|
|
Do You Know T.O.M.? Tactical Online Marketing
Whether you are new to internet marketing or you’ve been around
awhile, if you become a success, you are going to notice some
things about the “other side” of success. Particularly how the
rest of the market tries to feed on you.
...
Give Me $1 And I'll Have A Powerful Marketing Weapon
One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side.
What on earth could it be? Well, it's my trusty notebook! It is...
Thou Shalt Market: The Ten Commandments of Marketing
OK these Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land. ...
Trade Show Marketing - Getting Prepared for the Big Event
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud...
Why should you care about Niche Marketing?
Why should you care about Niche Marketing? Every Web Guru recommends that you find your niche. All the Internet Marketing experts recommend that find a niche market to worth with. Why? What makes fining a niche so important? Everyone knows there...
|
|
|
|
|
|
|
|
2 Little Words That Work Marketing Magic
In his classic best-seller, How To Win Friends And Influence
People, Dale Carnegie's second chapter is entitled The Big
Secret of Dealing With People. The secret is summed up in this
principle: Give honest and sincere appreciation.
Carnegie said there is only one way to get anybody to do
anything -- by making the person want to do it. How can you
encourage customers to say good things about you and give you
referrals? By giving them what they and all human beings crave:
honest and sincere appreciation.
The Two Magic Words
The big secret of dealing with people (or customers) is often
overlooked or forgotten. It's simply saying "thank you"
consistently, personally and, above all, sincerely. These two
words work marketing magic because customers want to feel
important.
Saying "thank you" is an act of kindness, besides. But don't say
"thank you" for the sake of flattery. It must be sincere. As
Ralph Waldo Emerson once said, "You can never say anything but
what you are."
"Thank You" Promotes Referrals
The uncertainty of referrals can be disconcerting. Can you
control them? No. Can you influence them? Absolutely.
First you must provide a valuable product or service for
customers. (You're already doing this, right?) But perhaps you
can make an even bigger difference in their minds by your
continued interest after you've delivered the product or service.
Each customer has a different level of satisfaction with your
products and services. However, all customers to whom you say
"thank you" are satisfied that they're important to you. This
can determine whether you'll continue a relationship with them
and get referrals.
"Thank You" as Direct Mail or E-mail
If you've never used direct mail and are considering it, start a
thank-you correspondence program. If you've used direct mail or
e-mail but haven't sent thank-you letters or e-mails, start now.
The thank-you letter or e-mail to your customers is targeted
(you know them, they know you),
personal and effective. It's
guaranteed to receive a positive response.
Furthermore, it's a pleasant surprise if it's snail mail. They
see your envelope. They think, this must be something for me to
review, to sign, or worse a bill. Surprise! They're appreciated;
they're important. And you're the one telling them so.
Write a thank-you letter or e-mail at every opportunity. But
don't send one with an invoice or other correspondence. Always
send it separately.
Writing the Thank-You Letter or E-mail
The thought behind a thank-you letter or e-mail may seem simple,
but writing one can be tricky. Here are 9 tips for writing a
winning thank-you letter or e-mail:
1. Keep it brief. A half dozen lines (or fewer) are
sufficient.
2. Make it sincere. This is crucial. If you aren't
careful, it can sound awkward, even when you're trying to be
sincere.
3. Start with "thank you." Dear Ms. Johnson (or first
name, if appropriate): Thank you for ...
4. Make the tone warm, but professional. Be friendly, but
keep it businesslike.
5. Reinforce a positive. Jog their memory of a positive
aspect of the relationship.
6. Offer your continued support. If I can help, please
call ...
7. End with "thank you." Thanks again for ...
8. Use an appropriate closing. Sincerely, Best regards.
9. No ulterior motive. Make it a pure "thank you,"
otherwise sincerity is jeopardized.
Remember: Saying "thank you" is part of building strong customer
relationships over time. Use these two magic words consistently
and watch your repeat business and referrals grow.
(c) 2005 Neil Sagebiel
About the author:
Neil Sagebiel is a veteran copywriter who has served clients
such as Microsoft, The Seattle Times, Lucent Technologies, March
of Dimes, Airborne Express and Unisys. To sign up for his FREE
expert tips to help you write better and sell more, visit
http://www.neilsagebiel.com.
|
|
|
|
|
KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
  |
Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
  |
Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
  |
Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
  |
Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
  |
Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
  |
Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
  |
Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
  |
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
  |
The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
  |
Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
  |
Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
  |
Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
  |
Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
  |
All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
  |
Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
  |
ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
  |
Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
  |
|