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Get Business Now: Play by the Marketing Rules
Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only...
Overview On Qualitative Data Collection Techniques In International Marketing Research
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers. When thinking of market research, surveys are most likely the first technique that comes...
The Sheep, The Shepherd and an Internet Marketing Fleece-Job
You have a site that's just returning on investment; nothing more or perhaps a lot less. You believe in professional services as they're the experts. You have little knowledge in their field, nor the time and resources for private research or...
Will Online Marketing Work For You?
Will Internet Marketing Work For You? The answer is a very definite Yes. Can I earn an income with online marketing? Again the answer is yes. What kind of income, small, moderate, or large? Answer, It's your choice. First of all, it's the...
Yardstyle Marketing
It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is. Here in my country of Jamaica, the average person does not even know how to...
 
Cost Effective Marketing Methods can yield the Best Results

Cost Effective Marketing Methods can yield the Best Results

Low budget marketing methods can yield the best results. I’ll not give the organization’s name but let me share the experience with you all. A very new branch opened in a metropolitan city KOLKATA which is in India in the year 1999 - 2000. This year was not too tech savvy year in KOLKATA. Email was very recently launched. We had a very small space to start with 450 Sq. Ft. This included a washroom & a Manager’s Cubicle with a small space for preparing tea. If 6 people were together then the place got congested.

It started with a very low budget. The organization didn’t even approve money to send mailers. We were provided with two landline telephones and Leased Line connection to send mails with two computers. No funds, no fliers, no leaflets, no pamphlets.

The only way was field work & Emails. We couldn’t send huge number of mails as the Email ID would have been blocked. We contributed our database. Made a good list and started mailing customers individually.

The Customer Support Executives were supposed to mail the clients one by one and out of every 30 mails we used to get atleast one response.


But this was what we didn’t expect. We thought atleast one out of ten persons should be interested.

Sitting recluse one day I realized that we need to give them some good offers but we were not supposed to provide any according to the Corporate Office. We bundled the services and re-mailed the same customer list.

Bingo!!!!! We did it. This time the same database gave us a result which was really amazing. Out of every ten emails four were interested. Isn’t that great?? It was indeed a very good marketing procedure. Just with almost zero expenses we did the marketing and within two months we moved to a new office which was 2000 sq. feet.

Observing this I was delighted. I was the main person with this idea at that time, so I was also promoted. But what I learnt is that it needs good marketing skill to do marketing but not big investment to do marketing always.

About the Author

Upal Chakraborty is a Techno Marketing personnel since 1997 when he was just 18 years. With his creative ideas he became the Asst. Manager when he was 19yrs. Now as the age of 26yrs he is associated with I-way Infocom as the Country Head - Business Development & Operations.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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Pages tagged with "marketing" on del.icio.us
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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