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A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. ( http://www.mailwasher.net )
However, one thing that we often fail to...
Branding Cures Several Marketing Headaches
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and...
Demand and Supply and Marketing
Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available...
How to Keep your Marketing Strategy and Sales on Course
When a company announces that they’ve lost a billion dollars in the first three months of the year, as General Motors did two months ago, it is a good indication that they are way, way off course. While Ford and Daimler/Chrysler weren't in the hole...
Writing a Book’s Marketing Plan for Maximum Profit
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! What happens after your book is published has a great deal to do with whether you become published and profitable… or just published....
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Email Marketing Systems to Help Boost Exposure and Profits...System #4 - Building Your Own Opt-In Mailing List...An Easy Way
I am sure by now you have heard it said or read it somewhere that the most valuable asset we have as eBusiness owner's is a LIST.
I totally agree that a list is the most valuable asset we have. I also believe in the fact that having "targeted" lists provides with you a stronger email marketing foundation.
What we are doing over the next 12 months is providing you with eMail Marketing Systems which you can put into place enabling you to building a central list and more targeted ones.
Why systems??
Look at some of the more successful businesses today and you will see that they have in place systems. These make running the business easier and of course ensures that anyone (employees) know exactly what to do and when. Take that concept to the on-line arena and you can use systems that may take a bit to set up, but once they are they run on autopilot (the best ones, huh!!). Then of course there are those that need a bit more of your energy, but there are ways to make those easy as well.
The 4th system we are going to talk about today is one of "those" systems which needs a bit more involvement from you on a regular basis. BUT...the good news is that the energy and time is not in vain. There are pay-offs ;o)
The "system" I am referring to is a Newsletter.
Ok, ok, I can hear a few groans and a few of you are even sucking in your breath at the mere thought of having to do a newsletter. For some you were even hoping that you could get by without even having to incorporate one into your email marketing plan.
I feel for you, I really do :o(
When you think about all the time it takes to put a newsletter together it does seem like a daunting task. However, there are ways around that.
First, let's go over WHY you should incorporate a newsletter.
1. A newsletter serves as your main list. The one that people can subscribe to after they have taken your 7-Day eCourse, or read your eBook or eReport. Once people have been through your eCourse they need to go somewhere...some will drop off and not subscribe, however, a newsletter in place gives them the option and gives you yet another opportunity to build trust and rapport with them.
2. A newsletter enables you to build relationships. You know that people are more apt to follow recommendations and buy from those they know, like and trust. Through corresponding via a newsletter on a regular basis, that trust is being strengthened. You are building a relationship with your subscribers.
3. A newsletter enables YOU to build a reputation. The quality of the newsletter you send out and of course the number you send out on a regular basis, builds a reputation for you and your eBusiness. For a good, solid reputation then of course that means that the information you provide is relative to your market and is something that they can readily use.
4. A newsletter enables you to leverage. With a newsletter in place you open the door for a great many business alliances with others. A list enables you to take advantage of Joint Ventures and leverage your marketing efforts through other lists.
Ok, four solid reasons for the "WHY" you need a newsletter. Now, I mentioned above that a newsletter doesn't have to be as labour intensive. BUT...you MUST REMEMBER that the key to a good, solid newsletter that builds upon the 4 reasons above is...
GOOD AND USEFUL CONTENT...
If your content isn't useful...if it is just fluff then you will find that people will unsubscribe and find a newsletter that will give them what they are looking for.
The good news is that content is EVERYWHERE!! There are article databases that can provide you with the content, just make sure that you are not using an article that everyone else and their dog (hmm, smart dog) is using. The best way
around the saturation issue is to write your own articles...I know, I know, one step at a time ;o)
Ok, let's push on here...
YOUR newsletter can be as simple as including a good, solid Featured Article (that of course relates to your target market), an Editor's Note (because you want to be able to have people relate to you), a Product Review, Passing Thought and then placed properly a Top and Middle Sponsor ads (these can be your ads or those that you have sold).
The point I am trying to make here is that your newsletter doesn't have to include ALL the subject headings that that I use for ProfitSpace. The KEY is that it is useful to YOUR business.
Let me give you an example of what I mean...
You belong to ProfitsVaultMonthly which provides you with a new eBook/Software product each month. Your newsletter could incorporate:
1. Your Editor's Note - where you let your readers know a bit more about you. Perhaps share some of your on-line business experiences, basically anything that will enable your subscriber to say "hey, he is just like me.
"2. Featured Article - one article of course could be one written about your new product. Written of course in the most informative way. The other articles (if you publish weekly) could be about running an eBusiness or geared to that end of your business.
3. Product Review - of course you have a new product each month, so why not take the time to read it and then write a litle review about it. Give people an idea as to what the product can do (and not do). Switch this review out each month to incorporate the new product you receive.
4. Your ads - weave in your top and middle sponsor ads between your content
5. Classified ads - if you want to offer classifieds then ensure you are not ad intensive. What I mean is that CONTENT SELLS for YOU and that is the whole purpose here. So keep classifieds to a minimum.
6. Thought for the Day - if you want to use this perhaps a little quote as a nice closing to you issue.
The only thing you are changing out each issue is your article and perhaps your classifieds if you are offering them, and thought. If you publish weekly then the whole process takes perhaps 15 minutes, depending on your computer skills. Write it in a text format using notepad, load it into a SendFree.com autoresponder and you're good to go.
See how easy that is???
-----Side Bar----- If what we have gone through above STILL leaves you a little unsure, then this is for you. The Marketing Brief is a service which provides you with newsletter content each and every week. You will receive a text and html template you can take and use as your own. You will receive a fresh article each week covering marketing and copywriting tactics and information that is valid to ANYONE who is working any form of business. On top of that you will also receive coaching help both from a marketing and copywriting coach who will work with you and see that you are up and running. You can check out The Marketing Brief here: http://www.profitspace.com/brief ----------------------
Keep it tight, information based. Remember it takes time to build relationships, and if your subscribers are coming to you from one of your other email marketing systems, then your are building. If they come from some other means (like a classified co-op you have partnered with), it will take some time because they don't know you from Adam, but it will happen ;o)
About the Author
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Welcome - American Marketing Association - www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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