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15 Minutes of Fame: Unconventional Marketing
Everyone has (within their lifetime) what Andy Warhol referred to as "fifteen minutes of fame", sometimes this fame comes by accident or through some effort of our own. No matter the case, each of us has our moment to shine. Your moment of "crowning...
Learn Successful E-mail Marketing Tips
E-mail marketing campaigns can be integral parts of any
organization's marketing strategy. That's because e-mail
marketing can be a powerful tool for differentiating a brand,
driving targeted traffic to a Web site, and increasing sales....
Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you. Often, Topic A has a controversial element, such as when...
Progressive Marketing Tactic!
I just came across a website recently that had a very unusual style to say the least.
The author professed to be a "Rich Jerk" and proceeded to cast insults to anyone who isn't as rich as he is.
He is very clever and as much as you feel...
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter. Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy...
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Affiliate Marketing With The New Adwords Rules
Are you an affiliate marketer who is concerned about the recent Adwords changes that have threatened to pull the rug from under you? Here is a short note about life of an affiliate marketer under the new Adwords regime.
Before the new rules were announced, many affiliate marketers were posting ads on Adwords which took the prospect directly to the merchant's site. They completely depended on the merchant to get the sale. Now the prospect would become the customer of the merchant, if he bought something from him. However the advertiser has completely lost contact with this person except for getting the credit for the 1 sale that he referred.
The super affiliate did not operate this way. He would advertise on Adwords for sure but send the prospect to a landing page on his own site where he will pre-sell the prospect. This means that he will provide relevant information about the product, an honest review, even mention some shortcomings (if he knows about something), offer tutorials or screen-shots and like. Then he will offer some free gift in return for the prospect's email address for further follow up. From the thank you page here, he will refer the prospect to the merchant's sales page.
This way even if the prospect will not buy anything from the merchant, the affiliate does not lose him
completely. He can regularly follow up with relevant information and send solicitations for other products for long term profits.
This is the way of the masters and if you are following this path, you will end up doing much more work. However there are rich rewards for reaping. The excellent Make Your Content Pre-sell guide (http://www.ebizindia.com/mycps.php) discusses this concept in great details and is a must-have for any serious affiliate marketer.
This type of affiliates will be absolutely untouched by the new Adwords guidelines. However if you have been sending your prospects directly to the merchant, it is high time you made a move. Shift all your campaigns to a landing page on your site and you have no worries.
As a bonus, you even get to eliminate the Aff. or affiliate identification you had to put on every ad, which was a big stumbling block in the sale process.
Best of success for your Adwords campaign in the new era! About the Author
Are you suffering from the No-traffic syndrome? Arun Agrawal is a search engine optimization specialist and offers guaranteed Top 10 Ranking services at http://www.SEOtop10.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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