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3 Key Marketing Strategies To Grow Your Business
3 KEY MARKETING STRATEGIES TO GROW YOUR BUSINESS Copyright 2002 Bob Leduc Each of these 3 marketing strategies creates permanent growth for your business -- and obstacles for your competition. You can use them repeatedly to add new layers of...
A Marketing Formula That Works
Marketing is all about helping people get what they want, and you use marketing vehicles -- ads, flyers, sales letters, telemarketing, face-to-face sales presentations, etc. -- to let your prospects and customers know that they can get what they...
The End Of Marketing
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
What the Heck Does Vincent van Gogh Have to do With Internet Marketing?
What the Heck Does Vincent van Gogh Have to do With Internet Marketing? Everything and Nothing! On my modest marketing web site I have a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back. It makes my main...
Will Online Marketing Work For You?
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Cost Effective Marketing Methods can yield the Best Results

Cost Effective Marketing Methods can yield the Best Results

Low budget marketing methods can yield the best results. I’ll not give the organization’s name but let me share the experience with you all. A very new branch opened in a metropolitan city KOLKATA which is in India in the year 1999 - 2000. This year was not too tech savvy year in KOLKATA. Email was very recently launched. We had a very small space to start with 450 Sq. Ft. This included a washroom & a Manager’s Cubicle with a small space for preparing tea. If 6 people were together then the place got congested.

It started with a very low budget. The organization didn’t even approve money to send mailers. We were provided with two landline telephones and Leased Line connection to send mails with two computers. No funds, no fliers, no leaflets, no pamphlets.

The only way was field work & Emails. We couldn’t send huge number of mails as the Email ID would have been blocked. We contributed our database. Made a good list and started mailing customers individually.

The Customer Support Executives were supposed to mail the clients one by one and out of every 30 mails we used to get atleast one response.


But this was what we didn’t expect. We thought atleast one out of ten persons should be interested.

Sitting recluse one day I realized that we need to give them some good offers but we were not supposed to provide any according to the Corporate Office. We bundled the services and re-mailed the same customer list.

Bingo!!!!! We did it. This time the same database gave us a result which was really amazing. Out of every ten emails four were interested. Isn’t that great?? It was indeed a very good marketing procedure. Just with almost zero expenses we did the marketing and within two months we moved to a new office which was 2000 sq. feet.

Observing this I was delighted. I was the main person with this idea at that time, so I was also promoted. But what I learnt is that it needs good marketing skill to do marketing but not big investment to do marketing always.

About the Author

Upal Chakraborty is a Techno Marketing personnel since 1997 when he was just 18 years. With his creative ideas he became the Asst. Manager when he was 19yrs. Now as the age of 26yrs he is associated with I-way Infocom as the Country Head - Business Development & Operations.

 

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Marketing.org - Home of the Business Marketing Association
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Advertising, Marketing, Media and PR News - Brand Republic
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Offers a Canadian source of news and articles on marketing, advertising and media.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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