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21 Questions To Assess Your Readiness For Time Management
How many of us are guilty of “Putting the cart before the horse?” Much is written on HOW to manage your time (the load in the cart) while little mentions the first step (the horse that pulls the load) of time management, asking WHY before we...
Basics in Time Management Questions
We all have to find what works best for our individuality, since each and every one of us is different. Accepting our own actions, behaviors and thoughts is not the beginning of learning who we really are. Rather, it is an attribute, which...
Debt Management
Debt management. To be sure, the phrase has been in use for some time now and the Federal Trade Commission reports that there is a fast growing area of complaint involving the so-called Credit Management or Debt Management industry. But...
Head Concierge: Personal and Corporate Concierge Service, Assistant and Lifestyle Management Team.
Press Release IMMEDIATE RELEASE Head Concierge Ltd, Unit F76, Du Cane Court, London SW17 7JW, Tel 020 8675 6293, Fax 0870 1331573 Email Info@headconcierge.com Web site www.headconcierge.com Chance to have a Human Personal Organiser One of the...
Importance of Customer Relationship Management or Contact Management
Companies that need customers in order to build a profit need to have a system in place that effectively and successfully manages the customer/client relationship. Many companies are choosing to have some of their employees earn a certificate in...
 
CRM 101: Customer Relationship Management for Beginners

Customer Relationship Management, abbreviated “CRM,” is the term for a business strategy that is designed to improve customer service. CRM is also designed to increase customer satisfaction and gain new customers, thus increasing a business’ revenue. CRM is a term that can be applied to software and an entire business strategy.

How Does CRM Work?

Essentially, CRM works by gathering information about customers and analyzing the information collected. An example of this would be supermarket discount cards (I.E. Kroger Plus Cards, ACME cards, Giant Eagle cards, etc...). When a consumer scans his or her card, and then his or her items, the items that customer bought are entered into a database. This gives businesses an accurate idea of which customers buy what. Businesses then analyze this information. After analyzing the data collected, businesses can adjust their marketing campaigns and increase sales. Customer Relationship Management brings the company closer to the customer. CRM closes a “relationship gap” that can be formed between the business and its customers.

CRM is also useful for customer service. Businesses can use automated CRM applications to analyze customer complaints, or compliments, and change the business processes accordingly. Interestingly enough, CRM products also run many automated call-centers for businesses (I.E. customer service systems). CRM applications and practices are used to make businesses more efficient and improve customer satisfaction.

What Can a Business Gain From Using CRM?

There are many goals that businesses have when implementing CRM techniques and applications. The business wants to improve customer service, which will subsequently improve customer satisfaction. The business also wants to maximize revenue by advertising the


right products to the right people. In other words, businesses want to know what customers want. Once a business finds what a customer wants through a CRM method, the business can then provide the customer exactly what he or she desires. This will lead to returning customers, and the gaining of new customers. CRM processes also are designed to monitor all of the contact between customers and companies. Maintaining a positive relationship with one’s customers is an essential element in business. Well-rounded CRM works to ensure that this element exists.

CRM Applications

CRM applications are applications that run on the same principals as Microsoft Word and Excel. There are many values that can be filled in. Once these values are filled in, the data needs to be analyzed and interpreted. A major advance in CRM application technology is the invention of applications, which can collect data, and analyze it at the same time. This new technology will make CRM even more effective and efficient.

Conclusion

For any business, successful Customer Relationship Management navigation is becoming increasingly important in today’s competitive business world. Customer expectations are always increasing, and business services must increase along with these expectations. CRM is the method through which businesses can connect with their customers and therefore serve them better. Businesses with successful CRM strategy and applications will notice a large increase in sales, customer satisfaction, and simply the overall success of the business.

For the latest news and information concerning CRM, visit http://www.crmblog.org. This site is updated daily by Mr. Scott Hawksworth.

About the Author

Scott Hawksworth is a writer for a CRM Blog.

 

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Datamation provides ideas and analysis for IT managers, featuring case studies and trend spotting reports on IT project and service management issues.
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International review on management research. Peer-reviewed, occasional. Ejournal, with tables of content, abstracts and full articles available on-line.
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Advances the human resource profession to ensure that HR is recognized as an essential partner in developing and executing organizational strategy.
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Agency of the US government tasked with Disaster Mitigation, Preparedness, Response & Recovery planning.
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Management Reading | Global Executive | Business | Economist.com
The one management thinker every educated person should read Nov 17th 2005 ... The story of Emerson's successful management process is fascinating. ...
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Emerald: Home
Publisher of journals in management and library and information services, engineering, applied science and technology.
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Yale School of Management
The mission of the Yale School of Management is to educate global leaders for business and society. We pride ourselves in providing a hard-edged business ...
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Official Federal Government site listing positions nationwide for special agent, federal police officers and related jobs.
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