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7 Tips for Successful Postcard Marketing
7 Tips for Successful Postcard Marketing Copyright 2005 Bob Leduc http://BobLeduc.com Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of...
A Common - Yet Easily Avoidable - Marketing Mistake
Title: A Common - Yet Easily Avoidable - Marketing Mistake Author: Kathleen Gage Email: Kathleen@turningpointpresents.com Word Count: 757 Copyright © 2004 by Kathleen Gage Web address: www.kathleengage.com Publishing Guidelines: You may publish...
Internet Marketing - A Maze In A Haze?
Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route......dead end. Someone sends you off down another route with a big smile on their face.......another dead end. Another route looks...
Internet Marketing Help
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Marketing's Endless Road
Something to remain aware and mindful of regarding marketing...it's never done. Marketing is an ongoing business event. Programs, incentives, language, exploring niches, signage, color, guarantees, timing, partnerships, and placement - it never...
 
become an opt-in marketing master

Opt-in e-mail marketing is a great way to truly target your
market audience. It has one of the lowest costs compared to
traditional direct marketing methods, since you eliminate
the expense of printing, postage and so on. It can produce
the highest form of response than any other form of internet
advertising.

Since you can truly target your core audience the likely
hood that your message will get across to the right audience
with the smallest effort, this alone should be a motivating
factor in starting an e-mail campaign.

Since e-mail marketing is so fast you can develop time
sensitive offers very quickly. You certainly will build
traffic to your sites as customers receive more e-mails from
you, and since you can target them so precisely you will
develop your niche market very quickly.

One of the strongest factors about opt-in marketing is that
the information that you are sending is information that
they requested to receive. Also your messages can easily be
forwarded to anyone that the receiver thinks may be
interested in the message, which means free marketing to
your website and products.

Types of e-mail marketing list

opt-in: this is where a person registers and is asked to
make selections on subjects that they are interested in
receiving e-mails for. No confirmation e-mails are sent.

confirm opt-in: this is where a person registers and is
asked to make selections on subjects that they are
interested in receiving e-mails for. They will also receive
an e-mail confirming their membership.

double opt-in: this is where a person registers and is asked
to make selections on subjects that they are interested in
receiving e-mails


for. They will also receive an e-mail
confirming their membership but they have to actually have
to click on a link confirming that they want to join. If the
link is not clicked on then the membership will not be
granted. In my option this is your best option since the
person basically has to confirm membership.

opt-out: this is where a member goes via a registration
process and selections are already pre-selected. So the
member has to actually opt-out from receiving e-mails on a
particular subject or offer.

Marketing Methods

If you want to continue an existing relationship with your
customers I would create a newsletter. This is a great way
of reminding your customers of your website and services.
it's also a great way to introduce new services and special
offers. Make your offers time sensitive and you will see
people taking advantage of your offer left and right.

If you want to target new customers you should take
advantage of using an opt-in list. Do some research by doing
a search on your favorite search engine such as
www.laplounge.com you will find tons of companies just shop
and compare before you commit to anyone company.

If you don't want to start a newsletter, try sponsoring one
it's a great way to let your prospects know about you and
your services. This is also a good option because you should
sponsor newsletters that your target market might be
reading.

Take advantage of all the free resources available to you on
e-mail marketing, and you will continue to grow your
business using one of the best marketing tools available.

About the Author

Wilson Davalos is the founder of www.laplounge.com "the best search on the net"

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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