your Focus determines your progression, results, and success. by Kenth Bender © 2003 Kenth Bender It is seldom the lack of goals that causes failure, it is more often the lack of...
What to Consider Before Leasing a Car
Some people choose to lease a car rather than buying one outright. Here are some useful tips on what to consider before leasing a car: The most important thing to remember is that you do not own the vehicle. You get to use it but must return it at...
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When it comes to your releases, don't bargain with jargon.
Learn the top press release writing mistake and ways to avoid it.
Copyright 2005 Cherry Communications/Be Heard SolutionsWhat is one of the biggest pet peeves of journalist everywhere? It’s jargon. And it comes in many forms.
Are you making any of these mistakes?
1) Not using plain language. You may be familiar with the technical language of a process, but don’t assume the media outlet or reporter your targeting does. If you can’t explain technical aspects, then don’t.
2) things short is acceptable, but you need to spell it out the first time. The common trick is to explain each term fully the first time it is used, followed by its acronym.. For example: Public Relations (PR); New York State Coalition Against Sexual Assault (NYSCASA); initial public offering (IPO).
3) Using terms and phrases that really mean nothing. Some of the more common ones are: solution(s), value-added, seamless, mission-critical, scalable, turnkey, leading, best, state-of-the-art. Can the B.S. and begin giving information.
4) Writing to show off your college education (and that you know how to use a thesaurus). Numerous press releases
today sound more like a university thesis than something you would have in the news. The fact is most newspapers write for a 6th grade education. In radio & TV, it is even lower. No journalist has ever thrown out a release because it was too understandable. If your message isn’t getting through to the media, it may be because of one or more of the mistakes above. Reporters don’t have time or patience to sort through empty words and hard-to-read releases in search of news. Just remember, in the case of news release, the best thing to do is K.I.S.S. (keep it simple, sweetie).
ABOUT THE AUTHOR
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Be the Big Fish: Three No-Cost Publicity Tactics to Help You Be Heard." Go to: http://www.cherrycommunications.com/FreeReport.htm
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Finance - Leases-Leasing Ezine Articles |
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Absolute Article Directory: Finance, Leases Leasing. |
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ... |
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Projector leasing programs and services. Choose a company. |
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Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ... |
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The-Arts-Magazine.com - Leases-Leasing |
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OmegaMotors.com - Your Money - Leases - Leasing Overview |
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ... |
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Entertainment Guide - Leases-Leasing |
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vehicle leases leasing guide and facts |
vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ... |
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