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Advertising And Marketing, Finally, A Plan!!
First things first, let's define the two. Advertising is the act of getting your message in front of an audience. There are any number of ways to do this, that's really not the theme of this message. Being able to track a sale backwards to the...
Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months! Putting...
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to
stitch. According to The American Heritage Dictionary , a
brochure is "a small booklet or pamphlet, often containing
promotional material or product information."
Accurate, yes....
The Rich Jerk: a Marketing Odyssey - Part 4 - Man that was Easy!
Ok, so in my last article of this series, I sold the punch. I've already reviewed the Rich Jerk 's ebook for you, and I've recently revealed that I'm going to use incentivized marketing to give away as many of those 97$ digital guidebooks as I can....
Top 10 Marketing Pitfalls
If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
The problem is you don't realise you have fallen...
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Developing a Marketing Strategy That Will Earn You $3000+ From Associate Programs!
Associate Program (APs)) are the hottest moneymaking opportunity available today. Easy to join, you can be up and running within an hour.
Despite the ease of joining, however, most AP members never make any profit. In one program from which I earn (on average) $3,000.00 monthly. I have also recruited 75 associates to join this program. What I recently discovered is that 68 of them HAVE NEVER made a sale.
This article is written to help those who have never earned profit. I will introduce five of the essential marketing strategies you must adopt NOW to earn big profits from Associate Programs.
~~~~~~~~~~~~~~~~~~~ Pre-sell Your Product ~~~~~~~~~~~~~~~~~~~
Most APs provided its Associates with a free website complete with all the essential elements of a effective online sales presentation (sales letter, testimonials, free bonuses, order processing, guarantees, etc.) If this material is well crafted, it will result in the conversion of a large percentage of your site visitors into product buyers (called the CR or conversion rate).
You can increase your CR if you learn how to *pre-sell the product* before people visit the main site. As an owner and advocate of product X, you are in a position to provide a personal endorsement - the single most effective strategy for successful AP marketing.
There are several ways to share this endorsement. You ought to begin by creating several "pre-sell pages" on your own domain that contain your endorsement. You should also be prepared to share your endorsements with your opt-in email list. Both of these topics will be addressed in a moment.
~~~~~~~~~~~~~~~~~~~~~~~~ Procure Targeted Traffic ~~~~~~~~~~~~~~~~~~~~~~~~
Once you've got your "pre-sell page" you need to get traffic to your site. Without traffic there will be no sales. The trick is to attract the right kind of traffic - people who visit your site interested in what you are selling.
Suppose I market a company the best tasting doggie bone ever developed. What would be better: attracting 1 million cat lovers to my site or 5,000 dog lovers. In this case bigger is not better!
This is why you must create your own "pre-sell pages." It allows you to build pages that are indexed by the search engines using different search criteria that will allow you to target a particular niche market.
Suppose you are selling a product that helps people write a more persuasive sales letter. What niche market can you address that needs such knowledge? Right now I am preparing a marketing plan geared toward the clergy - many of whom are called upon to writes letter to raise funds for various ministry endeavors. Most have no clue how to write those letter- but I have a product that can help!
Do you see the potential here?
~~~~~~~~~~~~~~~~ Prove Your Worth ~~~~~~~~~~~~~~~~
The Internet is fill with many scams and shams. People need proof that they are not being "taken for a ride."
My best selling AP recently introduced a free e-book that they could easily sell for
$50-$100. It is being given away, however, to prove the worth of the main program.
Do same thing for you program? Write an informative article about the subject addressed by your program. Include a link to your "pre-sell page" in your resource box. Submit it to Ezine editors for possible publication. This strategy works!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Position Yourself Above Your Competitors ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Why should a person buy from you rather than one of your competitors? You need to provide them a compelling answer to this question. You must create an offer (within the guidelines of your AP rules) that will convince somebody buy from you.
Do some inventory. Explore what you can offer that you fellow associates can't provide. Perhaps you can give them a product you've created and sell as a free bonus when they buy from you. It might even be possible for you to use a portion of your profits to "gift" them into another program or business you represent. Maybe you can offer a 30-minute consultation in a field of expertise.
Suppose you market a product that pays you a $100.00 commission each sale. Also suppose you get five sales per month - or $500.00. Next imagine that your bonus will cost you $20.00 per sale--but net you five additional sales! Which would you prefer: 5 x $100 or 10 x $80? Now if you selected the first option, please unplug your modem and turn off your computer. :)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Publish Follow Up Marketing Materials ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Recently I got this note from one of my Ezine subscribers:
"For a couple months I've been reading about your endorsement of *product X.* Several times I visited your site - but never paid for the program. In your last message, however, something clicked and I went right over to place my order. Now I am writing just to say thanks for pointing me in the right direction!"
This note reveals several important marketing lessons you'll need to learn to succeed in online marketing!
1) You need to have several ads and endorsement ready for each product you represent. Marketing is an ongoing process, not a one shot deal!
2) You need to have a automatic delivery system ready to share your ongoing marketing materials with prospective buyers. There are many follow-up Autoresponders on the Net. Get one!
3) You need to effectively manage an opt-in list of people who are willing to receive your marketing information. You will find a valuable free tutorial aimed at helping you start your own Ezine at http://ezinesuccess.com.
Despite all the ads I purchase, pages I submit, and links I exchange, my number one source of profit comes from being the editor of an Ezine.
About the Author
Dr. Bill Nieporte is editor of "The Success In Life Newsletter." Subscribe by visiting http://ezinesuccess.com. Read the bizarre experiment about the "Internet Marketing Guru who Couldn't give Away $100 Bills!" The full story is at http://www.roibot.com/w.cgi?R250_free1
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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