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Informative Articles

Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost...
How a 7th grader taught me a valuable marketing lesson
I was seeing my younger brother (we're quite a few years apart), as I'm prone to do. He's a great kid. When he smiles, you've gotta smile along with him. It's just impossible not to. But this is about one time he got on my nerves a little. Ok, a...
Kaizen in Online Marketing
Many people throughout the life of online marketing have utilized the use of Kaizen. As a matter of fact I would venture a guess that almost all successful businesses in today’s markets are using it. Which leaves one to wonder, what is Kaizen? Well,...
The Marketing Recipe: Money, Marketing and Me – 3 Keys For Success
You have a great product or service… Now, how should you market it? You have to make others know about what you have to offer. There is no good in having a great idea if you don’t know how to sell it, right? Your motivation is financial...
Website Marketing Mistakes Smart People Make
You have invested your time and money into putting up your company website. Your prospective customers are out there somewhere and you want to make aware of your site, your address, what you offer and why they would want to visit. You have some...
 
Affiliate Marketing With The New Adwords Rules

Are you an affiliate marketer who is concerned about the recent Adwords changes that have threatened to pull the rug from under you? Here is a short note about life of an affiliate marketer under the new Adwords regime.

Before the new rules were announced, many affiliate marketers were posting ads on Adwords which took the prospect directly to the merchant's site. They completely depended on the merchant to get the sale. Now the prospect would become the customer of the merchant, if he bought something from him. However the advertiser has completely lost contact with this person except for getting the credit for the 1 sale that he referred.

The super affiliate did not operate this way. He would advertise on Adwords for sure but send the prospect to a landing page on his own site where he will pre-sell the prospect. This means that he will provide relevant information about the product, an honest review, even mention some shortcomings (if he knows about something), offer tutorials or screen-shots and like. Then he will offer some free gift in return for the prospect's email address for further follow up. From the thank you page here, he will refer the prospect to the merchant's sales page.

This way even if the prospect will not buy anything from the merchant, the affiliate does not lose him


completely. He can regularly follow up with relevant information and send solicitations for other products for long term profits.

This is the way of the masters and if you are following this path, you will end up doing much more work. However there are rich rewards for reaping. The excellent Make Your Content Pre-sell guide (http://www.ebizindia.com/mycps.php) discusses this concept in great details and is a must-have for any serious affiliate marketer.

This type of affiliates will be absolutely untouched by the new Adwords guidelines. However if you have been sending your prospects directly to the merchant, it is high time you made a move. Shift all your campaigns to a landing page on your site and you have no worries.

As a bonus, you even get to eliminate the Aff. or affiliate identification you had to put on every ad, which was a big stumbling block in the sale process.

Best of success for your Adwords campaign in the new era!
About the Author

Are you suffering from the No-traffic syndrome? Arun Agrawal is a search engine optimization specialist and offers guaranteed Top 10 Ranking services at http://www.SEOtop10.com

 

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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
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See all blog posts tagged with marketing on Technorati.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
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www.gmarketing.com
 
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Business marketing - Read everything your need to know about small business marketing.
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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