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5 Proven Methods for Internet Marketing Success
There are hundreds of ways that you can promote your
online business or website, some more effective than
others. These five proven methods will help you to
generate traffic to your site and also to generate
income into your wallet.
1. One...
Baby Boomers -- Marketing to the "Me" Generation
Unless you’ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the...
Internet Marketing In The Future
What's in store for those trying to become successful in the Internet Marketing field in the future? Will the increasing popularity of the Internet benefit or hinder your efforts? How do I as a marketing professional take advantage of this ...
Online Marketing: 10 Volcanic Ways To Erupt Your Website Sales
Do you want to pump up sales at your website?
If you answer, yes, today is your lucky day.
Below are 10 web site marketing, volcanic secrets to erupt your
sales starting now...
1. Save time and money using ad submitters. You will...
Real Estate Marketing Online -- Are You Capturing Leads or Losing Visitors?
In April of 2005, I conducted a survey of more than 250 real
estate marketing websites. These were not corporate websites --
they were the personal marketing websites of individual agents.
What shocked me was that the majority of these...
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A Professional Copywriter Can Help You Avoid These Seven Common Marketing Pitfalls
Small business owners often make the mistake of believing that they can get by writing their own copy for their marketing materials. Even big corporations sometimes fall into this trap believing they can be just as effective handling copy development in house.
While it’s true that you can produce passable copy this way, you often are missing out on better results—results that a copywriting professional can bring to your marketing efforts. And settling for lesser results means your business isn’t doing as well as it could, and its marketing materials are not providing the return on investment that they should.
The main concern that business owners and marketing directors alike have about hiring a professional copywriter is cost. They fear that the cost will be prohibitive. But in most cases the copywriter’s fees are minimal compared to the overall cost of the marketing campaign. And good copy can improve the success of the campaign by up to 34%.
The reason a professional copywriter can make such a difference to a marketing campaign is not only that they know how to write persuasively…they also know what common mistakes to avoid. If you’re trying to get by using copy written by somebody whose main focus is not copywriting, your marketing materials could be suffering fron one of these common traps.
1. Me-Centered Copy It’s so easy when you’re selling a product or service to focus on that product or service. It seems like a no-brainer. But the truth is doing so can kill your response rate. Professional copywriters know to avoid this me-centered mentality and focus on the prospect instead. This shift alone is enough to make a sharp improvement in any marketing campaign.
2. No Call to Action So many marketing pieces do a great job of getting the prospects attention. They draw them in, convince them of the product or service’s merit…and just when the prospect is ready to buy, they drop the ball, and forget to tell the prospect what to do next. A call to action is a simple, but often overlooked, way to build response rate…and it’s something that every copywriter
worth his (or her) salt will include.
3. Selling Features This common marketing trap is similar to the Me-Centered copy trap. Instead of figuring want the prospect wants to know about your product (why they need it, how it will help them), it’s so easy to just tell them what you know about the product. A professional copywriter will avoid this trap and focus on a product’s benefits, not features.
4. No Testimonials If your copy doesn’t include powerful testimonials, you’re marketing efforts are missing out on one of their most powerful tools. A professional copywriter will always ask about testimonials. If you don’t have them, they’ll offer some tips for collecting them.
5. Where’s Your Target? One of the most common copywriting errors is overlooking the target market. In an effort not to exclude anyone, the copy doesn’t appeal to the people it’s really meant for. If your copy doesn’t immediately grab (and hold) the attention of those your product or service is meant for, a professional copywriter can help your response rate.
6. What’s Your USP? Your Unique Selling Proposition. What sets you apart from the competition. And ultimately why someone buys from you. A professional copywriter will want to know what it is or will help you determine it. And they will use it to make your marketing copy stronger.
7. Don’t generalize. A professional copywriter will spend time researching the market and issues of interest related to your product. They’ll always be specific with the information they convey, adding intrigue and credibility to your every marketing piece.
These are just some of the most common pitfalls that a professional copywriter can help you avoid. By enlisting the services of a professional, you can improve your marketing efforts through a better response rate and an increased return on investment.
About the Author
Heather Robson is a founding partner of DragonFly Creative Media (http://www.dfcreative.com), a company that helps businesses that are overwhelmed or shorthanded move forward with their marketing strategies.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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