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10 SHORT MARKETING QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITE
1. Marketing “You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” Noel...
Are You Using This Internet Marketing Secret?
If you are trying to sell a product or service on the Internet, then you are probably doing so through an affiliate program. You signed up as an affiliate (usually for free) and they gave you an affiliate ID (user name or number). They may have...
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter...
Of Habits, Focus and Success in Online Marketing
Of Habits, Focus and Success in Online Marketing by Ed Duvall "Ask not for whom the bell tolls, it tolls for thee". - John Donne The above literary quote may or may not be familiar to you. Its' meaning - We are all mortal, and...
Written vs. Audio Marketing?
Are you ready for some interesting figures? * People remember only 10% of what they read * People remember only 20% of what they hear * But people remember 50% of what they both read and hear! ** And it is found that audio increases...
 
Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.

Hot Dope #1) The more that your potential customers see your name in front of them, the more likely they are to call your number (and not someone else’s) when they need the services you offer.

Many marketing efforts go unrewarded, not because they were off target but simply because they weren’t given enough of an opportunity to work. Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep the audience’s attention.

Get your name out there, do it on a regular basis and people will remember you when they need someone in your line of business. Actually, this particular “Hot Dope” cannot be stressed enough – and failure to adhere to it is the #1 reason new businesses fail.

You should also know that taking the time to really see which pieces will generate the response you want will pay off. Don’t just totally give up when a response is low – persistence is vital.

Hot dope # 2) Measure your Return On Investment (ROI) in terms of actual MONEY not response rate. An advertising vehicle is working when the MONEY that it brings in has more value than the MONEY and time that is spent on the marketing.

Don’t fall into the trap of becoming discouraged by a small number of callers responding to a large number of pieces. If you spend several hundred dollars to be in the view of a few thousand possible leads, it may only take a few customers responding for you to make enough of a profit for this type of marketing to be valuable. The usefulness of any vehicle can only be determined


after the amount of income generated by the promotion has been calculated. If you spend 1/5 of what you generate or generate 5 times what you spend, your campaign was successful.

Hot dope #3) It is much easier to "sell" a prospect once you get them to call or come in to your store. In 2-Step Marketing, step 1 is to get them interested; step 2 is having them speak to a representative to get all the details – and get “closed” by that representative.

Your design must be eye catching and informative, but don’t try to close the sale by explaining all of the details in one piece of advertising. The details of a business transaction often take many more words to explain than the main concept of what is being sold. For example, if your company offers great prices depending on the quantity purchased, there is no need to list the prices for every quantity that you sell. Simply give examples of two or three different quantities and state somewhere in the advertisement that other discounts are available for other quantities. This will prompt them to call to get the rest of the details once you have gotten their interest.

Marketing can be as simple as 1-2-3 when you know the basics. By no means have I given you all the basics here, but by learning and implementing these 3 marketing fundamentals, you are already on your way to marketing success!


About the Author

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets to others. For more free marketing advice, visit her website at www.postcardmania.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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en.wikipedia.org
 
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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