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4 Dynamite Marketing Tactics in Action
One of our most favorite activities while on vacation is eating! Here are a few marketing observations related to that universal need, during a recent vacation. 1. WHICH HOT DOG VENDOR? After completing a morning tour, we were ready for a quick...
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in connection with marketing planning. Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term...
Successful High-Tech Marketing on the Old-Fashioned Internet
When I first began doing business on the Internet in 1997, I believed a widely circulating rumor that all one had to do to become successful (and, wealthy) was to build a web site. Well, after doing so and, repeatedly, making mistakes and failing,...
The 7 Commandments of Marketing
Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING! Marketing is...
What Is Marketing?
To too many people marketing equates to one of two things: - Selling: with all that entails such as the dreaded double-glazing or financial salesman. - Advertising: with all that entails such as the slick young creative and smarmy account person....
 
11 Internet Marketing Strategies to Boost Your Visibility

It's so easy to fall into a 'labor of love' - painstakingly
revamping our websites so that they look absolutely
'perfect' ... or pouring our heart and soul into creating
the best product possible, one that's sure to draw rave
reviews.

The problem is, no matter how great your product or how
gorgeous your website, you need traffic. If people can't
find you, they can't buy from you either. Consistent,
dedicated marketing will help you to draw interested
prospects to your business. Here are a few strategies...

1. Search engines. Optimize your pages and submit your site
to the major SEs. If you're able to rank within the top
10 or 20 sites for a particular key phrase, you'll be
treated to a steady stream of targeted traffic. A good
place to learn more about SE optimization is
http://www.searchenginewatch.com/ .

2. Targeted link exchanges. Find other good sites within
your market and offer to trade links. You and your 'link
partner' will both benefit from each other's traffic ...
plus some of the major SEs are now using 'link popularity'
to help determine your ranking. 'Zeus' is a neat little
robot that can help you with your linking efforts. Find
it at http://www.cyber-robotics.com/index.htm .

3. Build your own opt-in newsletter. Your own newsletter
gives you the opportunity to build your credibility and
keep in touch with your customers. You'll be able to
market your own products or services to them as well -
and even earn some extra income from advertising sales.
Find a quick tutorial on starting your own newsletter
at http://www.buildyourhomebiz.com/ezine/ .

4. Ezine advertising. Ezines are a very affordable way to
reach thousands of targeted prospects for just a few
dollars. A great place to pick up deals on advertising
is http://www.ezineadauction.com/ .

5. Network through message boards. Join a forum where
potential customers or partners may congregate. Become
a contributing and respected member by offering help
and support. Leave your link at the bottom of your
posts; people who have come to know you will click on
your link for more information about you and your
business. Careful, though - it's easy to spend too
much time 'chatting'! Search for appropriate forums
at ForumOne, http://www.forumone.com/index/index.php .

6. Referral marketing. Encourage your customers to refer
others to you. You may want to give them an incentive
to do so - for example, provide them with a discount on
their next order, or offer a quality free gift.

7. Pay-per-click search engines. These SEs offer you the
chance to literally pay for your ranking - a


popular
option, especially for people who don't want to fiddle
with search engine optimization. You simply place a
bid per 'click' - that is, everytime someone clicks on
your link, you pay the bid amount. More information
is available at http://www.payperclicksearchengines.com/ .

8. Major indexes. Get listed with the popular large human-
reviewed indexes such as Yahoo! ( http://www.yahoo.com/ )
and Open Directory ( http://www.dmoz.org ). This can
result in a significant boost in targeted traffic - up
to several hundreds of unique visitors each day!

9. Article submissions. Write about what you know and
offer your articles to other editors and webmasters in
your market. Offer the article for reprint in exchange
for an author byline. Some sites also run syndication
networks, where your article may appear on dozens or
even hundreds of sites! There's always a demand for
fresh, original articles. Ezine directories such as
http://buildyourhomebiz.com/directory.html are a good
source for finding editors that accept articles.

10. Create a free eBook. Give it away to your visitors -
and to other editors or webmasters within your market.
Encourage them to pass it on. Your business will profit
from the free publicity. Free eBooks are an excellent
viral marketing tool; read more in the article, '10
Quick Tips on How to Create, Distribute, and Profit
from Free eBooks',
http://onlinebusinessbasics.com/articles/ebooktips.html .

11. Joint ventures. Partner with other editors or
webmasters within your market to help promote each
other's businesses. This is one of the easiest and most
profitable marketing methods! Examples of JVs include:
ad swaps, newsletter co-opts, barter agreements, special
affiliate commissions, and offering discounts of your
own products/services to each other's customers.

The key here is *consistency*; writing an occasional
article or placing an ad once in a while isn't enough to
give you the targeted traffic necessary to build a solid,
steady online income.

There are lots of ways to market -- start today! Pick
something and just do it. If you don't feel like writing
an article, find some potential link partners. Don't feel
like doing that? Then check your pay-per-click campaign
and make any necessary changes.

Commit yourself to marketing your business -- and hold
yourself to it! After all, it would be a real shame for
a great product to go to waste.

About the Author

Angela Wu is the editor of Online Business Basics, an
exclusive newsletter for eBusiness beginners. Visit her online today
at http://onlinebusinessbasics.com/article.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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