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15 Top Blog Marketing Tips
1. Place all your feeds on the following website and the directories listed on this page - http://www.rss-feeds-directory.com/blog_lists.html 2. For fast inclusion into yahoo, get yourself a "my yahoo" page - http://my.yahoo.com/ and place your...
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation: ...
Niche Marketing with the Underachiever System
Underachieving is essentially the concept of doing the least work, or at least very little work in the process of trying to gain an income online. With underachieving, one has to target a small sub-culture on the Internet, usually called a...
Picket marketing
Gerald F Kein was a hypnotist. His office was located on the second floor of a building located on a heavily traveled highway at Fort Lauderdale. He was a good hypnotist. But he wasn’t well known. He wanted to change that. This is what he did: He...
The Fifth Law of Gravitational Marketing for Small Businesses: The One Thing That Must Be Present In All Of Your Communication.
When someone is shopping for your product or service today, they have 1000 options.
All the other competitors in town plus all the options online.
With so many options, why in the world would a customer choose you?
99% of all small...
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7 Steps to Marketing Success
Title: 7 Steps to Marketing Success Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 1017 Copyright: © 2005 by Kathleen Gage Web Address: www.kathleengage.com
Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
7 Steps to Marketing Success by Kathleen Gage
In the past it didn’t take nearly as much marketing effort to build a business as it does today. Unfortunately, many people are holding on to the belief that things are still the way they were and are not doing what needs to be done to make their businesses succeed. Marketing your business is something that is a constant process and takes a considerable amount of focus and commitment.
Competition in virtually ever industry has increased. Additionally, there is no guarantee that once you do manage to attract a customer to your business they will keep coming back. We have a highly mobile and fickle society. This simply means it is more important than ever to evaluate what you are doing, why you are doing it, and what you must do in the future in order to stay competitive.
Here are some steps you can take to increase your chances of success in your business.
1.Get clear on your values and mission. I recently read a book called “The Path” by Laurie Beth Jones. She begins the book with a story her uncle told her of his experience during World War II. According to her uncle, if an unidentified person appeared to a soldier and could not immediately identify their mission, they were shot on site. Wow! Would this ever make a person clear on their mission. It was literally the difference between life and death.
This can hold true in business. If we are not clear on our values and mission it is easy to flounder and eventually our business could die. However, by being very clear on your values and your mission, you are assured more of a chance for your business to grow and thrive. Take time to write out what your values are. From there, create a statement that clearly defines what you offer your customers and clients. If you find that you are getting off track with what is important, simply take time to review your written statement.
2.Effective and realistic planning. I strongly suggest you create a solid marketing plan. As a result of completing the plan you will be much better prepared and know whether or not your marketing idea is feasible. Additionally, take time to fully understand how marketing works. Marketing is not a one-time shot or one size fits all. You must plan your campaigns. You must be committed for the long-term and test various types of campaigns as you move forward. The more solid your plan, the more success you will experience.
3.Take action. Once you create a good marketing plan take the necessary actions outlined in the plan. More times than I care to think about, I have talked to business people who put together plan after plan after plan and yet, don’t take appropriate
or consistent action on the plan. For whatever reason time is invested in the plan, but then very little, if anything, is done. Again, keep the long-term goals in mind as you take action.
4. Have realistic expectations. Many people expect overnight results and give up when the results they wanted don’t materialize as they had hoped. Unrealistic expectations always lead to frustration and dissatisfaction. Talk to other business people to find out what they are experiencing at any given time. You may be surprised at what you will learn.
Define realistic, quantifiable performance metrics that reflect your business goals.
5. Be persistent and persevere. There are going to be times when you get very frustrated with what is going on around you. If you don’t think this is true my guess is you haven’t been doing what you are doing for very long. Truth be told, business can be extremely frustrating. There are times things can seem so overwhelming you wonder how you can get through the situation. It is when you revisit why you are doing what you are doing and what your purpose in business is that you can get back on track. If success were easy, everyone would have it. Persistence and perseverance can pay handsomely.
6. Create a focused marketing message. The main purpose of marketing is to identify the appropriate markets for your products and services and then open up a conversation with those markets. That simply means finding market segments that can benefit from your products or services and communicating with them in a way that motivates them to take action.
Keep in mind; the first action is not always going to be to buy. Your customers first action my simply be to stop by your store. Maybe it is to make a phone call to gain more information. Perhaps it is visiting your website to fill in a request form.
Regardless of what the first step is it is what you do after someone takes the first action is crucial to the success of your business. Develop a solid follow up system that allows you to develop long-term relationships with your client base. The health of your bottom line depends on it.
7. Believe in yourself and your vision. Regardless of how much you want something, there will be times the temptation is to give up and throw in the towel. The greatest test of your character is to be willing to follow through to the very end. You must find ways to believe in who you are and keep your vision close to your heart. Many years ago I was taught to keep going on my dreams and to not quit five minutes before the miracle.
Fact is I never know when the miracle will arrive. The only way to find out is continue forward in spite of all outward appearances.
About the Author
Do you want to gain massive visibility within your market? Kathleen Gage can help you do just that. As a published author, keynote speaker and top rated award winning business advisor, Kathleen Gage teaches strategies that give high impact and high return. Sign up for Gage’s FR*EE Report “Learn How a Salt Lake City base consultant made over $100,000 from one idea” at www.kathleengage.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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