|
|
10 Mistakes That Reduce Profitability
In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their...
"10 Top Tips For Reclaiming Your Time"
REPRINT GUIDELINES =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= You are free to publish the following article in it's entirety in your eZine or on your website. Our only condition is that you MUST keep the information about the...
Burdened with Debt?
Too many debts? Having trouble paying your bills? Are you worried about losing your home or your car? You're not alone. Many people face a financial crisis some time in their lives. Your financial situation doesn't have to go from bad to worse. If...
Elements of Timeless Leadership
Copyright 2005 So-lu'shunz Management Services
Great leadership is timeless, always in vogue. The world has been hungry for great leaders from time immemorial. In times of chaos and war, environmental and social upheaval, great leaders often...
How To Create Your Own Product Or Service (Part 1)
Shortly after I REALLY started listening to advice on how to make lots of money on-line I heard one message loud and clear. "You need to develop your own products or services!" Like most people who hear this message, I agreed intuitively, but it...
|
|
|
|
|
|
|
|
Writing A Press Release
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure you answer "yes" to these key questions when writing your next press release:
Is it easy to read?
Editors look at hundreds of press releases every day, and if your news release is difficult to read, they will throw it out. It should be on plain white paper and printed in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the edges.
Your letterhead should appear at the top of the first page to establish your identity.
Have you double-checked your spelling and grammar?
A good press release has no typographical or grammatical errors. If yours contains such errors you'll lose credibility; it will have the same effect as a badly written business letter or resume. The release should be typed. Print out (or type out) a fresh copy for each person to whom you will send it. Do not send out poor-quality photocopies with dark staple marks or blotches.
Did you include the six news elements?
Because all news articles include six basic elements-who,what, when, where, why, and how - your press release should also follow the same guidelines. Put the most important facts in the lead paragraph, with the facts decreasing in importance as you go down the page. Why? Suppose you send a press release to an editor who has five inches of space open in the
newspaper and your release runs eight inches long. Ideally, the editor would trim your press release from the bottom. Therefore, to make sure the most important information gets run, put the less important information at the bottom.
Did you include a contact source?
In the top, right-hand corner of the first page, directly beneath your company name, there should be a line that states, "For further information, contact." A name and telephone number should follow. The editor must have somebody in your business to call to answer questions or to be interviewed about your news item. If you can only be reached during certain hours, specify them.
Have you included a dateline?
The best press releases have a dateline with the city in which the business is based and the date the release is written. Every press release needs a dateline so that the editor can tell when it was mailed. Nobody wants to cover an old story that has lost its timeliness.
The other morning during my favorite radio talk show they mentioned this guy who wrote a book about selling water beds which was coming out next week. How you do think this guy got the radio stations to talk about this....you got it - a press release or a publicist who sent a press release.
Copyright DeFiore Enterprises 2002
About the Author
Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses.
|
|
|
|
|
Finance - Leases-Leasing Ezine Articles |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
Finance: Leases Leasing Articles from EzineArticles.com |
http://ezinearticles.com/?cat=Finance:Leases-Leasing Free Content For Your Ezine or Website http://creativecommons.org/licenses/by-nc-nd/2.0/ Why use your ... |
ezinearticles.com |
  |
Leases Leasing - Money & Finance Articles |
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ... |
www.article99.com |
  |
Finance » Leases Leasing » Absolute Article Directory |
Absolute Article Directory: Finance, Leases Leasing. |
www.absolutearticle.com |
  |
- Leases-Leasing |
By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ... |
www.articlebar.com |
  |
Leases Leasing |
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ... |
www.rumorist.com |
  |
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan ... |
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon. |
www.ideamerge.com |
  |
europe car rental leases leasing one way rentals long term renault ... |
pictured is the Renault Laguna Estate, With Renault tax-free, short-term auto leasing you get the exact, brand-new vehicle you reserve, plus unlimited miles ... |
www.ideamerge.com |
  |
Private Fleet - Finance, Insurance, novated leases, leasing, CHP ... |
New Car Broker Australia. Private Fleet sales discounts on your new car purchase, no haggle, no hassle saving $1000s off all new and used cars for private ... |
www.privatefleet.com.au |
  |
Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors |
Projector leasing programs and services. Choose a company. |
www.projectorcentral.com |
  |
Category: leases-leasing |
Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ... |
www.articler.com |
  |
John Dellagnese & Associates: offices, officespace, lease, leases ... |
It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ... |
www.dellagnese.com |
  |
John Dellagnese & Associates: offices, officespace, lease, leases ... |
Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ... |
www.dellagnese.com |
  |
The-Arts-Magazine.com - Leases-Leasing |
Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. |
www.the-arts-magazine.com |
  |
OmegaMotors.com - Your Money - Leases - Leasing Overview |
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ... |
www.omegamotors.com |
  |
Entertainment Guide - Leases-Leasing |
Sunday, 03 December 2006, Home arrow Article Resources arrow Finance arrow Leases-Leasing ... Mosets Tree. Leases-Leasing ... |
www.entertainment-resource-directory.com |
  |
- Leases-Leasing |
Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. spacer.png, 0 kB. spacer.png, 0 kB. download joomla modules download joomla ... |
www.healthcare-resource-guide.com |
  |
FINANCEDEPARTMENT.COM- Finance, Mortgages, Leases, Leasing ... |
Finance, Mortgages, Leases, Leasing, Brokerage Houses, Mortgage Lending. |
www.financedepartment.com |
  |
vehicle leases leasing guide and facts |
vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ... |
www.shopperfavorites.com |
  |
- Leases-Leasing |
spacer.png, 0 kB. spacer.png, 0 kB. Home arrow Article Resources arrow Finance arrow Leases-Leasing. Mosets Tree. Leases-Leasing ... |
www.cars-directory-guide.com |
  |
|