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Informative Articles

Endorsement Marketing Secrets
Endorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. Choose people that are related to your business and might actually use your product or...
Marketing to Today's "Distracted" Consumer
The average consumer today is exposed to a deluge of 1,700 marketing messages during a single 24-hour period according to recent advertising industry numbers. Look around you, we marketers have pasted, injected and/or overlaid marketing messages...
My Marketing Budget Is Small. How Can I Make The Most Of It?
For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are...
The Art of Using Blogs to Their Full Marketing Potential
As an Internet entrepreneur, you're more than likely aware of the ability of blogs to increase the bottom line of your e-business. Most everyone who sells online, either their product or someone else's, or runs a blog that they have monetized with...
Wise Man Marketing
It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet. You take a sip of new blend coffee...
 
become an opt-in marketing master

Opt-in e-mail marketing is a great way to truly target your
market audience. It has one of the lowest costs compared to
traditional direct marketing methods, since you eliminate
the expense of printing, postage and so on. It can produce
the highest form of response than any other form of internet
advertising.

Since you can truly target your core audience the likely
hood that your message will get across to the right audience
with the smallest effort, this alone should be a motivating
factor in starting an e-mail campaign.

Since e-mail marketing is so fast you can develop time
sensitive offers very quickly. You certainly will build
traffic to your sites as customers receive more e-mails from
you, and since you can target them so precisely you will
develop your niche market very quickly.

One of the strongest factors about opt-in marketing is that
the information that you are sending is information that
they requested to receive. Also your messages can easily be
forwarded to anyone that the receiver thinks may be
interested in the message, which means free marketing to
your website and products.

Types of e-mail marketing list

opt-in: this is where a person registers and is asked to
make selections on subjects that they are interested in
receiving e-mails for. No confirmation e-mails are sent.

confirm opt-in: this is where a person registers and is
asked to make selections on subjects that they are
interested in receiving e-mails for. They will also receive
an e-mail confirming their membership.

double opt-in: this is where a person registers and is asked
to make selections on subjects that they are interested in
receiving e-mails


for. They will also receive an e-mail
confirming their membership but they have to actually have
to click on a link confirming that they want to join. If the
link is not clicked on then the membership will not be
granted. In my option this is your best option since the
person basically has to confirm membership.

opt-out: this is where a member goes via a registration
process and selections are already pre-selected. So the
member has to actually opt-out from receiving e-mails on a
particular subject or offer.

Marketing Methods

If you want to continue an existing relationship with your
customers I would create a newsletter. This is a great way
of reminding your customers of your website and services.
it's also a great way to introduce new services and special
offers. Make your offers time sensitive and you will see
people taking advantage of your offer left and right.

If you want to target new customers you should take
advantage of using an opt-in list. Do some research by doing
a search on your favorite search engine such as
www.laplounge.com you will find tons of companies just shop
and compare before you commit to anyone company.

If you don't want to start a newsletter, try sponsoring one
it's a great way to let your prospects know about you and
your services. This is also a good option because you should
sponsor newsletters that your target market might be
reading.

Take advantage of all the free resources available to you on
e-mail marketing, and you will continue to grow your
business using one of the best marketing tools available.

About the Author

Wilson Davalos is the founder of www.laplounge.com "the best search on the net"

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
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marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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