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Does your Internet Marketing Pull?
"Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:
1. "Push Marketing" or...
How to Market Your Web Site Without Marketing Costs
The Internet currently reaches more than 800 million users around the world. This makes your potential for exposure much higher than with traditional forms of media. The worldwide online commerce has reached $6.8 trillion by 2004. Companies and...
Optimizing Marketing Programs through Customer Feedback
As Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. Unless we ask our customers, however, we will never know WHY...
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
They deal with jargon-filled press releases, poorly-written news advisories, and gimmicky items like pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve. What is it? It's...
Real Estate Marketing, Do You Use Direct Mail?
Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. However, you level of success in lead...
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A 1-2-3 Guide to Joint Venture Marketing Success
Fact: Two Horses Can Pull About 9,000 Pounds Question: How many pounds can FOUR horses pull?
If you are like me, your initial response was to say that four horses can pull 18,000 pounds. Sounds reasonable--but its wrong!
Four horses can actually pull over 30,000 pounds. What the difference? It's something called synergy. Synergy is the energy or force created by the working together of various parts or processes.
Synergy. That's the power behind what is commonly called Joint Venture Marketing. In a "Joint Venture" or "Endorsed Offer," two parties leverage their assets (client lists, finances, technological expertise etc.) for the mutual benefit of both.
Joint Ventures are commonplace on the Internet. If you have ever exchanged links with another web site or perhaps traded ads with an ezine publisher, then you have engaged in a rudimentary Joint Venture. Unfortunately many marketers stop at this point--failing to enjoy the profit potential of this incredible marketing strategy.
You want to be different, right? Well, I am going to give a simple 1-2-3 formula that will allow you to profit using Joint Venture Marketing.
STEP ONE: You Need a GREAT Product!
This is the key to real success in any business, isn't it? Unfortunately so much of what passes as "useful products" on the Internet is just plain garbage. Too many people promises the moon but delivers nothing but cheese.
Listen, if you give your clients something of value up front then they will become happy customers for life. They will come back and buy over and over again.
Got your product? Great! Now let's move on to...
STEP TWO: You Need a Joint Venture Partner(s)
Here's one of the best methods around for finding Joint Venture partners. Visit http://www.alexa.com and download "Alexa." This will soon become your secret weapon for finding the information you need to make a significant Internet income. Play around with Alexa and you will soon learn how to use its many important features for developing a powerful and PERSONALIZED Joint Venture proposal letters.
Assuming you've got "Alexa" loaded and running, use your favorite search engine and check for key words like:
* Internet Marketing * Marketing * Business Success * Advertising * Online Sales * Making Money * MLM * Entrepreneur * Email Marketing * And any other key words that will find you business owners, e-zine publishers, etc.
If you've done your searches you are ready for the next step. It's now time for...
STEP THREE: Offer a Proposition That Will Make Joint Ventures Happen Like Mad!
You've visited your prospective partners site. You've used "Alexa" to do some strategic research. Now take what you've learned and create a personalize
Joint Venture proposal. Make sure that you make specific references to their site's content to get their attention and assure them they AREN'T getting Spammed!
Here's a letter I use to introduce people to the *Masters of Marketing Inner Circle* (http://allaboutsuccess.com/innercircle/index.html)
Dear______NAME_______:
((If ALEXA doesn't find their name put in Sir:/ Maam))
I represent the fastest growing Internet Site for Business Development on the net and since you seem to be doing well (at least I get that impression from your site)
((*remove the asterisks and write one or two lines about their site, something like: "with your promotion of "Save-A-Patriot Fellowship",))
and since you're obviously stable in business and we know you've been on line since _________ with a significant success in what you're doing, we want to share an idea with you we believe will make you a nice second stream of revenue while rendering a very noble service to your customers.
Since we feel we represent a product that is a perfect non-competitive but needed service you can offer them we believe you'll do rather well so we're prepared to absorb all risk and monetary costs.
If you'll call me between ___ & ___ one day this week, I'll explain everything in full. It will only take about 10 minutes of your time but it can mean thousands of dollars to your bottom line.
I think you'll be excited as I was when I found you on the net. My number is 888-XXX-XXXX and just tell whoever answers I'm expecting your call.
Sincerely Yours,
Your Name
PS If you prefer I call you, just reply to this message with your telephone number and the best time when I can reach you. Make sure you send it with your name in the Subject line so I can pick it out of the many Emails I get and get right back to you.
Is it really that simple! All you have to do is commit to work a couple days a week surfing, finding prospects, and sending out letters. Then set aside a couple of hours each day to make your calls and arrange the deals. It's that simple… and yes, it works.
SO - That's the next and final step!
GET STARTED IMMEDIATELY!
(* Portions of this edition is reprinted with the permission of Mike Enlow, Joint Venture Marketing Consultant and remains protected under the original owner's copyrights of 1997, 1998, 1999 Enlow Enterprises, Inc.)
About the Author
Dr. Bill Nieporte is editor of "The Success In Life Newsletter." You may subscribe by visiting http://allaboutsuccess.com. MAKE THE WORLD'S TOP 50 MARKETING MILLIONAIRES YOUR SLAVE! When you join the *Masters of Marketing Inner Circle* you will get access to ALL their secrets to build your fortune. Get the details now at http://allaboutsuccess.com/innercircle/index.html
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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