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Change Management Can Lead to Rigidity and Resistance to Change
"Today's successful business leaders will be those who are most flexible of mind. An ability to embrace new ideas, routinely challenge old ones, and live with paradox will be the effective leader's premier trait. . . Leaders will have to guide...
Crisis Management - or managing the crisis?
There's a world of difference between having a strategically crafted crisis management plan in place and simply having to manage a crisis, "from the back foot." The world was served a painful reminder on the subject, by the inept and vintage...
Get Rid Of Your Asset Management Problems Once And For All
If you are a business owner, even the owner of a part-time lawn mowing service, you still need to pay attention to financial asset management. I am the owner of a small business. I work out of my home and rarely need credit or payments for...
The Difference Between Typical Project Management And Six Sigma Project Management
The Project Management Body of Knowledge (PMBoK) became an accepted standard (as established by the Project Management Institute) that is still widely used in many industries around the world. At a basic level, many of the methodologies...
Time Management for Your Home Based Business
Time management is key to running your home based business, as there often does not seem to be enough hours in the day to do all the things you want to do. However, if you focus your energy and know how to prioritize, you will find that your...
 
Customer Relationship Management - brief history and benefits

Customer Relationship Management (or CRM) puts the customer at the centre of all activities within a company. We well know that with the beginning of e-commerce comes the e-customer. So, a customer relationship management solution helps the company learn more about the customer's needs, complains and other and makes any knowledge gained through interaction with the customer. The general benefits of customer relationship management solutions include much better communication with the customer, increased effectiveness and efficiency when dealing with a customer and complete understanding of the customer. But, the main goal of customer relationship management is achieving better customer loyalty.

I will now put in the article a brief history of customer relationship management. As global competition has increased and products became harder to separate from one to another, the enterprises begun moving from the product-centric view to a customer-centric one. It came clearly as the next step in the e-commerce evolution because of the constant customer wanted access to a company through e-mail, faxes and web sites along with a constant demand for response with a personalized touch. The concept of customer relationship


management seemed to appear in 1992 and then, in 2000 it was acquired by enterprise resource planning (ERP) company. Traditional ERP applications did not include the customer relationship management aspect, so, it was just the next logical step. The network and Internet technology has matured during the time, and now, the customer relationship management has now found its place in the world.

Several enterprises are now turning to customer relationship management strategies and solutions to gain a better knowledge and understanding of their customers along with their needs and complaints. The benefits of customer relationship management solutions could be: increased efficiency through automation, deeper understanding of customers, identifying the most profitable customers and many other.

About the author:

SEO Solutions and one way link publicity services provided by LinkAcquire. CEO LinkAcquire.com and Relativity, Inc. can provide global market exposure and solutions. So, if you want to find out more about Customer Relationship Management, please click this link.

 

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Management - Wikipedia, the free encyclopedia
The phrase "management is what managers do" occurs widely, suggesting the difficulty of ... The management of a large organisation may have three levels: ...
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Free Management Library
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Welcome to the American Management Association
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Project Management Institute (PMI) - The largest project ...
The organization of choice for project management professionalism. PMI establishes Project Management standards, provides seminars, educational programs and ...
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IT Project Management and IT Service Management Ideas and Analysis ...
Datamation provides ideas and analysis for IT managers, featuring case studies and trend spotting reports on IT project and service management issues.
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Management
International review on management research. Peer-reviewed, occasional. Ejournal, with tables of content, abstracts and full articles available on-line.
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Society for Human Resource Management
Advances the human resource profession to ensure that HR is recognized as an essential partner in developing and executing organizational strategy.
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Agency of the US government tasked with Disaster Mitigation, Preparedness, Response & Recovery planning.
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FT.com / Business Life
Account Manager. Recruiter: Financial Times. Part Qualified Management Accountant. Recruiter: Robert Half Finance & Accounting ...
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Small Business Management: Advice and Guides
Online guide to small business management. Find articles, advice and how-to guides.
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Academy of Management Online
Academy of Management: This is the official web site of the Academy of Management, with information on membership, journals, list servers, web sites, ...
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Provides business management articles, webcasts, online learning, and books as well as conferences focused on leadership and decision making.
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Object Management Group
Distributed object computing industry standards group founded in 1989. Defined standards include CORBA and IIOP.
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Management Reading | Global Executive | Business | Economist.com
The one management thinker every educated person should read Nov 17th 2005 ... The story of Emerson's successful management process is fascinating. ...
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Emerald: Home
Publisher of journals in management and library and information services, engineering, applied science and technology.
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Yale School of Management
The mission of the Yale School of Management is to educate global leaders for business and society. We pride ourselves in providing a hard-edged business ...
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US Office of Personnel Management
Official Federal Government site listing positions nationwide for special agent, federal police officers and related jobs.
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