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Four Marketing Musts
One of your most important jobs as a solo professional or small business owner is to generate interest in and demand for your products or services. But if you're like many entrepreneurs, you discover finding time for marketing to be elusive. Much of...
Sam, My Border Collie's Internet Marketing Advice! No 5
Sam, My Border Collie's Internet Marketing Advice! No: 5 You have permission to publish this article electronically or in print, FREE of charge, as long as the bylines are included and you only mail to a 100% opt-in list. Sam (that's my 12 year...
The Most Profitable Internet Marketing Strategy Ever
So what's the most profitable internet marketing strategy you can apply to your business right now and start profiting from it for years to come? It's having your own responsive mailing list. Here's how it works: You CAN start today by collecting...
Top Ten Tips To Inspire and Anchor The Marketing Of You…
Marketing is to the realm of business what honesty is to the realm of spirituality; they both trigger much resistance, and both have a bad rap! As farfetched as the connection may appear, it takes honesty to market self successfully in today’s...
Understanding the Difference Between Marketing and Promotion
Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit.
In Marketing 101 at your local...
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5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?
Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities.
YOUR VOICE MAIL MESSAGE Does your voice mail message give additional information about your business? Use this opportunity (you have a captive audience) to provide some additional information. You can mention your website or newsletter, promote an upcoming event, or offer a free report.
YOUR E-MAIL SIGNATURE This is a chance to send a marketing message along with every e-mail that you send. Remember, e-mails are often forwarded. Think viral marketing (if this term is new to you, check out Seth Godin. It’s a good thing). Do you have an upcoming event? Do you offer a free article or report? Are you having a sale? At a minimum put a link to your website in your e-mail signature. In addition to interesting content, think about the color and font of your e-mail signature and create something that is attractive and fits with your brand.
YOUR BUSINESS CARD Use the back of your business card. Don’t leave this valuable space blank. Make an offer for something like a free report, your newsletter, a sample of your services, a discount, etc. Get your business cards out into the world so people can hear about your offer. Ask for permission to leave a few cards at places your clients frequent like stores, restaurants, gyms, waiting rooms, etc.
YOUR EXISTING PROFILES I hope you have profiles on networking websites, directories, clubs, industry associations, and the like out there. Has your marketing message, your offer, and/or your products/services changed since you first created your profiles? I am betting that is a yes! Review all your profiles to make sure
they are up to date. This is a great chance to take inventory of all of the places where you have profiles and create a list you can refer to later. If you have a photograph of yourself to add to your profiles, please do so. Add your photo to your own website if it isn’t already there. Connecting your face with your company makes your company more human and personal. Remember, people buy from people they know, like, and trust. It will also help people recognize you at events.
YOUR COMPANY LETTERHEAD This may seem like a no-brainer but I have seen business owners who don’t have their contact information on their letterhead. Your letterhead needs to include your phone number, e-mail address, and website. This goes for your printed hardcopy letterhead as well as the electronic version.
The only way to know which marketing strategies are working for you is to keep track. This includes the activates above as well as all of your other strategies (networking, referrals, direct marketing campaigns, etc.)
Always, I mean always, ask people who contact you how they heard about your business and record this valuable information. It is easy to do, simply create a list of all of your marketing strategies and how many people respond to each one. It is easiest to do this electronically using a spreadsheet so you can easily calculate percentages and totals. You can also use old-fashioned pen and paper if you must. Whatever method you prefer, just make sure you do it!
It’s time to get into action. Take some time and go through all of your marketing materials. What marketing tools do you have laying around that could be dusted off and upgraded up to work even harder for you?
(c) 2005 Stephanie Ward
About the Author
Life & Business Coach Stephanie Ward helps business owners set their profits on fire! Get your free monthly profit tips plus bonus report at: http://www.fireflycoaching.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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