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Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business...
Google Adsense Profits Mixed In With Affiliate Marketing
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work...
Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial Planners
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. Here are just a few headlines in the news as I write this, generated directly from surveys: ...
Schmidt and Cutler Articulate Marketing Voice for Manufacturers
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to...
The Small Business Marketing Secret You Can Learn In The Cereal Aisle
Have you walked down the cereal aisle lately? There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn, rice and wheat for a few minutes observing marketing in action. If you look closely, you will...
 
5 Breakthrough Marketing Ideas

Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?

You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you can.

I spent last weekend skiing in Vermont with my spouse, nephew and his finance Sonia. We were all having a great time on the slopes, except Sonia. Sonia doesn't have as much experience as the rest of us and was struggling to keep up. Her problem wasn't one of effort. She was working much harder than the rest of us, fighting each turn and slowing her progress down the hill. In a few minutes, I showed her how to tip her skis to make easy, graceful S shaped turns that took advantage of the new shaped skis. After making a run or two, she was skiing twice as fast with less effort, and having more fun.

You too can experience a breakthrough in your skiing, golf swing or in your marketing. If you are like most business owners, you advertise, send out mailings, make sales calls and have a web site. This is what you do to market your business; the way you do these things will make the difference between success and failure.

What would constitute a breakthrough in your business? Like Sonia, you may be inadvertently working harder than you need to be to get the results you want. With a few changes to your marketing strategy and techniques you could be getting a lot more attention, generating more qualified leads and converting more prospects to clients and having more fun.

Here are five ideas to get your marketing headed for a breakthrough:

1.Focus on your target markets' primary concerns in your sales calls, your


brochure, your ads and on your web pages. Your prospects' problems and wants brought you together; use this to keep prospects' attention.

2.Use questions to get the conversation going. Whether you're on the telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help them.

3.Give something away that your prospects need. The more helpful information you give away to prospects, the more business you'll receive in return. Give away ideas they can use and help them understand when and how to use your products and services.

4.Build a mailing list of people who want more of your ideas and information. Use the list regularly to stay in touch and you'll increase your credibility the perceived value of your goods and services, and your sales.

Other Breakthrough Ideas
-When people are at the point of purchase, prompt them to buy additional products and you can double your revenue.
-Call people who have bought your products after a couple of weeks to get feedback. There is a good chance they'll be interested in buying additional products or services.

Whether you want to become an expert at marketing, skiing or cooking, the key is to let go of methods that aren't working for you, and learn and apply the techniques used by the experts. Nine times out of ten, the problem is in getting the basics right. You can achieve a breakthrough in sales when you understand and apply these proven marketing principles and techniques.


About the Author

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Dedicated to serving the educational and professional needs of marketing executives.
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Marketing Magazine - Marketing News - Brand Republic.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
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Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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