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Informative Articles

ALARMING MARKETING TREND
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers...
How to Profit From Article Marketing
Article Marketing is one of the best methods of driving targeted traffic to your site. Whether you are selling your own products or someone else’s, you need people to come to your site and see what you are offering. Only then will they be in a...
Keyword Writing: Internet Marketing That Works
Many clients of Sidhe Communications, http://www.sidhecommunications.com want to know how to increase web traffic. I tell my clients they probably want to increase the number of qualified leads from their web site, not just increase site traffic. As...
Successful High-Tech Marketing on the Old-Fashioned Internet
When I first began doing business on the Internet in 1997, I believed a widely circulating rumor that all one had to do to become successful (and, wealthy) was to build a web site. Well, after doing so and, repeatedly, making mistakes and failing,...
The Sirens Call for Search Engine Marketing
"I want to be at the top on Google!" Ah...the business owner's mantra that echoes throughout the halls of offices around the world. It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in...
 
3 Key Marketing Strategies To Grow Your Business

3 KEY MARKETING STRATEGIES TO GROW YOUR BUSINESS
Copyright 2002 Bob Leduc

Each of these 3 marketing strategies creates permanent
growth for your business -- and obstacles for your
competition. You can use them repeatedly to add new layers
of income to your business.

1. SET UP JOINT PROMOTIONS

Identify the characteristics and activities of your most
profitable customers. Look for other non-competing
businesses already reaching them. Then devise a way to set
up some joint promotions. This proven strategy produces
dramatic results -- for very little expense.

For example, I once saw a clever joint promotion by a
health club and a gourmet restaurant. Both catered to young
professionals and business executives in the same town.

The restaurant's menu included several special dishes
recommended by the health club's nutritionist. It also
distributed discount membership coupons for the club. Even
their advertising mentioned the affiliation -- to attract
health conscious customers who often avoid food prepared in
gourmet restaurants.

The health club's monthly newsletters included a reprint of
the restaurant's healthy new menu items recommended by the
club's nutritionist. They also distributed the restaurant's
discount coupons to their members.

2. UNCOVER NEW NICHE MARKETS

Continually look for new niche markets you can serve. Then
develop customized versions of your advertising appealing
to the special concerns of prospects in each niche. Offer
specific solutions to their unique needs and you'll uncover
new groups of customers eager to buy from you.

For example, I recently bought a new computer system for my
business from a company because they catered to my specific
needs. An ad in a business publication listed their special
web site for small businesses customers. There I was able
to order the exact configuration of hardware and software I
wanted at the price I was ready to pay. They won the sale
by catering to my niche.

TIP: One way to find a new niche market is to evaluate your
existing customers.


Look for groups of customers with
similar characteristics you don't currently cater to in
your advertising. Then create new versions of your
advertising appealing to their specific needs. You'll
attract a lot more customers just like them.

3. EXPLOIT EMERGING TRENDS

Pay attention to changes you notice in your business and
your markets. Try to spot trends you can turn into new
sales opportunities -- before your competitors. The first
company to identify an emerging trend and take action often
becomes the market leader in their industry.

For example, many small businesses took advantage of the
Internet early in its development. They used it to attract
new customers they weren't reaching off-line and to capture
customers from competitors who didn't yet recognize the
business potential of a web site.

TIP: Don't make sudden major changes in your business to
exploit a new emerging trend. Instead, add something to
your business to accommodate it. You don't want to alienate
customers who aren't ready to adapt to the new trend.

Start using these 3 marketing strategies to create
permanent growth for your business. Use them repeatedly to
continue adding new layers of permanent income without
inviting competition.

Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


About the Author

Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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