|
|
|
A Stupid question.
This is a stupid question but it has to be asked. Does your sales letter create as many sales as you would like? What proportion of them respond to your advert? What is just as important, how many of those that responded actually purchased your...
Get Paid to Read Email Tips & Tricks - 9 Simple Steps
As we know get paid to read email is one way to develop income stream and perhaps to start your own business on the net with a little hard work. If you're really serious in this arena, it can return you good bucks. Sex sites are not the only ones...
How To Build Up Your Samples for your Portfolio Without Professional Experience
Article submitted by http://www.Allfreelancework.com - 1000s of freelance jobs What should you do if you have no professional examples to place in your portfolio? If you are in a situation where you don't have any professional samples to place into...
Pay Down Your Debt Now. Don't Wait For The Perfect Situation.
The number one reason people don’t get out of debt is they don’t try. This may apply to you. You want to, but never seem to do it. You put it off for whatever reason. Sometimes, you want to wait for your life to be just right before you...
Seven Steps to Getting Known - Guerrilla Public Relations for the Entrepreneur
So you’ve started your own business and you’re ready to let the world (or your neighborhood) know. Now it’s time to add public relations to the list of your entrepreneurial skills. Public relations is human relations and a critical aspect of...
|
|
| |
|
|
|
|
|
|
When Managers Play the PR Card
Please feel free to publish this article and resource box
in your ezine, newsletter, offline publication or website.
A copy would be appreciated at bobkelly@TNI.net.
Word count is 900 including guidelines and resource box.
Robert A. Kelly © 2003.
When Managers Play the PR Card
The payoff for business, non-profit or association
managers can be a real assist towards meeting their
department, division or subsidiary objectives.
Playing that public relations card means they’ve decided
to pursue their objectives by reaching, persuading and
moving those outside audiences whose behaviors most
affect their organizations, to actions those managers
desire.
Here’s a blueprint to help them do just that: people act
on their own perception of the facts before them, which
leads to predictable behaviors about which something
can be done. When we create, change or reinforce that
opinion by reaching, persuading and moving-to-desired-
action the very people whose behaviors affect the
organization the most, the public relations mission is
accomplished.
In other words, here is the PR blueprint and tools you
need to persuade your most important external
stakeholders to your way of thinking. And then move
them to take actions that lead to your success.
First step? Shift the attention of the PR team assigned
to your unit away from communications tactics and over
to a more effective action plan like the one outlined above.
You’ll know it’s worth the effort when you begin to see
stakeholder behaviors like strong increases in inquiries,
more repeat purchases, new proposals for strategic
alliances or joint ventures, a fresh round of employment
inquiries, or stronger contribution levels.
Lay it all out for the PR people who work for your unit,
especially why it’s a must to list in priority order those key
outside audiences whose behaviors impact your operation
the most. Talk about the importance of discovering how
your organization is perceived by those audience members.
Particularly because such perceptions almost always result
in predictable behaviors that can affect the success of
your unit for better or for worse.
If you have a large, uncommitted budget, you can use
professional survey counsel to interact with target audience
members and ask the important questions. “Do you know
anything about us? Do you have an opinion about our
products or services? Have you ever had a transaction with
us? Was it a positive experience?” Or, members of your
public relations team can handle this crucial task since
perception, persuasion and behavior are prime concerns of
theirs, or certainly should be.
While handling the perception monitoring chore, keep an
eye out for negative comment and voice inflections.
Especially watch for inappropriate assumptions,
misconceptions, inaccuracies, rumors and clearly negative
attitudes.
Once you
collect these data, you’re ready to establish your
public relations goal. For example, torpedo those false
assumptions, turn those misconceptions around, or correct
that unfortunate inaccuracy.
The goal by itself is not much use without a strategy to show
you how to reach it. As luck would have it, there are just three
strategies available in the perception and opinion game: create perception/opinion where there simply isn’t any, change the
existing perception, or reinforce it. Makes things simple, but
be sure the strategy you select is an obvious fit with your
new goal.
The meat on this bone is the actual message you will prepare
should the perceptions you discovered require some alteration.
This is not a simple writing job and the very best writing talent
on your PR team will be required. The message must be both
persuasive AND compelling. It must be very clear as to what
is being corrected and why. Factual support, of course, must be
above challenge if your message is to be believable as it works
to alter perception in your direction.
And now to the easy part of this public relations problem
solving sequence – getting that message to the right eyes and
ears among the members of your target audience. The main
limiting factor will be the size of your budget since there are
dozens of communications tactics available to carry that message.
They range from emails, speeches and private meetings to
newsletters, media interviews, brochures and group briefings.
Just be sure the tactics you decide to go with demonstrate that
they can reach the same kind of folks that populate your target
audience.
You’ll be best equipped to answer queries about program
progress after you and your PR team again interact with those
target audience members asking the same questions used in
the initial perception monitoring session. Big difference in the
two sessions? This time, all hands will be alert to any signs
that the negative perception has actually been altered.
Want things to move faster? Add more communications
tactics, increase their frequencies and take another look at
your message to be certain it's really persuasive and
compelling.
The good news is, when managers play the PR card, they
concentrate on persuading their most important external
stakeholders to their way of thinking. And then moving
those target audience members to take actions that lead to
the managers on-the-job success.
end
About the Author
Bob Kelly counsels, writes and speaks to managers about using the fundamental premise of public relations to achieve their operating objectives. He has
been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com
|
|
|
|
|
| Finance - Leases-Leasing Ezine Articles |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| Finance: Leases Leasing Articles from EzineArticles.com |
| http://ezinearticles.com/?cat=Finance:Leases-Leasing Free Content For Your Ezine or Website http://creativecommons.org/licenses/by-nc-nd/2.0/ Why use your ... |
| ezinearticles.com |
|
| Leases Leasing - Money & Finance Articles |
| Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ... |
| www.article99.com |
|
| Finance » Leases Leasing » Absolute Article Directory |
| Absolute Article Directory: Finance, Leases Leasing. |
| www.absolutearticle.com |
|
| - Leases-Leasing |
| By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ... |
| www.articlebar.com |
|
| Leases Leasing |
| You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ... |
| www.rumorist.com |
|
| Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan ... |
| Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon. |
| www.ideamerge.com |
|
| europe car rental leases leasing one way rentals long term renault ... |
| pictured is the Renault Laguna Estate, With Renault tax-free, short-term auto leasing you get the exact, brand-new vehicle you reserve, plus unlimited miles ... |
| www.ideamerge.com |
|
| Private Fleet - Finance, Insurance, novated leases, leasing, CHP ... |
| New Car Broker Australia. Private Fleet sales discounts on your new car purchase, no haggle, no hassle saving $1000s off all new and used cars for private ... |
| www.privatefleet.com.au |
|
| Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors |
| Projector leasing programs and services. Choose a company. |
| www.projectorcentral.com |
|
| Category: leases-leasing |
| Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ... |
| www.articler.com |
|
| John Dellagnese & Associates: offices, officespace, lease, leases ... |
| It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ... |
| www.dellagnese.com |
|
| John Dellagnese & Associates: offices, officespace, lease, leases ... |
| Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ... |
| www.dellagnese.com |
|
| The-Arts-Magazine.com - Leases-Leasing |
| Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. |
| www.the-arts-magazine.com |
|
| OmegaMotors.com - Your Money - Leases - Leasing Overview |
| Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ... |
| www.omegamotors.com |
|
| Entertainment Guide - Leases-Leasing |
| Sunday, 03 December 2006, Home arrow Article Resources arrow Finance arrow Leases-Leasing ... Mosets Tree. Leases-Leasing ... |
| www.entertainment-resource-directory.com |
|
| - Leases-Leasing |
| Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. spacer.png, 0 kB. spacer.png, 0 kB. download joomla modules download joomla ... |
| www.healthcare-resource-guide.com |
|
| FINANCEDEPARTMENT.COM- Finance, Mortgages, Leases, Leasing ... |
| Finance, Mortgages, Leases, Leasing, Brokerage Houses, Mortgage Lending. |
| www.financedepartment.com |
|
| vehicle leases leasing guide and facts |
| vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ... |
| www.shopperfavorites.com |
|
| - Leases-Leasing |
| spacer.png, 0 kB. spacer.png, 0 kB. Home arrow Article Resources arrow Finance arrow Leases-Leasing. Mosets Tree. Leases-Leasing ... |
| www.cars-directory-guide.com |
|
|