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Informative Articles

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special article series,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in. Be sure to...
Internet Marketing: Avoid "Blind Sheep" Mentality
Internet Marketing: Avoid "Blind Sheep" Mentality If you want your online business to succeed, you have to give it your own twist, not follow someone else like a blind sheep. Despite what the Internet marketing gurus tell you, you will not likely...
Start Your Internet Marketing on FULL THROTTLE.
Did you know that the Space Shuttle burns 90% of its fuel load in the first 3% of the journey? Also, did you know a domestic Jet from takeoff runs full throttle until it reaches the defined cruising altitude and then coasts down hill all the...
The Four P in Online Marketing
For those of you taking marketing classes, I am sure you are all very familiar with the 4 P's of marketing. They are Products, Place (Distribution), Promotion and Price. When you are marketing your website, you need to be aware of this four...
The Many Benefits Of Affiliate Marketing
There are so many benefits to affiliate marketing and creating a strong affiliate program. Doing this means you pay for results, rather than advertising that may or may not target your market. When you include an affiliate marketing program as part...
 
A Useful Skill to Acquire to Explode Your Marketing Efforts

Copywriting is by far one of the most important skills you should acquire in order to succeed at your internet marketing endeavors. Some people seem to be naturals while others must learn and practice techniques in order to achieve the ultimate goal of connecting with readers through their emotions. Good marketing will cause your readers to act on their emotions, many times without even realizing it. There are several techniques available. One is creating a sense of urgency by using time-sensitive phrases or deadlines. This idea can be used not only for selling but also for getting signups for your ezine or requests for more information on a topic. The key is getting inside the door for a possible future sale.

Copywriting done well is really just a manipulation game between you and your potential customer or reader. You want to play on their emotions and help show them how you can help with their desires. Notice I stated desires and not needs. A common misconception is that we should sell something our customer "needs", when in fact we should be selling what they "want". Offering something your customer wants combined with a sense of urgency will cause consumers to be more willing to spend larger amounts of money in fear of missing out on the deal, and they will make more impulsive purchases.

Manipulation is a strong word and many people have a hard time achieving this skill. If


you are one of them, in order to off-set these feelings make sure the product you have selected to sell will somehow truly benefit the individual. If you succeed with that idea then you will know it will be something of value to them in exchange for the monetary transaction.

Some main motivators you can include in your copywriting can center on emotions such as love, guilt, greed, fear, personal security and happiness. Everyone has these feelings; your job is to bring them out into full view. Always write as if you are talking to that one individual personally and base your information on how and why what you have to offer will benefit them. The key here is making it seem as though the product is there to benefit them and only them. Take a look at other successful copywriting, see what seems to work and add your own personal touch to that idea. Don't steal but use the ideas to shape and mold to fit your own needs. Developing this skill along with the art of manipulation can greatly increase your sales and success and in turn lead to equating your name as an expert in your field.

About the Author

Kellie Marzolf publishes the GoForTheGold Directory Newsletter where you will find informative articles on marketing, promotion, and ezines. Weekly safelists to join, useful resources and free bonuses in every issue. Begin your subscription today:
http://www.goforthegolddirectory.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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