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Change Management: Getting It Right
Change management is something many companies may face throughout their existence. Whether something simple or a complete change, various things can be done to allow for a successful change. Management of the change effectively will allow for...
Five Steps to Better Employee Management
Hiring employees is a huge responsibility. Before hiring anyone, be sure to carefully analyze your needs in terms of extra assistance. Once you’ve gotten through the hiring process, there’s still much more you must do now that you’ve become an...
Time Management And How It Affects Your Kids
Last week I attended a presentation from Parenting Expert and well-known author, Stephen Biddulph on "Raising Boys". As I have an 11 year old son, I was interested to hear what Stephen had to say. In fact, so were the other 800 other parents in the...
Time Management Tips for Managers
Late last year I was presenting a workshop for the senior managers of a major organisation. Whilst doing a pre-workshop survey to assess the challenges these managers were experiencing it became very apparent to me that many of them were showing...
Why Asset Management Is Not A Get Rich Quick Scheme
When you are considering asset management consider what it takes to learn the field before you attempt it yourself. What I mean by asset management is more complex than just balancing your check book (although that is part of it). I mean your...
 
Creativity Management – Measurement, benchmarking and Improvement

Contrary to common perception, creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement, the first step is to decide on definitions, the second is to decide on methods of measurement and finally, to monitor each measurement for improvement.

Definitions of creativity are not elusive. In fact, the number of definitions helps the analyst better define creativity and refine its management:

a)Coming up with original ideas.

Misleading. It can be compellingly argued that all new ideas are actually evolutions of previous ideas. Implies a break from the past.

b)Recombination.

The recombination of existing elements to form something new. Thus creativity is not something completely new but relatively new. Offers a practical method. For example, Synectics – the practice of taking two elements and consciously creating new links and elements from them.

c)Novel and useful solutions.

Does not imply a complete break with the past and introduces the concept of applicability. Can be extrapolated to arrive at creative and critical thinking. Where creative thinking is used generate a large idea pool and critical thinking is used to reduce that pool to feasible ideas. Implies that creativity can be measured according to degrees of novelty. Someone who expands on Einstein’s Theory of Relativity is not as creative as Einstein was as the ideas are not as novel.

d)Expressing unusual thought. Experiencing the world in novel ways. Effect significant changes in culture (Csikszentmihalyim, 1996).

Implies creativity has practical, expressive


and cognitive elements. Closer to the common perception of “artist.”

e)Producing a number of ideas, a number of diverse ideas and a number of rare ideas. The most thoroughly “scientific” definition and practical on a quantitative level.

f)Creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation. Provides a good distinction between creativity and innovation. Implies a number of differing competencies are involved and also implies the universality of creativity – we are creative on some level as we all solve problems.

Other definitions, measurement and benchmarking techniques are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

About the Author

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

 

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Agency of the US government tasked with Disaster Mitigation, Preparedness, Response & Recovery planning.
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