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A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?
And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever...
Be inspired and take your marketing to another level
You can't change the direction the wind blows but you can adjust the sails: be inspired and take your marketing to another level: http://metamorphosis.0catch.com About the Author
Certified "Guerrilla Marketing" professional, affiliated with...
Powerful Direct Marketing Numbers
Direct Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing". It works because, no matter what you have heard,...
Thou Shalt Market: The Ten Commandments of Marketing
OK these Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land. ...
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!
Many of Toby's days are spent perched on the top of my monitor as I work here on my...
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Boosting the Sales of Your Internet Marketing eBook or Any eBook
When you put your all into learning something that you need to
know, you can bet that other people can benefit from what you
have learned. Internet marketing is one of those topics that
lots of people need help with. So once you've gained knowledge
and experience writing and selling an internet marketing ebook
might be a good opportunity for you.
In order to make money in ebook publishing, you have to have a
product that people want. How-to books that fill a need are
undoubtedly best-selling ebooks. An internet marketing ebook
falls into that category.
There is nothing worse than an internet marketing ebook or
how-to ebook that is filled with junk. Thus, in order for your
internet marketing ebook to be a best seller, it has to offer
useful information. If it doesn't, you'll get return requests
and charge-backs left and right. Besides, if you don't have
quality content in your internet marketing ebook, you can't
comfortably offer a money back guarantee which is actually a
vital aspect of marketing ebooks for profit.
Every ebook, especially an internet marketing ebook, needs to
have a clear purpose before you begin to write it. Decide who
your target audience will be - who will buy your book? Selecting
a niche market to sell your internet marketing ebook to is half
the battle. When you narrow your market rather than trying to
satisfy the masses, you will have a much higher quality product
and less competition. The trick to producing a best seller is to
provide a solution to an existing problem that isn't effectively
solved by numerous competitors.
Add value to your internet marketing ebook by offering freebies
as bonuses for buying the ebook right away. A customer's
perceived value is very important. Examples of bonuses might
include things like a report on how to set up an affiliate
program for an ebook, how to manage a pay-per-click campaign, or
how to write results-oriented sales copy for an internet
marketing website.
Realize that if your internet marketing ebook is going to make
money, you've got to apply the internet marketing principles
that will get your ebook noticed, walk the prospect through the
sales process and close the sale. The first principle is driving
traffic to your website. Whatever internet marketing techniques
you use to accomplish that, targeted traffic is vital. Once you
have visitors at your website the sales process kicks
in.
Long-copy sales letters are undoubtedly best for selling an
internet marketing ebook or any other ebook for that matter.
Short copy just doesn't cut it. You see, when you are selling
information products online, like an internet marketing ebook,
you don't have the advantage of a face-to-face sales
opportunity. Your web copy has to accomplish the sales for you.
To close the sale, the copy must convey a unique selling
proposition - one or more things that stand out apart from your
competition. It has to be attractive and compelling to your
well-defined target market with headlines and subheads that grab
attention by stating the product's benefit or solution, or
invoking curiosity. Your pricing strategy and relative bonuses
must give readers a high perceived value so they feel they are
getting an internet marketing ebook and additional information
or products that are worth what they are paying.
The sales copy also has to build credibility either by stating
the author's credentials, using testimonials, or both. The
reader's objections also have to be countered by the sales copy.
This can be accomplished by addressing them directly and by
offering a money back guarantee.
A long-copy sales letter for selling an internet marketing ebook
or another "how to" ebook that creates a sense of urgency can
result in immediate sales. People have a tendency to be impulse
shoppers so creating urgency by offering a "limited time" price
or bonuses or making the product available only for a limited
time will prompt the close of the sale.
Another factor to consider when writing sales copy for your
internet marketing ebook is, buyers want to know they can
contact you. When you provide valid, easy-to-find contact
information your credibility increases tremendously and as a
result so will your sales for your internet marketing ebook or
any ebook you choose to publish.
Article
Distribution Service by rcplinks.com
About the author:
Copyright Christopher Enders. Internet marketing doesn't have to
be a "hit and miss", "learn from your mistakes" mission. There
are people out there who have mastered the art and are willing
to share their successful strategies. For some of the most
comprehensive internet marketing strategies available today,
visit
http://BiznessTips.com.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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