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Informative Articles

11 Secrets to Direct Response Marketing
Here Are The 11 Secrets To Direct Response Marketing - How To Get More Business To Come To You In A Month Than Most Get All Year! Discover The Real Reason Virtually All Businesses Never Make The Money They Could…And Should Be Making! Secret #1:...
Marketing Lessons From A Las Vegas Strip Club
Just got back to Nashville after 11 days in Las Vegas. I was there primarily to do my first Music Business Brainstorm of the year. This is when I bring in clients, lock them in a room, and we systematically go through their biggest music business...
The Different Types Of Affiliate Marketing
Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of...
Top Five 2005 Required Marketing Tips Needed To Succeed Updated
When marketing your practice, as well as designing your brochure, web site, business card, flier, advertisement, or other marketing efforts, we recommend investing the time and effort needed to effectively address all these tips. Not one of them can...
Why Your Marketing Efforts Aren't Working
A good friend of mine back in college wanted to learn how to play ping-pong. Every night after dinner he would play with the dorm Champ. Needless to say, it was a hopeless mis- match. I would stop by sometimes and watch him get pounded over and...
 
Autoresponder course : The Automated Marketing Tool

Autoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response. Autoresponder programs vary from software set up to run with your desktop email program and automatically answer your incoming email to a script that runs on your server. The script may run a Web-based autoresponder system that utilizes a web page form, or it may run with your pop email account on your server. It is programmed to automatically send out a predetermined message when a message is received to a specified script address or email address.
In addition to the standard autoresponder systems, there are also autoresponders that can send an unlimited amount of follow-up messages. These follow up messages can be set up to automatically be sent out at predetermined intervals. In other words, you can set up your autoresponder to automatically send out a new message each day for as many days as you would like.
This powerful technology is currently being used by some of the top online marketers to reach thousands of potential customers. As you may know, it may take up to seven contacts with a potential customer before closing a sale. By setting up an autoresponder and offering a free autoresponder course, you can completely automate a portion of your marketing efforts.
The first step in creating an autoresponder course is to decide upon a subject. Your course should focus on a subject in which you have a great deal of knowledge and target your potential customers.
Once you have selected your subject, you'll need to make a list of topics. Each topic will represent one lesson. If you have five topics, then you can offer your visitors a free 5-day course. If you have ten topics, then you can offer your visitors a free 10-day


course and so on.
Separate each of your topics into course lessons. Your first lesson should welcome your subscriber to your course and explain a little bit about what they are going to learn, followed by the first lesson.
The key to creating a successful autoresponder course is to provide quality information that will be of interest to your target audience. Each daily topic must contain valuable information or your reader may decide to unsubscribe. In addition, make sure you include information in regard to your course such as the lesson number, lesson title, information about your products or services and highlights of the next lesson.

Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.
After you've written your course, you'll need to transfer your text into an autoresponder. You can find free follow-up autoresponders here:
http://www.getresponse.com/ and http://www.fastfacts.net/
Sign up for a follow-up autoresponder and follow their instructions in regard to setting it up.
Once you've gotten your autoresponder set up, your final step will be to place your course information on your web site. This will include a description of your course and a mailto link to your autoresponder.
By offering your visitors a free autoresponder course, you are not only providing them with a great service, but you are also automating a portion of your marketing efforts. This form of free advertising can increase your sales considerably.
I hope this helps in your future marketing decisions.

About the Author

David Bell
http://www.wspromotion.com/
Advertising research and development center

 

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