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Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing...
How to build the HIOD Auto-Pilot Email Marketing Machine
This article was written with the goal of helping you to put more money in your pocket... plain and simple. I've made a big effort to eliminate all fluff and keep it simple, concise, and straight to the point. By the time you have finished reading...
Low-cost Surefire Marketing Ideas
Permission to reprint articles as long as bio line stars intact. There are lots of ways to advertise your business that cost money, and they work, but there are also more innovative ways that don't. Non-profits offer one venue for promoting that's...
Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo
When a big story breaks, hundreds of media people begin searching for subject-matter experts to interview. They are also suddenly very receptive to stories that tie into the big story. But...the window closes as quickly as it opens, for two...
The Damn Truth About Network Marketing
The Damn Truth About Network Marketing:
How I Was Wrong and How You Can Learn From My Mistakes
by Scott Lucas
© 2003, http://www.WebCashLeads.com/2894
It’s interesting to hear people’s opinions about Network Marketing. There...
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Email Marketing Systems to Help Boost Exposure and Profits... System #2 - Free eMarketing Kit
We talk a lot about having a foundation and having a foundation is so vital to any business be it on or off line. Now having one is one thing but if you are like most and have no idea how to even build a foundation, then I can understand where people will become frustrated.
So, let's work on building a foundation for you. With a foundation in place you will at least know that there are some tactics out there that you can totally count on to deliever a consistent result for you. Once you have a foundation, then you can add in a new marketing tactic into your mix, test it, adjust it where it may need be and track it to see if the result is consistent. If it proves to be then of course that tactic now becomes another within your foundation.
UNDERSTAND THIS...not every tactic is going to work for you. There are many reasons why this may be the case. You might have decided to cut a step and doing so of course could jepordize your outcome. There are many variables which can come into play. The thing is that you TRACK and ADJUST until you FIND the right mix for your business.
So, are you ready? Ok then, let's roll up our sleeves and get at a system here, shall we??
There are TWO credo's that immediately come to my mind immediately when I think of email marketing strategies. I want to share them with you and I really want you to write them down on a sticky note and keep them someone where you will see them constantly.
Here they are... 1. How can I use this tactic so that I am always adding to or building a list?
By asking yourself this question you are putting yourself in a proactive state, which is fantastic! Many people are more reactive when it comes to their marketing efforts and reacting is like the little mouse running in that wheel in a cage, he spends all that time running and running and never gets anywhere. Its the same with people who are reactive, they spend all that time reacting and not getting anywhere with their marketing results.
2. You CAN'T market to a ghost
Hits to your site doesn't mean "jack" if they don't buy and if you don't have a tactic in place that will enable you to follow up with that traffic. If you can't capture an email address and a name, then all you are doing is marketing to ghosts.
There are 1000s of sites out there that don't have an effective way of capturing an email address and a name so that they can follow up and build a relationship with. Many of these sites are affiliate sites and because of the way they are set up you aren't able to make any changes to them. The way around that is to build your own theme-based site, add in your email marketing systems and of course your affiliate programs. It sounds hard, but it isn't and it shouldn't surprise you that all this is the exact strategy that the top affiliate profit earners use.
With that said, let's look at another system to have in place for the purpose of email marketing.
What we are going to do is put together a free
eMarketing Kit which will consist of four items:
1. A newsletter subscription A newsletter is a fantastic way to follow up with a prospect and of course to further in the developing of trust and rapport with prospects, or as you have no doubt read about..."relationship marketing."
2. A Sponsor Announcement This can be an ad for your affiliate program or anything else that you are marketing.
3. An eCourse/Report Another list building tool for you, whether you go the eCourse route or the Report route the key points to remember is that: 1. the piece is information based and is going to help the propsect. 2. Load it into an autoresponder so that you can capture the name and email address.
4. A viral marketing tool This can be an ebook that is customized with your name, site address and/or email address. A propsect can have it for the cost of their name and email address and in return they can use it on their site. Now you have a name on a list and of course you are leveraging your marketing efforts through them. Take it one step further and offer your prospect the choice to customize your ebook with their information for a small fee and you have just added an income stream into the mix. Now how cool is that???
You write a "sales page" (yes, even for a freebie kit like this) and have the items in place with little graphics, lay it out so it looks professional and not just slapped together. Set up "A" pop-up and place it on your site and an enticement and of course write classified ads directing people to your free eMarketing Kit and you are away to the races.
-----NOTE----- I know that people hate pop-ups but they do work. The unfortunate thing is that many went over-board with them and because of that it ruined it for the rest of us who use pop-ups properly. One pop-up is ok - try it and see how your return rate is ------------------
This whole system takes about 30 minutes to maybe an hour tops to put together.
If you want to see a eMarketing System in place like this already then go to http://www.profitspace.com/ib/instantboost.html Follow through the steps and learn how you can use this very same system on your site as well. If you want to go further and research more email marketing systems like this one, then check out www.profitspace.com/articles.html for a series of 12 systems to help with your email marketing campaigns.
There you have it. A system that is so easy anyone, regardless of their level of internet experience can put together. It just takes 4 enticements that are easy enough to find and you're off to the races ;o)
About the Author
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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