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Become a Smarter Borrower
With a nation that has in the region of a Trillion pounds of debt one could say we are serial borrowers. Before you consider borrowing money it is wise to consider a few important points. • Shop around for the best deal This may sound like a no...
Insider’s Guide to Snaring the Best Lease Deal
Every year, thousands of business owners and financial managers are faced with the task of obtaining attractive financing for equipment their firms want to acquire. Snaring the best leasing arrangement requires only a bit of planning and a...
Payday loan: A Complete overview
From different surveys, it is seen that the number of customers taking payday loan as well as payday lending companies are increasing frequently. If you are a person taking the payday loan for the first time or want to gather information regarding...
Shocking Facts - What Debt Settlement Companies Don't Tell You
If you're thinking about using a debt consolidation or debt settlement service to help you get out of debt faster and save money on your monthly payments, make sure you do your homework before choosing a company. There are definitely shams and...
Where to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had.
There is a rather famous true story called “Acres of Diamonds”. It is about a successful farmer who risks everything searching the African continent for diamonds. Ultimately he dies sick and penniless, while the new owner of his farm uncovers...
 
Writing a press release

When dealing with "this-just-in" type information, it is important to understand how to write a head-turning press release. A press release must contain substantial information that you consider to be newsworthy and substantial. Relate the news to the audience. Spell out for them WHY it is newsworthy and why they should read on. First describe your news, and THEN tell who said it, etc. Remember that the first ten words in your press release are the attention-getters, thus should be effective. Use what journalists refer to as plain-style language, not fancy words or lots of adjectives. Stick to the facts; avoid fluff. Provide plenty of contact information (the name, phone numbers, fax etc.) for the person with the most information about the story to make it as easy as possible for the media to do their job!

When learning how to write a press release, there is a very simple formula that one can follow. The first line in the upper left-hand corner should read FOR IMMEDIATE RELEASE, in all capital letters. Then skip a few lines and provide the


name of the contact person and all the contact information available. Even the home phone number of the contact person is necessary because journalists typically work late at night to meet deadlines. Your headline follows in bold letters, followed by the dateline that includes the city and the date the release is mailed.

Your lead paragraph is crucial to the success of the press release. It should contain action words that grasp the reader's attention, as well as answer the five W questions: who, what, when, where and why. The body of the press release should fully develop the topic. Finally, provide a recap to tie together all the details for easy reading and reviewing.

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

About the Author

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

 

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