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A Guide To Performance Management
Nowadays, a great significance is being given to Performance
Management, as companies incorporate them in their effective
management strategies. However, a lot of people find this
process a complicated one, mostly because of the many...
An Effective Management Tool
If your perception of conducting surveys is that they can be a
useful exercise but are too time consuming to prepare,
cumbersome to deploy and require considerable resources to
process the numerous responses into a meaningful report it...
Got Debt - Consider A Debt Management Company
You've been working yourself silly for years and yet... you still have no savings and the pile of unpaid bills seems to grow each and every month. You have creditors breathing down your neck - calling and sending you letters so much that you're...
Software Risk Evaluation And Offshore Risk Management
A risk can be defined as a problem that could cause some loss or threaten the success of of project. The potential risk factors may have an adverse impact on the cost, schedule, or technical success of the project. Thus, risk management is the...
Time Management in Control
Being in control of your time is important if you are a hard
worker, with a family, and have other needs and requirements to
meet. When you are not in control of your time, you success is
at risk. To be a successful individual in life, you should...
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CRM For Beginners – Customer Relationship Management Basics
In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together. There are many different areas in which Customer Relationship Management can be implemented. The goal of CRM is to help a company maintain current customers, as well as gain new customers.
Targeted Marketing
Targeted marketing is accomplished through collecting information about the customer. This information can be buying habits or simply demographics. The idea behind this is that a business analyzes what a customer buys and then markets specific products to that customer based on his or her buying habits. Businesses track buying habits using discount cards, and special store credit cards. Targeted marketing can also be implemented on the Internet. Amazon.com has product recommendations based on buying habits, and product ratings. Customers can also be sent e-mails that market targeted products. Marketing the right products to the right customers can significantly increase a business' sales with minimal associated costs.
Call Centers and Customer Service
Have you ever called a business to complain or ordered a product and encountered an automated call response (I.E. “please press 1 for questions, 2 for comments” etc.)? That’s CRM. Call centers that take calls and monitor customer/business interactions are often running on hosted CRM programs. CRM managers want to make call centers as efficient and customer-friendly as possible. A customer who can easily navigate through an automated system is more likely to do business with the same company
in the future. In the case of a complaint, a customer whose problems are responded to immediately is more likely to forgive and forget a company’s transgressions. Customer service is the backbone of all CRM processes and strategies.
CRM Vendors
Not surprisingly, in order to successfully collect data, manage call centers, analyze data, and make changes, businesses need CRM software. There are many CRM vendors in the world. The most widely-recognized vendors are Siebel, Salesforce.com, and Microsoft. Each of these vendors has contributed to CRM in its own way.
CRM Applications
There are many different types of CRM applications. Some CRM applications are Web-based so they can be accessed via a browser. Other CRM applications have programs built in for integrating data entries and data management across several applications. CRM vendors also have specific strategies that are unique to every client. The goal of a CRM vendor is to not only upgrade a company with the latest CRM technology, but also to design the companies infrastructure in such a way that the customer/company relationship can flourish.
Conclusion
Knowing the customer is the key to a successful business. Customer Relationship Management is the process through which a business analyzes their customers and makes changes accordingly. CRM vendors provide applications and advice on the best CRM methods. Most observers believe that CRM practices will continue to flourish as new CRM strategies and technologies are developed. For any business, a successful CRM approach is a must-have.
About the Author
Matt Hogansworth writes about CRM software and other CRM topics.
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About Management - business management - people management - and more |
THE starting place for exploring MANAGEMENT; helping new managers get started and experienced managers get better. |
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Management - Wikipedia, the free encyclopedia |
The phrase "management is what managers do" occurs widely, suggesting the difficulty of ... The management of a large organisation may have three levels: ... |
en.wikipedia.org |
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Free Management Library |
Quality Management · Research Methods · Risk Management · Sales · Social Entrepreneurship · Staffing · Starting an Organization · Strategic Planning ... |
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Welcome to the American Management Association |
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Project Management Institute (PMI) - The largest project ... |
The organization of choice for project management professionalism. PMI establishes Project Management standards, provides seminars, educational programs and ... |
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IT Project Management and IT Service Management Ideas and Analysis ... |
Datamation provides ideas and analysis for IT managers, featuring case studies and trend spotting reports on IT project and service management issues. |
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Management |
International review on management research. Peer-reviewed, occasional. Ejournal, with tables of content, abstracts and full articles available on-line. |
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Society for Human Resource Management |
Advances the human resource profession to ensure that HR is recognized as an essential partner in developing and executing organizational strategy. |
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FEMA | Federal Emergency Management Agency |
Agency of the US government tasked with Disaster Mitigation, Preparedness, Response & Recovery planning. |
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FT.com / Business Life |
Account Manager. Recruiter: Financial Times. Part Qualified Management Accountant. Recruiter: Robert Half Finance & Accounting ... |
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Small Business Management: Advice and Guides |
Online guide to small business management. Find articles, advice and how-to guides. |
www.entrepreneur.com |
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Academy of Management Online |
Academy of Management: This is the official web site of the Academy of Management, with information on membership, journals, list servers, web sites, ... |
www.aomonline.org |
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Business Management, Leadership and Decision Making Strategies and ... |
Provides business management articles, webcasts, online learning, and books as well as conferences focused on leadership and decision making. |
www.bettermanagement.com |
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Object Management Group |
Distributed object computing industry standards group founded in 1989. Defined standards include CORBA and IIOP. |
www.omg.org |
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Management Reading | Global Executive | Business | Economist.com |
The one management thinker every educated person should read Nov 17th 2005 ... The story of Emerson's successful management process is fascinating. ... |
www.economist.com |
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Emerald: Home |
Publisher of journals in management and library and information services, engineering, applied science and technology. |
www.emeraldinsight.com |
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Yale School of Management |
The mission of the Yale School of Management is to educate global leaders for business and society. We pride ourselves in providing a hard-edged business ... |
mba.yale.edu |
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US Office of Personnel Management |
Official Federal Government site listing positions nationwide for special agent, federal police officers and related jobs. |
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Waste Management |
Waste Management is the #1 Residential and Commercial Trash Service Provider. |
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US Office of Personnel Management |
Includes federal jobs listings, upcoming events, numerous humans resources reports, news releases and additional official information. |
www.opm.gov |
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