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5 Tips For Better Management Of Home Business
Home business on the net offers an opportunity to earn a lot of money. But like any other business it demands a constant input. A better execution of efforts would bring better results. Inculcating a professional approach and attitude...
Effective Risk Management
Risk is embedded in every opportunity a business faces. And poor risk management can result in large financial costs, or even failure. Risk points can emerge anywhere: small scale project delays, the misguided actions of an employee, or a fire in an...
Management Development - Micromanagement Works!
Ever been told not to micromanage your people? Because it irritates them and is a waste of your time, their time and leads to bad habits? Well it's all true. If you micromanage your people in all that they do, it will drive you and them nuts. But...
Should You Use A Private Wealth Management Broker?
If you have a business and all of the struggling and hard work you have been doing to make your business successful, then it's probably a good idea to look into a private wealth management broker. You don't have to be a wealthy business, at the...
Time Management is a Work of Art
Strategic planning schemes in time management are fundamental steps to a promising behavior scheme. If you are a student or professional, then you are well aware that time is essential for all aspects of life. Most of us are often too busy to fit...
 
Creativity Management – Measurement, benchmarking and Improvement

Contrary to common perception, creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement, the first step is to decide on definitions, the second is to decide on methods of measurement and finally, to monitor each measurement for improvement.

Definitions of creativity are not elusive. In fact, the number of definitions helps the analyst better define creativity and refine its management:

a)Coming up with original ideas.

Misleading. It can be compellingly argued that all new ideas are actually evolutions of previous ideas. Implies a break from the past.

b)Recombination.

The recombination of existing elements to form something new. Thus creativity is not something completely new but relatively new. Offers a practical method. For example, Synectics – the practice of taking two elements and consciously creating new links and elements from them.

c)Novel and useful solutions.

Does not imply a complete break with the past and introduces the concept of applicability. Can be extrapolated to arrive at creative and critical thinking. Where creative thinking is used generate a large idea pool and critical thinking is used to reduce that pool to feasible ideas. Implies that creativity can be measured according to degrees of novelty. Someone who expands on Einstein’s Theory of Relativity is not as creative as Einstein was as the ideas are not as novel.

d)Expressing unusual thought. Experiencing the world in novel ways. Effect significant changes in culture (Csikszentmihalyim, 1996).

Implies creativity has practical, expressive


and cognitive elements. Closer to the common perception of “artist.”

e)Producing a number of ideas, a number of diverse ideas and a number of rare ideas. The most thoroughly “scientific” definition and practical on a quantitative level.

f)Creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation. Provides a good distinction between creativity and innovation. Implies a number of differing competencies are involved and also implies the universality of creativity – we are creative on some level as we all solve problems.

Other definitions, measurement and benchmarking techniques are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

About the Author

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

 

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